ALISON WOOD *** Central Park West, New York, NY l acvom2@r.postjobfree.com l 917-***-**** m.

Editorial Content Trend Identification & Analysis Collection Curation Styling & Production Project Management BUSINESS DEVELOPMENT The Apparel & Accessory Group, CBIZ MHM September 2013- current

• Assist clients to build recommended product assortments reflecting preferences of a specific consumer segment

• Increased client base by 200% and strengthened current client base by increasing service offerings

• Advise best financial & operational practices (hires, flash reports, projections, balance sheet)

• Negotiated exclusive strategic partnership with the CFDA and The International Woolmark Competition, Company

• Responsible for developing marketing campaigns and sponsorships to gain exposure, drive ROI

• Create copy for marketing materials and wrote SOQ, proposals, partnership agreements and maintained apparel site

• Manage portfolio of clients and assigned teams to ensure projects are expedited efficiently and aligned to overall objectives

• Research, target and prospect ideal clients, identifying resources needed to enable increased revenue, sales and scale

• Develop, monitor and communicate KPI metrics and milestones associated with development and marketing efforts FASHION CONTENT DIRECTOR Bagologie.com

Freelance: May 2014- December 2015

• Conceptualized & create copy for innovative, compelling, SEO-targeted media, collections, pages, magazine

• Develop editorial calendar, managed deadlines and provided directional leadership to cross-functional teams

• Curated & styled fashion collections & digital content to ensure on trend, on brand for cross channel platforms

• Trained, managed and directed a team of 30+ direct reports, leading content development

• Worked in tandem with marketing team to develop google analytics to identify, review and extend partners & analytics

• Plan & executed seasonal market offerings working with multiple teams on build-out US FASHION & PHOTO DIRECTOR (print and digital) Casa, D Magazine and Velvet Magazine, La Repubblica, Milan Aug 2006 – May 2014 • Conceived & styled photo, script & video content avg. 30+ per month

• Managed & lead team of creative direct reports ensuring content on brand

• Attended shows, presentations & market appointments to create trend board reports

• Implemented and managed weekly schedule and deadlines

• Negotiated & managed $1 million annual budget with consistent cost savings of 20%

• Researched & casted talent pertaining to photography, hair, makeup, models

• Generated publicity for the magazine and worked with market press offices, reporting to CMO

• Developed and maintained digital, social media presence in North American omni-channels FOUNDER, DESIGNER Alison Wood NYC / alisonwoodnyc.com June 2008 – June 2010

• Researched trends, designed & merchandised line, sourced materials

• Managed production, buying appointments, orders and press PRODUCTION CASTING FASHION LINE MANAGEMENT PRODUCT DEVELOPMENT July 2005 – Aug 2006, Freelance

• Glamour, Self, Teen Vogue, Wall Street Journal, Condé Nast Corporate Advertising

• Polo Ralph Lauren, Bell, Adam Kimmel, PHI, Strenesse, Narciso Rodriguez DIRECTOR (formerly ASSOCIATE BOOKINGS EDITOR) Harper’s Bazaar Hearst Corporation Hearst Employment 1999 – 2005

• Produced domestic and international fashion shoots from concept to page

• Coordinated production of Bazaar TV segments for NBC’s Today and ABC’s The View

• Sought new talent &vendors for cost efficiency while maintaining relationships US & European offices

• Created budgets and negotiated costs for all photo shoots

• Developed story ideas, researched trends, generated new material for fashion pages

• Trafficked clothing samples and gathered credit data for fashion stories

• Prepped storyboards, look-book and runway slides; maintained advertisers’ exposure SENIOR BOOKINGS EDITOR Cosmopolitan Hearst Corporation BOOKINGS EDITOR O, The Oprah Magazine Hearst Corporation

• Collaborated with Creative Director to conceptualize issue content and create storyboards

• Produced all aspects of photo shoots (fashion, features, home, still life)

• Cast real women and handled celebrity bookings

PRODUCTION ASSISTANT Polo Ralph Lauren New York, NY May 1999 – July 1999

EDUCATION

University of Wisconsin Madison, WI Bachelor of Business Adminstration Cornell University New York, NY Digital Marketing Parsons School of Design New York, NY