Rani Elukapalli

Mobile: +91-964*******

E-Mail: acvv7e@r.postjobfree.com

Objective:

“I am looking out for a challenging job in Digital Marketing field with a competitive environment that offers me the opportunity to exploit my interpersonal and intellectual skills and experience to the maximum potential for the growth of self as well as of the concern wherein I get such a chance.”

Profile:

Over 1.3 Years of experience in Search Engine Optimization (SEO), Social Media Marketing (SMM), Search Engine Marketing (PPC) and Google Ad words.

Experienced in various projects involving Market Research and Google Analytics.

Implement Search Engines Marketing plans Operational strategies like Keyword research, Competition analysis, Site analysis, Search Engine Optimization (SEO) Plan etc.

Certifications:

Certified from RIPPLES as a sales and Marketing Professional

Certifies from JIEM on Soft Skills and personality Development

Job Profile:

Generate strategies for 'search engine optimization', 'search engine marketing' and 'social media marketing to get maximum exposure to the sites.

Prepare Weekly and Monthly performance reports.

Focus on the qualified traffic and sales with respect to the targets.

Suggest the plans to the manager based on the Analytical Tools performance data.

Implement the Search Engines Marketing plans Operational strategies like Keyword research, Competition analysis, Site analysis and Search Engine Optimization (SEO) Plans.

Professional Position:

Currently working as a Digital Marketing Executive At E-MEME Digital Solutions (T-hub), Hyderabad.

Worked as a Digital Marketing Executive in Algoos Digital, Hyderabad.

PPC Skills:

Account setup: setup up the PPC campaign to easily track the results.

Keyword Research: Using the product names as the keywords and also using keyword research tools to generate more related keywords

Keyword analysis: Conducting keyword analyses at regular basis for identifying the cost taking keywords to prevent unnecessary spend.

Ad copy analysis: Identifying working keyword phrases that are used in the ad copies by implementing those can improve account performance further

Strategic Bid Management

Prepare Weekly and Monthly performance reports

Creating Ad words Account

Web site Analysis & traffic Analysis

Keyword research

Preparing Campaigns

Preparing Ad Groups

Preparing Ad Copy’s for selected Ad Groups with Related Keywords

Analysis of conversion Rate

Analysis of Bidding Levels

Prepare Weekly and Monthly performance reports

Focus on the qualified traffic and sales with respect to the targets

PPC Projects Handled:

www.popcornfurniture.com

www.drgowdsdental.com

Social Media Marketing:

Setup up the PPC campaigns

Preparing strategy for daily posts on Facebook, Twitter and LinkedIn..etc

Built programs and promotions to generate Traffic

Designed Facebook, Google Plus and Twitter pages.

Projects Handled:

www.algoosdigital.com

www.popcornfurniture.com

SEO Skills:

Site Analysis/Audit: Complete technical report of the website. The report includes on-page and off-page factors of the website, Site Optimization Audits.

Keyword research: Expert in using Google ad words keyword tool, Keyword discovery, word tracker tool and more.

On-page optimization: Creating Titles, Keywords, Descriptions, Header tags and Alt tags as per major search engine guide lines, HTML validation as per w3.org standards.

Content Analysis: Reviewing the content, special focus on checking for keyword density, keyword prominence and proximity.

Internal Linking: Expert in linking within the website effectively as per search engine guide.

Web site traffic Analysis: Good experience using Google analytics.

Blog: Familiar with blogger.com and word press. Blog integration and customization

Article: Submitting the articles to respective directories.

SMO: Participating and submitting links in Social Communities, Bookmaking’s and Blogs (Blog Commenting).

Directory / Search engine submissions: Suggestions for implementing the same.

Projects Handled:

www.popcornfurniture.com

www.websqft.com

www.drgowdsdental.com

www.truway.ie

Email Marketing Skills:

Responsible for creating email marketing campaigns to promote a product or service.

Ensure marketing message is conveyed clearly and delivered properly to prospects.

Ensure messages are sent in proper form and template.

Design or create email templates and upload email ids data.

Place orders for products.

Coordinate and monitor the maintenance.

Projects Handled:

www.woxsen.edu.in

Web Analytics Skills:

Website Analysis: Analyse the website for traffic and keywords data includes, bounce rate, top landing pages, exit pages, etc.

Traffic Analysis: Analyse the keywords that are targeted for SEO and compare with the previous moth data to check how it progress.

Technical Skills:

Keyword Research : Google analytics, Google Adwords keyword tool

Operating Systems : Window XP, Window 7 & 8

Packages : MS-Office

Educational Qualifications:

MBA -Marketing from IBMR-IBS International Business School, Bangalore 70% in 2015

B.tech- Sindhura College of engineering & Technology in CSE 71.34% in 2013

Intermediate from Board of Intermediate, Andhra Pradesh 68% in 2009

High school from board Of Secondary Education, Andhra Pradesh 74.34% in 2007

Personal Details:

D O B : 02 August 1992

Nationality : Indian

Languages Known : English, Hindi& Telugu

Address : Srinivasam Apartment-302, Sanjay Gandhi Nagar, Yellareddy Guda,

Hyderabad- 500073

Declaration:

I hereby declare that all the statements made herein are true to the best of my knowledge and belief.

Place:

Date: (Rani E)

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