TRACI ORLOFF

San Diego, CA ***** 916-***-**** (C)

acvw0c@r.postjobfree.com

https://www.linkedin.com/in/traci-orloff-b9a62371

SUMMARY OF QUALIFICATIONS

Thirteen years of experience in the hospitality industry including sales, marketing and event planning

Consistently meeting or exceeding revenue goals by 10%

Skilled in uncovering business in SMERF and corporate market segments.

Strategic planning to meet time and budget restrictions

Creative customer acquisition strategies

Known for thriving in dynamic, high pressure environments

Skilled in active listening, time management and clear interpersonal communication; able to build and maintain client and partner relationships

Proficient in Delphi, Opera, Meeting Broker, Cvent, Lanyon, Knowland, Hotelligence and all Microsoft Office applications

PROFESSIONAL EXPERIENCE

Executive Meeting Manager Country Inn & Suites San Diego October 2015 – Present

Sell, manage and coordinate all catering and conference services activities as well as block small group rooms for a 180 room property with 5000 square feet of event space.

Exceeded budget expectations every quarter.

Evaluate a potential piece of business for profitability and overall benefit to the Hotel.

Identify client needs, upsell where possible, program in Delphi and communicate group details to all departments.

Negotiate all contracts and Banquet Event Orders for maximum profitability.

Prospect utilizing all marketing tools to acquire new business opportunities.

Organized Carlson Rezidor Sales Blitzes and Client Events.

Meets and exceed budget every quarter by developing catering sales and marketing strategies.

Prepare weekly activity report to include all financial booking performance and personal call reports.

Created new catering menus by analyzing current market trends and pricing.

Catering Sales Manager Holiday Inn Rancho Cordova February 2014 – August 2015

Increased group sales by 10% by closing contracts and upselling while remaining under budget

Increased banquet revenue by 60% from previous year

Prospected, developed and maintained relationships with key clients in order to produce group, leisure and corporate business resulting in the increase of room sales and revenue

Resolved logistical and organizational issues to improve efficiency of the property

Exceeded hotel revenue plan with increased ADR and RevPar using tactical sales and marketing skills

Developed, executed and managed special sales promotions to increase revenue and strategically planned for future projections

Created presentations, proposals, catering menus and sales contract negotiations.

Provided on the job training to new employees

Responded to guest reviews utilizing a high level of problem solving skills

Organized and maintained all administration for IHG inspections

Secure and manage block inventory for 122 room property

Planed, organized and facilitated all events utilizing banquet space

Credentialed Substitute Teacher FCUSD and TVUSD January 2008- March 2013

Folsom Cordova Unified School District, Folsom CA and Temecula Valley Unified School District, Temecula, CA

Taught Kindergarten through Twelfth grades in all curriculum areas.

Taught four Freshman AP English classes and two Junior English Classes at Great Oak High School in Temecula.

Leadership Opportunities 1999 - 2007

MOPS (Mothers of Preschoolers) Fundraising and Event Coordination

Moms Club Temecula Chapter President and Special Events Planner

Planned and Executed the Annual Charity and Mobile Drive for kids at Children’s Hospital in San Diego

Sales and Catering Coordinator Temecula Creek Inn Temecula, CA 1996-1998

Managed event activities to ensure compliance with rules, guest satisfaction and conflict resolution

Negotiated, confirmed and booked suppliers while following through on timely payment

Expressed my creativity with resourceful, one of a kind ideas

Handled incoming emails, phone calls and paperwork

Confer with staff before, during and after event to coordinate details and collect payment

Created all BEO’s, contracts and floor plans for events.

Reservations Agent La Jolla Beach and Tennis Club La Jolla, CA 1994-1995

Flight Attendant American Airlines Chicago, IL 1991-1993

Concierge Oakbrook Resort Chicago, IL 1992-1993

Cocktail Waitress Carmel Highland Golf and Tennis Resort San Diego, CA 1990-1991

Concierge and Tour Guide Norwegian Cruise Lines Miami, FL 1988-1989

Concierge Aloha Pacific Cruise Lines Honolulu, HI 1987-1988

EDUCATION

Sales Productivity April 2016

Certificate of Achievement in Catering Sales Solutions for Increased Profitability November 2014

IHG Way of Sales: Solution Selling August 2014

Human Resource Management certified at Sacramento State University, March 2014

Bachelor of Arts in Education, May 2000

California State University San Marcos, San Marcos, CA

Professional Clear Multiple Subject Teaching Credential, valid March 2006 – April 2016

California State University San Marcos, San Marcos, CA

COMPUTER SKILLS

MS Word, Excel, Mail Merge, PowerPoint, Outlook, Publisher, Internet (research and navigation), OPERA, Delphi SalesPro, Knowland, Social Table and Quickbase.

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