William Kelly

**** *. ******** 773-***-****

Chicago, Il 60626 acvsup@r.postjobfree.com

SUMMARY: As the current Director at Nextwave Media Group LLC, I have been tasked with leading teams whose focus crosses information technology, product, content, sales, opperations and marketing. Leveraging over a decade of leadership skills developed in both the start-up and mature environments, I have created and honed data driven processes that foster performance driven growth.

PROFESSIONAL EXPERIENCE

COO

Go First Media LLC

Summer 2012 – Present

Establish overall roadmap and leadership for the product management and operations groups. Explore new business opportunities and develop current business structures to provide and support growth.

Direct new business objectives with an aim toward diversifying overall revenue streams. Since join NextWave Media Group as the 5th employee in 2006, revenue has grown more than 8000% landing the organization as the #3 company on Crain’s Fast 50 in 2008 and 2009, as well as #27 spot on Deloitte Technology Fast 500 (2008).

Oversee the development of all platform product roadmaps, budgeting and release schedules for all internally published web properties.

Design data driven reporting infrastructure and metrics to effectively measure the success of our online initiatives, with specific focus on acquisition/retention strategies and conversion optimization metrics.

Oversee an annual marketing budget of $3 million encompassing Search Engine Optimization (SEO) efforts and Search Engine Marketing (SEM) campaigns for all internally published web properties.

Outlined and hired an operations group from the ground up that oversees client marketing campaigns across vertical industries including education, military and consumer.

Management of non-technical staff and technical staff.

Director

NextWave Media Group LLC

Fall 2006 – Summer 2012

Establish overall roadmap and leadership for the product management and operations groups. Explore new business opportunities and develop current business structures to provide and support growth.

Direct new business objectives with an aim toward diversifying overall revenue streams. Since join NextWave Media Group as the 5th employee in 2006, revenue has grown more than 8000% landing the organization as the #3 company on Crain’s Fast 50 in 2008 and 2009, as well as #27 spot on Deloitte Technology Fast 500 (2008).

Oversee the development of all platform product roadmaps, budgeting and release schedules for all internally published web properties.

Design data driven reporting infrastructure and metrics to effectively measure the success of our online initiatives, with specific focus on acquisition/retention strategies and conversion optimization metrics.

Oversee an annual marketing budget of $3 million encompassing Search Engine Optimization (SEO) efforts and Search Engine Marketing (SEM) campaigns for all internally published web properties.

Outlined and hired an operations group from the ground up that oversees client marketing campaigns across vertical industries including education, military and consumer.

Management of non-technical staff and technical staff.

Senior eCommerce Product Manager

HSBC Holdings, PLC (Stock Symbol HBC)

Winter 2005 – Fall 2006

Develop internet strategy for the HSBC North American Retail Services eCommerce platforms and marketing teams as they partner with over 120 top Internet Retailer top 500 merchants including Best Buy, HP Shopping, Costco, Sony, Bose, Neiman Marcus and Saks Fifth Avenue.

Severed as digital marketing consultant between retail partners and HSBC cordinating direct mail, email and display marketing campaigns which help drive an increase in overall card usage 3.5% YOY.

Develop platform product roadmap, budgeting and release schedules for all HSBC Retail Services eCommerce platforms.

Manage existing online customer care and originations platforms for all private labeled credit card programs, with oversight from the strategic planning through implementation/maintenance.

Create best practices case studies to share with merchant partners and across North American business units.

Initiate Search Engine Optimization campaigns across all HSBC Retail Services sites, as well as work with our merchant partners to provide strategic advice.

Direct management of non-technical staff and off shore technical staffing resources.

Sr. Product Management

Monster Worldwide (Stock Symbol MNST)

Spring 2001 – Winter 2005

Provide managerial oversight to coordinate, enhance, and maintain the development of online products for FastWeb.com, a Monster Worldwide division.

Managed the cross-functional product group consisting of designers, programmers and content professionals over seeing new and existing product infrastructure. While leading this group, new and existing products were intereated based on industry experience and customer feedback resulting in revenue growth from $10 million to over $40 million.

Manage the product line life-cycle from strategic planning through implementation.

Initiate and facilitate discussions among business units, technical units and product teams.

Develop and manage customer care user experience programs and design analytical tools to measure and define metrics.

Create information architecture to support the development effort and business goals.

Management of both technical and non-technical staff.

William Kelly – Page Two

Product Manger

Fastweb, LLC (acquired by Monster Worldwide)

Fall, 1999 – Spring 2001

Monitored and maintained usability of the FastWeb family of Web sites. (This position was expanded to include all Product Management when FastWeb became part of Monster Worldwide).

Created and managed systems to ensure top-quality customer service.

Developed value-added services to site, including business development opportunities and content enhancements.

Monitored site usage rates and oversaw quality assurance and program testing.

ADDITIONAL EXPERIENCE

Client Services Specialist

Wisconsin State Public Defenders Office

Spring 1998

Designed and implemented treatment plans; prepared various court documents; counseled clients.

Member – Board of Directors

Loyola Area Neighbors

2006-2010

Sit on the board of directors of a community group that provides leadership and guidance to local government around the Loyola University Lake Shore Campus.

Member – Board of Directors

Forum49

2002-2004

Served on the board of directors for a non-partisan not-for-profit organization dedicated to promoting participation in the political process.

Intern

United States Senator Carol Moseley-Braun

Summer 1997

Prepared speeches, provided constituent services and administrative assistance.

Social Worker

Child Protective Center of Milwaukee

Spring 1997

Co-facilitated group counseling for sexually abused boys, ages 5-7, to foster self-esteem and reconstruct emotional boundaries.

Social Worker

Wisconsin Correctional Services

Fall 1996

Providing educational opportunities for children grades 6th-12th in all areas of education.

EDUCATION

Marquette University, Bachelor of Social Work, Minor in Political Science, Milwaukee, WI; 1998

Les Aspin Center for Governmental Studies, Washington, D.C. 1997

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