~Sales Manager~

QUALIFICATIONS PROFILE

Highly talented, growth-driven, and passionate sales manager, powered with broad-based years of experience in B-2-B sales, marketing, and multistate business management. Possess a stellar reputation in utilizing out-of-the-box techniques in building brand awareness, developing new marketing strategies, and promoting favorable company’s image to exceed targeted goals. Show competency in delivering presentations and negotiating contracts to gain merchandising space. Exemplify proven ability to multitask in a fast-paced environment with dedication to superior service. Leverage outstanding communication talents, necessary in establishing long-term quality customer relationships by providing innovative marketing solutions to ensure total satisfaction.

KEY STRENGTHS

Account Management and Retention

Strategic Business Development

Leadership, Training, and Team Building

CRM Marketing and Brand Awareness

Competitive Market Analysis and Research

Social Media Tools and Techniques

Budget Control and ROI Analysis

Problem Resolution and Decision-Making

PROFESSIONAL EXPERIENCE

Swedish Match

Micro-Market CSR, Los Angeles, California SWEDISH MATCH

Jan 2016–Present

Responsible for the development of a local retail distribution and marketing strategy within the Hollywood, West Hollywood and Santa Monica California areas. Responsible for the execution and placement of multiple Swedish Match products in local retail stores. Business to business sales and relationship building with the intent of identifying and engaging a specific consumer group that that can be utilized as local brand advocates.

Notable Accomplishments:

Identified and created a retail distribution strategy based on area demographics and category performance reports

Established minimum go to market timelines and expectations for market performance including minimum number of points of distribution, introductions and product sales.

Gained preferred distribution visibility and points of sale within all identified retail partners

Developed local distributors to carry all products being distributed in order to facilitate retailer replenishment

Gained distinction for the marketing of spit free Snus tobacco and Swedish Match cigars

Assistant Brand Manager (CRM Marketing), Richmond, Virginia SWEDISH MATCH

Jul 2014–Jan 2016

Render high level of collaboration in managing the digital CRM Marketing Department toward fulfillment of corporate target goals. Play a vital role in creating, segmenting, and deploying email campaigns to Swedish Match’s actively engaged consumers. Proactively respond to an email volume of 600,000 per month, and held responsible for tracking and performance reporting of all deployed emails. Analyzing open and click rates, desktop and mobile activity, web site activity, including Ad-Hoc consumer acquisition programs. Diligently research and manage the database of consumers while simultaneously seeking new opportunities with the engaged consumers for future campaigns.

Notable Accomplishments:

Conceptualized and implemented ad-hoc campaigns including direct mail programs based on regional or national criteria

Optimized email inbox performance from 50% to 90% for all campaigns

Initiated the development of reporting standards to distribute to all brand teams for the purpose of measuring email and direct mail campaign performance

Demonstrated intermediate proficiency in Microsoft Office skills in creating dashboards, charts, Excel, and PowerPoint presentations

Displayed sound understanding of trade marketing and in-depth geographic knowledge of the Western U.S. to create consumer engagement type programs, demographic focused programs, retailer coupon programs

Gained distinction for the marketing of spit free Snus tobacco

Regional Merchandising Manager, Western United States SWEDISH MATCH

Jun 2013–Jul 2014

Determined staffing requirements: interviewed, selected, and mentored 20 employees in accordance to all labor laws and regulations. Oversaw weekly and monthly merchandiser wage budget. Arranged merchandiser quarterly geographic coverage schedules to work effectively with all regional full time employee activities. Provided expert oversight in the payroll verification, submission of all merchandiser related expenses including mileage, and time sheet collection and verification. Managed the on-boarding process for new employees and all training that was needed to enable the merchandiser to be successful in their role. Resolved multiple challenges at retail and provided resources to key account managers including merchandisers and retailer training.

Notable Accomplishments:

Led the implementation of routing and time management for each merchandiser to increase productivity and ensures on time completion of all coverage requirements

Proposed innovative recommendations, suggestions, and additional training to improve quality and efficiency

Collaboratively worked with regional and national key account managers in gaining acceptance for various brands in large chain stores including Circle K, AM-PM, and 7-Eleven

Played a vital role in creating and implementing the following to achieve solid bottom line results:

oRetailer and employee education programs to educate retailers on the features and benefits to Swedish Match’s brands and motivate the partners and employees to speak to consumers about the brands

oIncentive programs for the retail partners to gain knowledge about our brands and to enhance product sales for the retailer

oRetail merchandising standards and behaviors program for all part time merchandisers and full time territory representatives

oAn internal Role playing training model used to build brand advocates with our retail partners. Currently being used when bringing on new employees

Increased sales for the retailers by identifying retailer challenges with limited space and created merchandising solutions for greater visibility for the Swedish Match brands

Territory Sales Representative, Riverside and San Bernardino, CA SWEDISH MATCH

Jan 2012–Jun 2013

Directed and coordinated daily operations of a large geographic sales area with a total of 500 retail points of distribution. Took charge in distributing all Swedish Match brands within the Moist, Loose Leaf, Cigar, and Snus categories within San Bernardino and Riverside counties California. Managed inventory control, cash sales, distributor agreements, returns, and credits. Received appointment as a mentor responsible in facilitating training to new personnel to develop their competencies and expertise in retail sales. Performed expanded responsibilities for strategic planning region-wide for consumer and retailer education programs.

Notable Accomplishments:

Gained prospective clients by performing cold-calls for new points of distribution in the Southern California region for a new to market tobacco brand

Served as a significant contributor to Western regional goal of 5000 points of distribution with an individual contribution of 550 new retail outlets

Pioneered the development and communication of various sales and training techniques that were implemented region wide for the acquisition of new retail partners

Exhibited superior talents in identifying new retail partners in the spit-less tobacco category

RJ Reynolds

Territory Manager, Stockton, CA

Jun 2009–Dec 2011

Displayed expertise in implementing company marketing priorities in a 300 store territory. Maintained frequent interaction with customers regarding contract compliance and various business strategies to insure appropriate return on investment for all stakeholders. Regularly interfaced with regional distributors to gain points of distribution with their retail partners including large regional supermarket chains.

Notable Accomplishments:

Ranked as one of the top performing territories in all sales categories in California by building productive retail relationships

Resolved all retailer issues and concerns and re-established multiple relationships with several high volume outlets

Forged new wholesale distributors, which allowed ease of access for the retailers to replenish products

Pivotal in resetting all fixtures and creating a fresh look in all outlets that communicated the brands more effectively

Commended in working out of a home office in a designated territory with minimum supervision

Demonstrated proven ability in using business knowledge and judgment when making financial decisions for both the company and client

Championed in developing and implementing mentoring and coaching programs

Coca Cola Enterprises

Territory Manager, San Bernardino, CA

Jan 2008–Jun 2009

Displayed unsurpassed expertise in managing a designated 100 sq. m. store sales route consisting of corporate brand stores including AM/PM, 7- Eleven, and Circle-K. Devised and implemented a consistent plan and routine while establishing strong customer relationships.

Notable Accomplishments:

Introduced all the Coca Cola family of brands from various categories including carbonated soft drinks, isotonic, energy drinks, and purified waters

Exemplified superior contract negotiation skills while leading the implementation for annual chiller and cooler retailer programs

BMW of Palm Springs

Assistant Parts Manager, Palm Springs, CA

Apr 2004–Sep 2008

Applied dynamic leadership talents to a Car Dealership Parts Department including inventory management, employee supervision, ordering and stock replenishment, sales marketing, and strategy. Supervised daily activities of four employees in sales and training for inventory maintenance. Fulfilled outside sales responsibilities included prospecting and establishing relationships with local auto body and repair shops.

Notable Accomplishments:

Ushered the start-up of a wholesale parts business with local auto repair and body repair shops

Amplified overall parts department monthly sales volume by $100K by instituting a wholesale parts division

Leveraged order fill rate efficiency by 40% by cleaning up an obsolete inventory

Cut out parts inventory by $200K through active participation in manufacturer buy back incentive programs and order efficiency

Entrusted to manage an inventory of $700K

Seamlessly generated monthly sales from $80K to in excess of $180K by establishing local wholesale parts supply business to local repair shops

EDUCATION

Master of Science in Organizational Leadership, Minor in Accounting and Finance: Expected Completion, Sep 2016: GPA: 4.0

Colorado State University-Global Campus, Fort Collins, CO

Bachelor of Science in Management, Minor in Behavioral Science: Nov 2009

University of Phoenix, San Bernardino, CA (Online)

Associate of Science in Psychology: Apr 2006

Citrus College, Glendora, CA

PROFESSIONAL TRAINING

How to Create Powerful Presentations: Apr 2015 AMA Training School, Washington DC

MS Excel 1, 2, 3: Sep 2014 AMA Training School, Richmond, VA

TECHNICAL PROFICIENCY

Applications: Word, Excel, PowerPoint, and Outlook, Exact Target Operating Systems: Windows Data base: UNICA

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