ONLINE MARKETING & STRATEGIC PARTNERSHIPS

MANAGER

TuneCore // Brooklyn, NY // 2013 – 2016

Developed and lead multi-channel marketing strategies across SEM, SEO, display, social media, and affiliates. Researched, identified, and nurtured strategic marketing partnerships with companies compatible with TuneCore’s brand, products, services, and values. Managed critical outside vendor relationships. Coordinated internally with the Data Analyst on key performance indicators and industry research. Wrote strategic marketing copy across all digital channels including TuneCore.com.

• Grew the number of new distribution subscription customers by at least 4% YOY.

• Secured a yearlong marketing partnership with Audiomack/DJ Booth, a hip-hop focused website & community.

• Acted as marketing project lead for DropKloud, TuneCore’s first mobile app.

SENIOR ASSOCIATE, BRANDING & ADVERTISING

New York Life Insurance // New York, NY // 2009 – 2013 Directed a comprehensive SEM strategy focused on driving high quality leads, increasing brand awareness, and boosting rates of organic click- throughs. Co-managed digital media planning & buying, in coordination with the media agency-of-record and internal stakeholders. Coordinated traditional media buys including TV, print, and out-of-home. Conducted life insurance industry research using various platforms including ComScore Search Planner.

• Established the first SEO best practices for NewYorkLife.com. An innovative thinker with a passion for cut-through-the-noise storytelling, authentic branding, and strategic communication. A seasoned marketer with 10 years of experience driving digital marketing strategies for brands ranging from startups to Fortune 500 companies. A dynamic and creative writer with a broad range of writing experience including: online articles, blogs, marketing copy, short stories, and poetry. A strong advocate of women’s issues and mental health awareness & education.

Ø PROFESSIONAL

• Digital Marketing Strategy

Development

• User Acquisition

• Strategic Communications

• Brand Strategy

• Copywriting & Storytelling

• Strategic Marketing Partnerships

• Client Needs Assessment

• Account Management

• Search Engine Marketing (SEM)

• Search Engine Optimization (SEO)

B.A. // TELEVISION, RADIO, FILM &

ENGLISH & TEXTUAL STUDIES

Syracuse University, Syracuse, NY

2002-2006

Graduated magna cum laude

Phi Beta Kappa

UNIVERSITY OF LIMERICK // STUDY

ABROAD PROGRAM

Limerick, Ireland

2005

845-***-****

acvt5a@r.postjobfree.com

LINKEDIN.COM/LAURELDAGENAIS

533 8TH STREET

APT 4L

BROOKLYN, NY 11215

L A U R E L D ’ A G E N A I S

C O N T A C T

E D U C A T I O N

S K I L L S

P R O F I L E

P R O F E S S I O N A L E X P E R I E N C E

M A R K E T I N G M A N A G E R & C O P Y W R I T E R SEARCH MARKETING ANALYST

Beeby, Clark + Meyler // New York, NY // 2008 – 2009 Managed client lead generation, direct sales, brand awareness, and brand reputation SEM campaigns for GE Healthcare, Gas South, and Broadway.com with budgets ranging from $25k - $2 million per year. Analyzed and presented performance reports for clients on a weekly and/or monthly basis.

INTERACTIVE PRODUCER & USER-GENERATED

CONTENT SPECIALIST

Travel Channel // New York, NY // 2006 – 2008

Wrote and managed SEO-friendly content for TravelChannel.com, the weekly Travel Channel newsletter, the user-generated video microsite, and on key series pages for Food Paradise, Made in America, and Most Haunted. Helped establish Travel Channel’s first community presence on Facebook.

R E F E R E N C E S

L A U R E L D ’ A G E N A I S

Ava i l ab le Upon Reques t

S K I L L S

Ø TECHNICAL

MEMBER, BROOKLYN CHAPTER //

National Alliance on Mental Illness

(NAMI) // 2016

INTERVIEW TRANSCRIPTIONIST //

Live Through This // 2016

Google AdWords & Bing Ads

MENTAL HEALTH FIRST AID USA //

National Council for Community

Behavioral Health // 2016

Google Analytics

Microsoft Office Suite

AdRoll (Retargeting)

HubSpot

QuantCast (Prospecting & Retargeting)

Asana

C E R T I F I C A T I O N S

V O L U N T E E R W O R K

P R O F E S S I O N A L E X P E R I E N C E

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