Gary J. Barbetta

Fort Lauderdale, FL 954-***-**** acvwhv@r.postjobfree.com

Career Profile

** **** ***** ** ********** as Print Production/Director professional, with an outstanding record for producing high quality (and often award-winning) advertising print campaigns. Extensive knowledge of sheet-fed, web offset printing and digital processes, including: pre-press operations, sales promotion, POS, POP, permanent merchandising, injected molded packaging, direct mail, dimensional packaging and ad work. Strong reputation as an effective communicator who can translate the intricacies of the production process at every level. Paired with excellent technical expertise and design perception, I am confident I can make a significant and contagious impact on day one.

Zimmerman Advertising, Ft. Lauderdale, FL 8/09 to 6/16

VP, Managing Director of Creative Services

To effectively and efficiently manage the operations of the entire creative department.

Supervise a staff of 100, including print production, pre-press, retouching, illustrator, art directors, production artists and copywriters.

As VP Managing Director/Creative supports the creation of award-winning, effective advertising while ensuring agency business objectives are achieved.

Developed workflow systems, define best practices, streamline processes and standardize procedures for the efficient and cost-effective management of creative operations.

Plan, direct, measure, evaluate and elevate the performance of creative personnel.

Built SOW (scope of work) documents for New Business pitches as well as existing Clients.

Created staffing plans to accommodate the needs of existing Clients and New Business Wins.

Recruit, interview and hire creative talent and operational professionals.

Forecast creative and production demands for the department, communicate requirements and negotiate solutions with all agency divisions.

Maintain important relationships with clients and help the agency move the relationship to one of value and respect.

Euro RSCG, Princeton, NJ 4/08 to 8/09

Production Director

Manage print production and studio collateral for pharmaceutical and consumer healthcare accounts: Sanofi Aventis, Pfizer and Johnson & Johnson

Create estimates, purchase orders, negotiate and purchase printing and direct mail services.

MRM Worldwide/Princeton, Princeton, NJ 3/03 to 3/08

Production Manager

Manage production (from concept through delivery) for direct mail programs, print ad campaigns, collateral and point of purchase.

Accounts: McNeil Pharmaceutical, Concerta, Janssen Pharmaceutical, Lactaid, Viactiv, Dey Pharmaceutical, Medco, Becton Dickinson, RCI and Educational Testing Services

Create and manage project budgets, negotiate and purchase photography, re-touching, printing and direct mail services

Digo Brand Advertising, New York 3/98 to 12/02

Senior Vice President/Director of Print Production

Supervised staff of 10 in all phases of print production, including direct mail, out-of-home signage, in-store promotion, national ad campaigns and guerrilla marketing tactics

Mastercard, Gateway, Hotwire, Crunch Fitness, Kozmo.com and The Plaza Hotel

Supervised the agency’s studio as a separate profit center with a full-time staff of 3.

Education

Association of Graphic Arts, New York, NY

Military History

United States Air Force 1989 – 1993

*Member of the USAF Men’s Basketball Team

Honorable Discharge

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