CECILLE AGULAY

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203-***-**** • acvu6a@r.postjobfree.com

EXPERIENCE:

Weichert Realtors, Stamford, CT Nov 2015 - Present Realtor

Prepare comparative market analysis

Market properties to realtors and potential buyers

Guide client through sales or rental process

Hearst Media, Stamford, CT May 2013 – Nov 2015

Media Consultant, Local Retail

Generated new and incremental advertising revenue

Recommended and executed strategic multi-media marketing programs to help client increase sales

Managed account information through Salesforce

Greenwich Public School, Greenwich, CT Sept 2010 – May 2013 Substitute Teacher/Teacher Assistant

Provided instruction to classrooms in the absence of the teacher Sun-Sentinel (Tribune Co.), Fort Lauderdale, FL Aug 2008 - June 2010 Account Executive, Local Advertising

Developed strong rapport with current and potential clients

Increased revenue and/or market share through new and prospective clients

Recommended, coordinated and executed sales and strategic marketing strategies via: multi-media advertising campaigns, joint partnerships, contests & promotions, grand openings and special events Advertising Strategist, National and Local Advertising Apr 1997 – Aug 2008

Worked with sales and product teams to increase advertising revenue and market share

Developed and presented compelling sales presentations that meet advertising client

Trained sales team on utility and interpretation of marketing research resources including Scarborough, ABC, Claritas, ImMEDIAte, Competitive Media Reporting (CMR), etc.

Utilized CMR to target revenue and media spending share opportunities

Identified promotional opportunities and developed packages that generated incremental revenue

Developed budget and P&L financial reports for all cross-media advertising and marketing packages

Created sales collateral for special advertising sections and product promotions Western International Media, Hollywood, FL July 1996 – Apr 1997 Media Supervisor

Managed Atlantis, Ocean Club, PITDA, Bombardier, and Greater Fort Lauderdale CVB

Negotiated national and local print advertising (rates, positioning and merchandising)

Supervised and train Media Planner and Assistant Media Planner

Presented new business pitch

Precision Marketing Association, Troy, NY Sept 1995 - Feb 1996 Promotion Manager

Managed the U.S. and International Dealer, Retail and Consumer Direct channels

Worked with Product Managers to determine strategic advertising and promotion plans

Supervised the development and execution of advertising and promotion materials CECILLE AGULAY

203-***-**** • acvu6a@r.postjobfree.com

Carat International, London, England Apr 1995 - Aug 1995 International Media Executive

Assisted in managing Bang & Olufsen and Braun accounts

Analyzed brand and competitive media activities in Europe

Developed media objectives and strategies to complement brand marketing goals

Recommended strategic Pan-European media plans to maximize current budget N. W. Ayer and Partners, New York, NY Mar 1994 - Feb 1995 Assistant Account Executive

Managed De Beers account: consumer and trade advertising and promotion

Recommended annual budget allocation and quarterly reallocation

Prepared Anticipated Spending reports; reconciled budget discrepancies

Worked with Creative team to develop Broadcast and Print advertising campaigns

Supervised the production of television commercials, print ads and collateral materials

Coordinated the execution of magazine added-value projects

Developed cost-efficient project estimates with Art Buyers and Producers

Organized monthly client conferences

Participated in Professional Development program Media Planner Oct 1992 – Feb 1994

Responsible for seven De Beers brands

Trained and supervised two Assistant Media Planners

Negotiated print advertising rates, positioning, merchandising and makegoods

Developed media plans: national television and print; local radio and newspaper

Analyzed monthly and quarterly Position Reports as well as quarterly Budget Summary

Participated in new business pitch: AT&T Corporate, Du Pont Corian and Pizza Hut Russ Reid Company, Pasadena, CA June 1992 - Sept 1992 Broadcast Media Assistant

Handled World Vision and St. Jude accounts

Negotiated air-time rates with Representative firms

Contacted broadcast stations regarding avails, discrepancies and irregularities

Generated and distributed confirmation buysheets in-house

Reviewed station contracts upon receipt

Provided original and revised contracts to Traffic EDUCATION:

PACE UNIVERSITY, Pleasantville, NY June 1992

Bachelor of Business Administration

Major: Marketing Concentration: Advertising and Promotion American Advertising Federation - NSAC: Media Planning Captain; Strategic Planning American Marketing Association - Collegiate Chapter President Pace “Legend” Yearbook - Photography Editor (1992); Layout Editor (1991) COMPUTER SKILLS:

MSWord, Excel, PowerPoint, Pages, Keynotes, Numbers, Outlook, PrimeNext, Ad-Telligence, ImMEDIAte, Donovan, MEMRI, Telescope, CMR, Salesforce, Claritas

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