Alex L.Fernandez

**** ****** **. **** : **.**.*12

Pasay City,1300 Philippines Mobile: 0916.5353.111

acvvym@r.postjobfree.com

SUPERIOR RETAIL MANAGEMENT

Retail leader with profound and broad expertise in every aspect of Store Management.Critically evaluates and minimizes operation cost in context of store profitability. Creates and promotes caring customer service program for entire staff. Coaches employees towards individual goal. establishes

retail environment that encourages positive customer experience and promotes realization of sales targets.

CORE KNOWLEDGE AND SKILLS

Retail Merchandising Recruitment & Retention Operations

Store Planning & Design Team Leadership Coaching and Mentoring

Profit and Loss Loss Prevention Personnel Training and Development

PROFESSIONAL EXPERIENCE

Budget Mart Emall Corporation- Boracay April 15-June13,2016

Store Manager: Reported directly to Chief Operating Officer with regards to store operation, updates staff plantilla, store issues and renovation as well as pending works of contactors.

Delivered Results:

Store handled were able to improved controls (MIS/Warehouse tools) thru staff accountability

Security/ Safety measures were implemented to prevent losses and store being compromised,

Were able to established a data that will help genset to maximize its usage.

Expenses were controlled by 10%(Electricity, Supplies) thru a report/monitoring form created and be a guide to staff assigned

Summary of suppliers delivery performance, were created and reported for buyers info and directives to suppliers

Tagging of dairy products and consolidation of product expiry to be reported to buyers to minimize possible chages

Coordinated and suggested with Leasing/MIS/Marketing heads to improve store operations.

Mentored officers how to be productive and cut down company expenses using guidelines created

Puregold Price Club Inc.- Manila 2011- 2014

Area Manager: Reported directly to Senior Area Manager for the 4 stores handled ( Alabang,Lakefront,Putatan,Sucat ) in setting target quota and how to achieve it. Ensured

corporate goals were met, focusing on merchandising, customer service, staff development

and bottom line expense control.

Delivered Results:

Stores handled were able to hit the target (100%) set by finance department thru strategic planning and ordering.

Aging stocks of stores handled decreased significantly from 45days to 30 days thru

careful analysis per department w/o compromising stock availability on per store basis

Thru “Unusual Thing” principle, stores handled were excluded from the stock dumping

of vendor that will result to aging of stocks and financial dormancy

Puregold Price Club Inc.- Manila 2003- 2011

Asst.Store Manager: Managed every aspect of store operations. Trained and developed

store staff in customer service techniques. Directed store team supervisors to create sales

environment that consistently meet expected sales goals and reduced operating cost. Discussed with security staff towards issues concerning customer query.

Delivered Results:

Consistently hit the sales target thus making the branch handled as top 5 in sales, profit over all Puregold branches.

Implemented “Libreng Sakay” program to AlingPuring members that resulted to “Zero

Backlog” delivery in day to day basis.

Monitored shrinkage in Fresh department by discussing with supervisor to manage ordering and to increase profit thru reprocess method.

Spinneys Dubai LLC – Dubai, U.A.E Jan.2003- May 2003

Deputy Manager: Worked hand in hand with store manager in consistently implementing company policy with it’s excellent customer service program. Guided the staff on how to merchandise goods based on their contribution per category. Coordinated and suggested to merchandising head on what Filipino products to carry in the supermarketthat really captures the taste of every Filipino.

Delivered Results:

Close to perfection sales computation were made in order to react and plan for the next 15 days sales to hit the target per month.

Stock holding of 22 days were reduced by 25% that resulted to damage and expiry

Control.

Suggested the “Break up” of packed items in dairy section that leads to minimal returns and increase sales.

K.M. Trading Shopping Center – Dubai, U.A.E. March’02 – Nov.’02

Asst.Retail Manager: Managed and supervised the Ingress of the entire supermarket.

Organized the lay out and design of the supermarket as well as the fixtures to be used during set up. Created a comprehensive ordering form that will guide staff to efficient ordering.

Abu Dhabi Co-operative Society – Abu Dhabi, U.A.E. Nov.’00 – March ‘ 02

Asst. Branch In Charge: Handled the staff sales/basic training. Minimized overhead expenses { wages, wrapping material, and maintenance } by careful evaluation and proper

utilization of resources . Organized a team for competitor price checks and activities. Conducted store promos and sampling of ” house brands” for both food and non-food that resulted to 10% increase in sales.

PilipinasMakro – Sucat,Muntinlupa Oct.’98 – Oct. ‘00

Section Head: Ensures smooth operation and maximized productivity to achieve sales objective in a given department by spotting “potential areas” that will generate more sales and exposure. Thru accurate inventory control and stock management,efficiency in the operation was achieved . Prepared Order Proposal List with the approval of group manager for efficient and well managed stocks in a given department. Analyzed weekly print-out of stock problem list and resolves issues as to non movement,non display and aging of stocks.

Abdul LateefJameel Co. – Jeddah, K.S.A. Sept.’94-March ‘98

Salesman

MeridienPharma Inc. – Makati May ‘92- Sept.’94

Medical Representative

TRAININGS AND SEMINARS ATTENDED

MADWORLD 2016:Generation of Digital Contagion

January 31,2016

MOA Arena, Pasay City

Puregold Leadership for Managers

June 20,2014

HR Training Center,Paco Manila

Puregold and Unilever On Shelf Availability

February 21,2014

Unilever Office,Paco Manila

Starting A Food Cart Business

July 16,2012

Greenhills San Juan, Manila

EDUCATION

Bachelor of Science in Medical Technology May 1992

PERSONAL

Status : Married

Date of birth: December 12,1970

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