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West Coast Sales Executive

Location:
Riverside, CA
Posted:
July 21, 2016

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Resume:

Steven Perez

**** ******** ***** *********, ** **504 909-***-**** acvsuc@r.postjobfree.com

PROFILE

Successful sales, new business development and account management professional with over 16 years of progressive expertise. Excellent communication and customer service skills with the demonstrated ability to establish and maintain lucrative business relationships across an organization. In depth knowledge of client needs assessment through the employment of numerous sales techniques including consultative and solution sales methodologies. Able to educate consumers and present detailed information on products and services, overcome objections, and ensure satisfied customers. Keen ability to identify real and potential areas of concern and recommend viable solutions utilizing outstanding analytical and problem solving skills. Meticulous attention to detail, multitasking and time management skills to ensure accurate project completion within deadlines. Proven ability to maintain a calm demeanor during challenging situations that require a high degree of tact and diplomacy.

CORE COMPETENCIES

New Business Development Client Relationship Management Customer Service

Contract Negotiation Vendor Management Forecasting

Territory Management Account Management Branding

Budget Management Strategic Partnerships Networking

Product Presentation Research/Documentation Market Expansion

Public Speaking Leadership/Training Merchandising

Conflict Resolution Expense Analysis Client Retention

Competitive Market Positioning Product Positioning Prospecting

Market Analysis Process Improvement Event Planning

PROFESSIONAL EXPERIENCE

Sattler Corporation Company, Riverside, CA 2013 - 2016

Western Regional Sales Manager / Independent Agent

Managed 90+ new and existing accounts across hospitality, casual furniture, awning and marine divisions for an OEM manufacturer of textile goods. Key accounts included Disney Corporation, NBC Universal, Bojer Cushions Inc., Sierra Pad and Umbrella. Increased sales by 50% overall through innovative sales techniques and excellent client relationship management skills.

Leveraged key account relationships and strong negotiation skills to ensure a profitable bottom line. Accountable for the penetration and management of prestigious Disney account.

Successfully grew existing territory by 50% through prospecting and utilization of a strong networking pipeline. Increased sales by 20% year over year.

Utilized market research to determine potential revenue opportunities based on customer needs, competitive landscape and regional differences/distinctions resulting in captured competitive market share.

Oversaw entire client relationship from order through delivery including management of complaints, warranty claims, delinquent billing and provision of new product training.

Demonstrated comprehensive knowledge of product availability; prepared marketing materials and delivered product presentations to clients outlining benefit and value in relation to competitor offerings to position end to end solutions.

Established a strong selling process foundation to include strategic account development, client engagement, needs assessment, effective closing techniques and client follow up.

Utilized consultative and solution selling techniques to identify pressure selling points; consistently met and exceed profitability, sales growth and customer retention goals.

Reestablished/regained trust and profitable relationships with previously closed accounts.

Conducted technical demonstrations and provided design validations and product briefings.

Designed post cards outlining products unavailable through competitors for mailing.

Created tangible product comparison samples for quality tradeshow demonstrations consistently resulting in increased sales opportunities.

Glen Raven/Trivantage Division, City of Industry, CA 2000 - 2010

Senior Account Representative Market Specialist

Built long term business partnerships based on personalized and seamless client service from all team collaborators, strong perception of service satisfaction by clients, eliciting feedback from clients whenever possible, and continuous improvement of business processes/products. Expertly managed over 350 new and existing accounts including relationships with Galtech Corp, Gold Crest Industries, Arizona Cushions & Umbrella, Bojer Inc, Caluco, Oasis Imports, Kactus Kushion & Outdoor, Upholstery Fabric Outlet, Westend Cushions Co, and O.W. Lee Co.

Exceeding sales quotas through the recognition and penetration of potential accounts.

Offered targeted incentive programs to customers that resulted in territory sales growth of $2M with accounts totaling $6M+ in revenue.

Recognized for increasing tri-state territory from 7% to 10% year over year resulting in consecutive Sales Excellence Awards from 2004 through 2011.

Captured market share from competitors including Keyson Brothers, Donghia, Silver State Suppliers, Sattler/Outdura, and Covin.

Repaired damaged customer relationships while rebuilding trust and partnerships, resulting in maintaining accounts valued at $600,000. Identified and addressed customer needs/concerns and provided solutions with strong value propositions.

Organized and executed branch seminars; extended vendor invitations for product line demonstrations. Coordinated food and beverage, and entertainment, determining timing logistics of the event. Designing promotional physical collateral for distribution upon entry to the event grounds resulting in increased company sales, reputation and partnerships.

Developed flyers for educating prospects on product differentiators, usage instructions and monthly incentive programs.

Conducted small group presentations on how to increase market share, earn higher commission and prospect for new sales opportunities to newly hired sales representatives.

Developed an adopted slogan of "Tri Vantage and You, Partners in Success" that was printed and strategically displayed within showrooms.

Received the Glen Ovation Award in 2009 and 2011 for improving business unit markets and existing business practices through competitive product comparison tactics. Developed a website that highlighted the benefits of the company’s flagship product.

Presented Sales Achievement Award from 2007 through 2011.

COMPUTER SKILLS

Microsoft Office: (Word, Excel, PowerPoint, Outlook, Access)

TRAINING

Dale Carnegie - Public Speaking

Stephen Covey - Seven Habits of Highly Effective People

Tom Hopkins - A to Z Sales Training

EDUCATION

Riverside City College, Riverside, CA

Completed general education courses



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