MICHAEL SMALLCORN

**** ******* ****** 703-***-****

Vienna, VA 22180 acvu52@r.postjobfree.com

SUMMARY

Accomplished business executive and strategic leader with recognized skill sets in operations, sales, client management, marketing, public speaking and stellar customer service. Established entrepreneurial revenue driver across multiple departments in dynamic, fast-paced, luxury-focused industries with proven track record of exceeding performance goals of various teams and organizations.

PROFESSIONAL EXPERIENCE

Nava Health & Vitality Center ` 2015 - Present

General Manager, Washington D.C.

Turned around under-performing luxury alternative and holistic medical center through increasing monthly revenue by 35% within first 6 months.

Increased operational efficiency through policy, procedure and standard settings that impacted customer acquisition and retention rates by 30%.

Co-developed Nava’s corporate wellness program and presented benefits to Fortune 500, multinational and mid-size companies.

Re-defined team culture, which led to improved customer satisfaction.

Equinox Sports Club 2009 - 2015

Senior General Manager, Washington D.C. (2014-2015)

Led transition team in acquiring Sports Club LA centers and converting them to Equinox Sports Clubs.

Increased revenue by 17% from $15.5M to $18M.

Cultivated strategic partnerships with major global brands like Ritz Carlton, Tiffany, Hilton Worldwide, etc. to promote corporate wellness and education.

Successfully managed 10 club managers - 195 employees and 7 profit centers.

General Manager, Tysons Corner, VA (2009 – 2014)

Managed all operations of the Tysons Corner location's revenue ($5M annually).

Turned under-performing club into an over-performing club within 2 years.

Increased member count by 22% from 1550 to 1891 in the first 12 months.

Held number one Net Promoter Score in the company with a score of 62.

Developed exportable talent that assumed leadership roles at other Equinox clubs.

Fostered ongoing developments with local businesses to successfully enhance brand awareness.

Supervised 115 employees and seven profit centers within the club. Ensured that all staff maintained Equinox’s high level of customer service and hospitality.

Michael Smallcorn Page 2

The Sports Club LA, Washington, DC 2007 - 2009

Director of Sales

Developed sales and customer satisfaction standards and goals by maximizing the member's experience and the club's revenue.

Negotiated and concludes agreements with Fortune 500 companies, resulted in 15% corporate revenue increase.

Executed marketing strategy to increase sales and demand for health/wellness, physical therapy/rehabilitation, nutrition and personal training programs.

Effectively increased visibility in industry and brand recognition by sponsoring and organizing health seminars, publishing advertisements in industry publications.

Assembled award winning team, developed sales training materials and procedures and initiates pay-for-performance programs that lead to increased productivity and employee longevity.

Top Sales Manager in January, February, June, August 2008.

Sport and Health Club 2005 - 2007

General Manager, Dale City, VA (2006-2007)

Managed all phases of club operations to ensure maximum sales and profitability through focusing on key business initiatives, club presentation and facility management, marketing execution, inventory management, customer service, loss prevention, payroll management, risk management, and daily operational cost control.

Oversaw communication and accomplishment of business initiatives, company sales, service, and performance standards and goals.

Captured significant savings, 17%, through process improvements and cost controls.

Successfully hired, trained and motivated sales, marketing and operations groups of 85.

Director of Sales and Marketing, Arlington, VA (2005-2006)

Developed marketing strategy to brand, promote and position products and services within targeted market segments.

Increased retention rate by 15% through direct mail and e-mail marketing campaign.

Exceeded monthly and quarterly sales quotas by an average of 25% for 15 months by developing sales training and motivation classes.

Top Director in $90 M company in 2005.

World Gym, Malvern, PA 2004 - 2005

General Manager

Launched new franchise; increased enrollment rate by 500% over 9-month period.

Provided strategic direction and daily operations management.

Developed and coordinated personalized member programs in the areas of life style management, stress relief, weight loss, skin care, nutrition, balance, strength and endurance.

Michael Smallcorn Page 3

Colony West Country Club, F 2000 - 2004

Assistant Manager

Managed all aspects of the country club, including its activities and the relationships between the facility, its patrons, employees and community.

Coordinated the club’s marketing and promotional programs to recruit new members.

Initiated programs to provide members with a variety of innovative functions and events.

World Gym, Ft. Lauderdale, FL 1993 - 2000

Owner

Governed financial viability of company, increased net profit by 11% each year.

Managerial responsibilities included staffing, payroll, accounting, facility maintenance, general inventory, vendor relations, training, policy & procedures, security, safety, and compliance.

Created sales programs, sales analysis, marketing and advertising, market research and refinement of packaged customer offerings and improve profitability.

Ed Morse Mazda/Dodge Ft. Lauderdale, FL 1990 - 1993

Director, Sales Department

Top salesperson for premier auto dealership.

Hired, trained and supervised sales staff.

Designed marketing and sales ads for newspaper and radio.

Butler Harlow Ueda London, UK 1987 - 1990

Money Broker/Trader

International link trading Euro/USD on a foreign exchange market.

Researched European monetary market.

EDUCATION

BA, Business Administration

Strayer University, Arlington, VA

Concentration in Management

MISCELLANEOUS

Completed Tom Hopkins, Thomas Plummer and Michael Scott Scudder Marketing and Sales Trainings

Professional Golfer (2000-2004)

Advanced knowledge of MS Office, Salesforce, KWI, MICROS

Proficiency in French

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