LAWRENCE M. REINER

** ******* ******

White Plains, NY 10605

914-***-****

acvuyi@r.postjobfree.com

SUMMARY

Entrepreneurial executive with the ability to see opportunities and create strategic plan for successful execution. Proven record of managing existing and start up businesses for growth or turn around.

Experience spans all areas of fashion and retail to consumer facing technologies. Skilled in developing startups as an entrepreneur and within a Fortune 100 company.

EXPERIENCE

Reiner Consulting 2012 to Present

Independent consultant to fashion and consumer technology companies providing experience in “Best Practices” in business development and connecting

companies with technologies that provide new revenue channels.

XRC labs

Mentor 2016 to Present

XRC Labs is an innovation accelerator for the next generation of disruptors in the retails and consumer goods sector.

A venture sponsored by world-class retailers and brands as well as founding sponsor organizations Kurt salmon and the Parsons School of Design at the New School. We have created a first of its kind design-centric innovation ecosystem for the retail and consumer goods industries.

New York Fashion Tech Lab

Mentor 2016 to Present

The “New York Fashion Tech Lab” was cofounded by the Partnership Fund for New York City and Springboard Enterprises. The program connects a select cohort of Women-led Early and Growth stage companies with New York’s leading fashion retailers and brands fostering iteration, validation, and acceleration of technologies to advance the industry.

Stylinity Inc.

Chief Revenue Officer 2013 to 2015

Board of Advisor and Consultant 2013 to Present

Stylinity is a social commerce platform that enables brands and retailers to make all of their social media shoppable. This channel is the newest revenue channel for both of these verticals. The technology has also been used to enable television shows to allow viewers to shop what is being seen on television in real time.

Developed and executed the go to market strategy, initiated and grew all relationships with new business partners senior management.

Stylinity is now focused on major strategic partnerships with the largest affiliate marketing companies in the world.

Expanding presence in media with additional television shows, and licensing the technology to other businesses in the same space.

GARAN INCORPORATED

DIVISION OF BERKSHIRE HATHAWAY GROUP, New York, NY 1998 to 2011

Group Vice President

Owned total responsibility for three operating divisions; Mid-tier department stores, Mass market (Target, Kmart), and Licensing. P&L responsibility for a branded and private label manufacturing division overseeing an organization of 30 employees in Design, Manufacturing, Sourcing, Finance and Sales. Focus was on key retailers including Macy’s, JC Penney, Target, and Kohl’s, K-Mart, Sears and Wal-Mart.

NATIONAL GARMENT CORPORATION 1996 to 1998

Executive Vice President

Recruited to orchestrate turnaround for a Women’s and Children’s manufacturer for the mid-tier and mass markets. Directed all Design, Merchandising, and Sales.

JIK LIMITED 1987 to 1996

Managing Partner

Founding partner responsible for growing this fashion startup into a large and successful company doing business with the largest retailers in the U.S.

Managed all of the P&L accountability for Merchandising, Marketing, Licensing and Sales.

SHIRLEY OF ATLANTA 1982 to 1987

Division of Oppenheimer Financial

Senior Vice President, Merchandising & Sales, Private Label

EDUCATION

Georgia State University

B.A. Political Science & Journalism

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