Sales & Marketing
#Sales #Team_Building
#Sales_Force_Training
#Marketing #Branding
#Lead_Generation #CRM
#Social_Media #Design
#Markets_Analysis
#Reports #Graphic
#Events_Organization
Address
+ Fairfield Heights (Sydney)
+ NSW 2165
+ AUSTRALIA
Contact details
+61 (0-472-***-***
acvs6q@r.postjobfree.com Profile
A 14 years growing experience in Sales, Marketing, Fashion, Promotion, international Exhibitions, Events organization, Communications & Branding for Companies across diverse industries from Luxury Fashion to Technical Construction products have strongly forged my professional profile.
Conceptualize and orchestrate marketing campaigns that effectively reinforce and build a company brand’s image is what I consider the “fun part” of my job. I can manage and develop business plans covering sales, market analyses and expenses control, meeting agreed targets and promoting the corporate’s presence nationally and internationally.
I turned from a multi-language manager assistant to a skilled worldwide sales & marketing consultant. I can study realistic forecasts for each product and territory
(based on historical data, market trends, competitive activities, promotional strategy and sales force training), realistic production costs, sales force costs & promotion plans scheduling.
Work Experiences
SaleS & Marketing Manager - D.C. 69 Srl (anDrea neri branD) Classic Menswear Manufacturers July 2014 - November 2015 www.andreaneri.it
D.C. 69 Srl produces classic menswear suits, jacket and pants for man and woman. Their bigger clients are international brands, such as Paul Smith, FENDI, GUCCI, Alexander McQueen and many other brands.
Their own brand is ANDREA NERI, a 100% Made in Italy men / women high-end clothing collection. After working for them as external Sales & Marketing consultant, I’ve been asked to join the company with the following duties:
• Sales management - Research of clients, agents and distributors
• International development of the brand ANDREA NERI
• Coordination of the showroom in Milan, with Sales Team technical training to the products and to the corporate philosophy
• Exhibition planning & booth design for “PITTI UOMO” fashion show in Florence
• Markets and competitors analysis to develop a more contemporary Marketing Strategy finalized to Brand establishing
• Development of a new design for the website, to allow easy CSM and bring the Sales
Marketing Strategies
& Campaigns
Corporate Communication
Focus Group &
Market Research
Public & Media Relations
Creative Team Leadership
Product Positioning
& Branding
Web & Print Content
Development
Sales & Collateral
Support
New Products Launch
“Quality performance starts
with a positive attitude”
ItalIan PassPort
australIan Partner VIsa
with Full Working Rights
Expertise
Marchetti
enrico
ComPuter lIteraCy
WinDoWS oS
MiCroSoft offiCe Suite
ioS apple
apple iWorkS Suite
all broWSerS
SoCial MeDia
WorDpreSS
Several CrM
Several CMS
MailChiMp
all ClouD SySteMS
aDobe inDeSign
aDobe illuStrator
aDobe photoShop
iMovie
I can quIckly learn how to
use and manage any new
system or software
Enrico Marchetti acvs6q@r.postjobfree.com +61 (0-472-***-*** au.linkedin.com/in/enricomarchetti Languages
Italian
English
French
Dutch
Spanish
German
Norwegian
communication to a more contemporary level
• Social Media Marketing (social management of: Instagram, Facebook and Twitter)
• Writing of all ANDREA NERI targeted Press Releases for all sorts of events & meeting
• Online and Offline Company image coordination (catalogs, price lists, invitations, photos shooting organization, look books, brochures and window displays)
• Assistance to the Developing of the MTM (Mate-To-Measure) Project and its ordering system
I left the company a couple of months before I decided to move to Australia with my fiancé. The relations with the Direction of the company, the CEO and all my colleagues were great.
I’m still and quite regularly in contact with the CEO, Mr. Maurizio Ruberto, and he still remind me that even the latest result the Company accomplished, especially with ANDREA NERI and the MTM project, are mostly due to the guide lines and efforts I did while still working in the company.
Freelance BuSineSS conSultant - eMc (export & ManageMent ConSulting) Consulting Services for European and Overseas Companies Jan 2014 - Dec 2015 After I left GRIDIRON S.p.A in Northern Italy, I moved back to Tuscany (Center Italy) and decided to work as a Freelance Consultant for national and international companies in need to improve their sales skills, internal & external communications, research new suppliers, consolidate their old clients and get new ones. The services were:
• Language support and translations
• Analysis of market trends for specific products or services
• Research of customers, distributors and suppliers
• Keynote presentation for new products and/or services
• Managing relations with communication agencies for the development of target advertising campaigns, including the design of the advertising materials such as flyers, catalogues and photo shooting
• Management of the relations with suppliers, follow-up of the production at launch and at delivery
• Sales Support. Development and follow-up of the production of merchandising materials, including gadgets and accessories
• Customers support service during the events
• Contracting and creation of shop-in-shop corners inside Department Stores
• Supervising of new websites or digital platforms planning and development, accordingly with the new trends and company needs
• Organization of international trade shows and events, managing suppliers quotations (stands construction, and media agencies), development of target content, brochures, flyers and invitations
Enrico Marchetti acvs6q@r.postjobfree.com +61 (0-472-***-*** au.linkedin.com/in/enricomarchetti Interpersonal
Skills
#PROBLEM SOLVING
#COMPELLING
#DIPLOMACY
#ADAPTABLE
#HELPFUL
#OUTGOING
#ORGANIZATION
#ASSERTIVE
#COACHING
#SELF-IMPROVEMENT
#FRANK
#FLEXIBLE
#TOLERANCE OF BLUNTNESS
#COLLABORATIVE
#OPEN-REFLECTIVE
#RELATIONSHIP BUILDER
#CREATIVITY
#TEAM WORK
#TEAM BUILDING
key account Manager (r.o.W. MarketS) - griDiron S.p.a. Grating & Drainage Systems for Construction Industry Dec 2008 - Nov 2012 www.gridiron.it
One of the three European leading companies for custom solutions in press-locked and forge-welded gratings, concrete or polymer drainage channels and custom stainless steel drainage systems. They offered me one of the best contract + benefits of my entire career. I joint the company when the Export Department was at its early stages, with few established clients who made most of the turnover of the export sales. Coming from a different industry, I asked to be introduced to all products by dedicating several months to a direct hard work experience in the workshop area and on construction sites. That initial experience created a strong technical knowledge I’ve been able to use in Sales during the following 4 year. Hereunder the duties I had to execute while employed:
• Foreign Office re-organization (internal communication Research of potential customers, agents and distributors throughout national and international trade fairs and direct visits to customers, leads and established partners
• Developing new projects, selection of markets and preparation of “incoming” direct
• Customers’ care and technical support
• Research, Promotion and Organization of international trade fairs and missions abroad [Russia, France, England, Sultanate of Oman, Portugal, Holland and Belgium]
• Creation of custom presentations (Apple Keynote style) for new products during nine Congresses at Milan’s MADE EXPO 2011 show, where I was selected as a speaker. The company received the compliments of Representatives of the Ministry of Culture for the clarity of exposition and the graphic exposure Since I start working at the Export Department the sales turnover propelled from roughly 300K/y to almost 1.5 M/y, where most of the new clients where mine or generated by my work. The company is based Northern Venice at 350 km from my hometown, Arezzo and I passed 80% of the time abroad or traveling around Italy to update the Sales Force or attend events. Leaving the company has been an hard decision due to personal family reasons. SaleS Manager - Paolo Maglieria Srl (noW Maglieria italiana Srl) Northern Italian Manufacturer of High Quality Baby Knitwear May 2006 - Dec 2008 www.loveinkyo.it
Paolo Maglieria Srl was one of the associated companies of Consortium Bimbo Italia, were I previously worked. I was looking to increase my skills and make an higher work experience Northern Italy. They offered me a good contract and lots of benefits. I was in charge of:
• Research of customers, agents and importers through fashion fairs exhibitions, interactions with the foreign offices of the Italian Chamber of Commerce and direct visits to potential clients
• Reorganization of the Sales Office structural operation
• Reorganization of all Data-bases (clients and suppliers)
• Research, promotion and organization of international exhibitions in Italy and abroad I start working at the website, the newsletters and all the socials, clients were happy to deal with me and I’ve been traveling all over the world again. Few months before I left the company the Gridiron SpA company make me an extremely interesting proposal and the opportunity of exploring a completely different industry type, construction. Enrico Marchetti acvs6q@r.postjobfree.com +61 (0-472-***-*** au.linkedin.com/in/enricomarchetti Education
UNIVERSITY of BOLOGNA
Department of Foreign Language
and Literatures (Italy)
Foreign Languages and
Literatures Degree (Dutch,
Norwegian and German).
Title to be achieved with just a
final thesis script. 100% of the
exams have been achieved, with
an average high score of 26/30.
UNIVERSITY of LEIDEN
Dutch Studies (Leiden, Holland)
Winner of 1 year “Erasmus”
Scholarship at the Dutch Studies
Department of Leiden University.
UNIVERSITY of GENT
Department of Education and
Language Center (Gent, Belgium)
Summer Scholarship: Winner of
a 2 months at the University of
Gent. “Certification of the Ministry
of the Flemish Community”
“FRANCESCO SEVERI”
HIGH SCHOOL (Arezzo, Italy)
Foreign Languages and
Literatures Diploma.
English, French and German.
Marketing & ProMotion Manager - conSorzio BiMBo italia Consortium of Italian Manufacturers of Baby & Maternity wear Apr 2003 - Oct 2006 www.bimbo.net
Bimbo Italia is a network of about 30 manufacturing companies, located all over Italy, and they undoubtedly represent the Italian children wear and maternity wear in the world.
The Consortium Bimbo Italia travels around the world, communicating the products of their associated companies in the most prestigious fairs and trade shows around Europe, itinerant showrooms in the American continent, workshops and fashion showrooms in East Asia, China and more recently Australia. For them I travelled all over the world working directly with the company owners, Sales Managers or Brand Managers of the companies:
• Overseas development of the Consortium reputation to drive contacts and leads to the associated companies
• Research of new clients, agents and distributors for all the associated companies, as well as institutional partners to develop internships with companies or students from other countries
• Coordination and direct management of the “East-Europe Project” which by the time has involved some of the most famous kids wear companies and brands, such as Monnalisa SpA, Miniconf, Ornella Snc, Paolo Maglieria Srl, Prosperine, etc.)
• Coordination of a distributors and supplier research in India through the Chamber Of Commerce of Milan in India (Mumbai and Delhi)
• Customers support service during the events
It was a great experience and it got me to know a lot of manufacturing companies and business men all over the world. It has been my gate to the fashion industry. HoSting, SaleS & tecHnical aSSiStant - arezzo FairS e congreSSeS Hall Arezzo city Trade Fairs & Events Hall January 2003 - May 2009 www.arezzofiere.it www.oroarezzo.it www.agrietour.it Here is where I’ve been grown professionally. It started as an occasional series of works during the main events and trade show and it turned in a more frequent kind of collaboration at different levels:
• I started as a steward during the main trade fair, OroArezzo (about gold and jewellery trade) by hosting visitors and foreign groups or organization
• I then entered the organization of the AgrieTour trade fair (about Summer Houses and Italian Countryside Tourism) and collaborate with the Sales Department by visiting potential exhibitors within the Tuscan region. During the exhibition, due to my diplomacy, role-flexibility and problem solving skills, I was than employed inside the Technical Office for the customer care to direct all technicians around the exhibition hall to solve any kind of issue.
• I kept that same role at the Technical Office for several years for all exhibition in program The Consortium Bimbo Italia (where I went working afterwards) was in that same building and when they asked to the organization of the Trade Fair Hall for a skilled polyglot profile to evaluate for a job offer and they give my name. I started to work at Consortium Bimbo Italia, but I kept working at the Technical Office of the Trade Fair Hall during the main events. I officially stop collaborating with the Arezzo Fairs & Congress Hall only after I start working at Gridiron SpA, because of the many international business travels.
...things i Like
#TRAVELING #CULTURES #LANGUAGES
#DRAWING #MUSIC #FASHION #CINEMA
#FOOD #COOKING #ART #DESIGN #LEARNING
#RUNNING #FREELETICS #NATURE #RECYCLING
Enrico Marchetti acvs6q@r.postjobfree.com +61 (0-472-***-*** au.linkedin.com/in/enricomarchetti Certifications
CourSe of graphiC in aDvertiSing (30 hourS)
CALEDART Graphic Studio - www.caledart.it
Adobe InDesign + Adobe Photoshop + Adobe Illustrator Program Interface The palettes, the tools and the layers palette menu The use of menus and keyboard shortcuts Optimization of the work plan and preference settings Concepts about layouts and guides Create a document and introduction to the Rulers
The Master pages (InDesign) Levels The use of characters and paragraphs Adaptability of the text object frames (indesign)
The use of paths and shapes Compound paths and manipulating objects The use of color The color libraries and PANTONE color management RGB and CMYK The PDF styles Application effects and shades Quick Techniques layout (InDesign) CrM training CourSe (40 hourS)
SSA - Società Servizi Avanzati e di Formazione Srl Customer Relation Management
The SSA is a Society of Training and Advanced Services operating with several Italian industry associations linked to the Government to provide companies some highly specialized and personalized services
• Customer care, research, loyalty and management; the call centers; the Customer Satisfaction analysis according to ISO 9001: 2000; the management of the sales process, the techniques and methods of contact with the customer (30 hours)
• Operative factors of marketing. Direct Marketing; Communication techniques to analyze and identify various types of verbal a non-verbal messages to always provide the most effective and appropriate response to each customer (6 hours)
• ISO 9000: 2000 - analytical standards of customer requirements; the feasibility review; design; the realization and all actions related to the production processes (4 hours)
traDe fair organization anD optiMization - training CourSe (18 hourS) PROMOFIRENZE Special Agency of the Chamber of Commerce of Florence www.promofirenze.it
Clients technical selection both organization & designs Methodology of organization and management of all trade fairs and event
Maximization of customers incoming Post exhibition analysis (customer flow, customer details, failure database info storage ANDREA NERI
Mr. Maurizio Ruberto
CEO
acvs6q@r.postjobfree.com
References
Thanks for your Time,
enrico
GRIDIRON SpA
Mr. Diego Pizzol
Marketing Manager
acvs6q@r.postjobfree.com
GRIDIRON SpA
Mr. Valentino Pizzol
CEO
acvs6q@r.postjobfree.com
BIMBO ITALIA
Mr. Francesco Bertelli
Consortium Council Member
acvs6q@r.postjobfree.com
...more upon request