GREGG M. FELDMAN
* ****** *****, ******, ** ***** 203-***-**** acvu20@r.postjobfree.com
Strategic Hunter – Serial Networker – Client Whisperer
Proven success in end to end sales, executive-level relationship development, client management and optimization, cross-channel marketing and multi-project management. An effective problem solver (proactive/reactive) with career-long commitment to over delivering on client and employer objectives.
Expertise includes: Pipeline Development, Capabilities Presentations, Contract Negotiation, Tradeshow Marketing, Eternal Networking and Winning Sales & Marketing Communications Development
EXPERIENCE
MIB Enterprises Inc. – Consumer/Corporate Rental Group Danbury, CT
GM, Director Client Services & Business Development 2013 – Present
Consultant 2012 – 2013
Recruited to save struggling transportation company. Development, implementation and execution of comprehensive sales, marketing and customer service programs, resulting in exponential growth in revenue and market share won from global competitors, positioning company as a viable acquisition target.
Results:
200% Revenue Growth in 36 months
190% Fleet Utilization Increase in 36 months
Secured strategic partnership with global rental leader to expand services/revenue with no investment
Established multiple referral partnerships with local, complementary and competitive businesses
XL Communications Inc. – Employee Engagement Consulting Wilton, CT
Principal, Director of Client Development 2004– 2013
Manager of Client Development 2002 –2004
Developed and managed all aspects of sales and retention functions for long-standing Human Resources professional services firm. Successfully positioned “David” agency to compete against industry “Goliaths” to acquire new business including:
AvisBudget Group
Boehringer Ingelheim
Dollar General
Lord & Taylor
Pitney Bowes
Marriott Hotels
Scholastic Inc.
Avon
Coca Cola Bottling Company
Pernod Ricard
News America Inc.
Wegman’s
Nestle Waters
The TJX Companies
Results:
Generated 95% of all new clients during tenure and 90% of active clients at time of departure.
Earned 30% year over year commission increase 2004 -2007 with 100% increase in 2008.
2011 - Increased New Business 300% over prior year.
Business Development/Retention:
Pipeline development via continuous industry networking/cold calling/ referral source development, capabilities presentations, (live/virtual) proposal development, contract negotiation and ongoing client relationship management/cross-selling.
Gregg Feldman
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XL Communications Inc. (continued)
Marketing:
Strategy development and optimization, branding, identity and collateral development, ad design and media planning, trade show sponsorship/design, client survey development and analysis. Dynamic marketing website design, content management and social media marketing strategy/management. Work with internal consultants to enhance and/or develop new service offerings to keep with/ahead of current trends.
Synapse Group Inc., A Time Warner Company Stamford, CT
Manager, Online Business Development 2000 – 2002
Manager, Online Affiliate Network 1999 – 2000
Identified, evaluated and acquired major online marketing partners including Ebay.com, Half.com, Colonize.com, Primedia, iWon.com, and WebMD. Developed and provided custom PowerPoint presentations targeting multiple industries. Authored and managed profitable contracts throughout negotiation process. Developed and implemented multi-faceted promotional strategies. Perpetually managed and optimized existing marketing partnerships.
I-Traffic, Inc., An Agency.com Company New York, NY
Account Planner 1998–1999
Developed media strategies consistent with client's online branding objectives Negotiated and implemented ROI-based media plans utilizing various online media Managed client relationships through all levels of account development Managed internal team to provide full spectrum of account services Analyzed campaign performance data to develop optimization strategies
Bernard Hodes Group - Recruitment Communications New York, NY
Account Manager, New Media 1997–1998
Provided daily client communication as lead interactive contact. Developed online media plans utilizing various general and targeted career websites. Performed media negotiation through relationship development with vendors. Compiled detailed online media performance reports. Managed custom website development incorporating multiple technologies. Created and delivered new business presentations.
Account Executive, Recruitment Advertising (1996–1997)
Provided account service/coverage as daily contact for KPMG and Time Inc. clients. Facilitated focus groups. Performed media research, planning and purchasing. Developed ad copy and display ad layouts. Developed and managed various recruitment projects (College, Diversity, IT).
EDUCATION
Pace University, Pleasantville, NY
BA: Literature & Communications, Concentration: Advertising
PERSONAL INTERESTS/AFFILIATIONS
Board of Directors, Camp Laurelwood, Madison CT (2012 – Present)
VIP Coordinator, CT Sports Foundation Against Cancer (2005 – Present)
Communications Committee, Temple B’nai Chaim, Georgetown CT (2013 – Present)
Alumni Chair, Delta Upsilon International Fraternity, Pace University Chapter (1995 – Present)