Marcos V. Mella
**** ** *** *******, *****, Florida 33015
Phone: 786-***-**** E-Mail: acvnvb@r.postjobfree.com
Objective
To successfully grow the international track record in sales, and marketing as well as aid in increasing market shares for your company, by cross selling services to existing partners.
Profile
Over twenty years of experience in sales, marketing and business development
Outstanding customer/client relations, leadership, relationship building, presentation, and negotiation skills
Tri-lingual professional abilities: English, Spanish, and Portuguese
Record of achievement, in outperforming competitors, and clearly communication our selling solutions
Employment History
Computer Storage & Peripherals Miami, Florida (2009 - Present)
Director of Sales and Marketing
Oversee all aspects of business operations, product life cycle, business contracts, and logistics
Launched new product lines inclusive of cellphones and tablets to Latin America market
Responsible for P & L, inventory product demand, as well as reaching monthly, and yearly quotas
B2B and B2C Business Development, Channel Development, RFP and RFQ end to end business sales
Develop product positioning, branding and messaging to generate market awareness; work closely with
Sales and Product Management and cell phone carriers to understand market demand and feedback
Samsung Electronics Latin America Miami, Florida (1998- 2009)
Senior Sales Manager
Sr. Sales Manager for Mass Storage Division- (HDD and Optical Drives)
195% Sales increase for Hard Disk Drives, and Optical Drives solutions
Sales forecast, weekly meeting with clients to work on forecast, and inventory control update PSI
Sales order processing (to SCM), order monitor and pick up from clients on time, Supply Demand Update .
Support Administration department in AR collection keeping clients payments on time.
Market Information: Prices, Marketing actions, RMA Procedures
New product presentations to clients, and presales, Time to Market analysis
Coop funds administration, activities with clients, evidences request payments ( Credit Notes)
Achieved 150% of Management Plan and 130% of MBO ( Extended Management Plan)
First Sales Manager to achieve Head Quarters goal of product mix 70% high end and 30% low end increasing grouse margin by 80%
Launching Samsung External HDD and ODD for Latina America market, achieved #1 market share over Toshiba, Western Digital and Seagate.
Launching of Samsung SSD Drives to Latina American Market, for special client channel 75% market share in the first year
Supported Samsung Electronics Canada HDD and ODD division to increase their sales in the region increase of 90% of sales targeting, retail clients for external drives and wholesalers for Internal HDD and ODD, also local assemblers
First to make direct shipments of HDD and ODD by sea container to Latina American clients resulting in increase of sales by 80% and increase of margin by 20%, mix of air and sea container to LA Port and Team Service to Miami, product availability to local channel and not losing an opportunity of sales 100% of forecast acheaved.
Managed a team of 7 sales representatives and 2 logistics personnel
Regional Sales Manager Latin America For Monitors and Printers
Develop relations with OEM Clients and Chanel to achieve #1 Market Share in Latin Market
Increased Monitor sales in Northern Cone and Central America by 110%,
Printer Sales from 1% market share to 45% market share in Northern Cone, Venezuela and Colombia
#2 Market share of Printers and consumables in Latin America
Established Service Centers in Latin America for Support of I.T. Products sold
Established Marketing Strategies and New Product launches to maximize sales
Large Format Monitors and Plasma sales to Banco Popular and El Nuevo Dia in Puerto Rico #1 market share
TV Monitor presentation with Client generating sales to top Stock Brokers and CEO's of Fortune 500 companies in Latin America
S.W.O.T Analysis, Road Shows, Handled all Client loyalty programs tailored regionally
Achieved always 140% of Management plan and 120% of MBO ( Extended Management Plan )
Managed a team of 4 local sales representatives.
Merisel Latin America Miami, Florida (1991- 1997)
Account Executive
Account Executive with the Miami local exporters and Caribbean island distributors, and retailers
First Account executive to reach 1 million in sales in a month 240% of target in the month
Promoted to major accounts in 1993 increasing total sales of company by 110%
#1 Sales Executive for VARs in Miami with sales of over 1 million dollars per month in Miami market
#1 Sales Executive for HP Servers, Compaq computers and Novell Networks 120% of quota achieved
#1 Sales Executive for Intel processors retail and OEM 100% of quota achieved
#1 Sales Executive for 3com Networking boards and routers 140% quota achieved
Always achieved my sales target by 125% or more increasing sales and market share for the company
Micro Express Miami, Florida (1988- 1991)
Sales Manager
Established a strong distribution Channel with our present clients to reach the company goal in sales.
Work with 70 local VAR's supporting their IT Projects.
Work closely with Manufacturers with Government Bids.
#1 Sales Manager for Seagate HDD with 200% sales quota achieved
#1 Sales Manager for Epson printers, scanners and projectors 160% of quota achieved
#1 Sales Manager of Intel processors and mother boards 100% quota achieved
Always achieved my sales target by 130% increasing company market share
Awards
Micro Express Sales Manager of the year 1989 and 1990 140% quota achieved
Merisel Sales Executive of the year 1992 to 1996 130% quota achieved
Samsung Latin America CompuChannel Best Multifunccion printer
CompuChannel Most inovative product Syncmaster TV Monitor
CompuChannel Best External Storage Solution Samsung Storystation
CompuChannel Best External DVD Writer
CompuChannel Best Hard Drive Solution (Entry level)
Accomplishments
Top Sales Manager for Samsung Electronics Latin America HDD Division, with #1 Market Share and 195% increase in sales, Samsung Korea HQ gave my team an award for out selling Maxtor, Seagate and Western Digital.
Top Sales Manager for ODD Samsung Electronics Latin America ODD division, with #1 Market share in Latin America 180% increase in sales, Samsung Korea HQ gave my team an award.
Top Vertical Market Sales Manager Samsung Electronics Latin America Syncmaster TV Monitor, for making alliance with BMW of Caribbean to sell TV Monitor and new BMW 5 series in a bundle, increasing sales and exposure of the product by 200%
Merisel Latin America Top Executive for Winning the largest Educational bid in the Caribbean The University of the West Indies
total sales of 3 million dollars.
As a Sr. Sales Manager worked with the Vice President to open in country offices in: Guatemala, Ecuador, Dominican Republic, Venezuela and Colombia and the HDD Factory in Manaus Brazil.
Relevant Education
Bachelors in Computer Science Engineering
Universidad Mundial Dominicana, Santo Domingo, Dominican Republic
Other Education:
Cisco Certified in Networks and VOIP
HP Servers and Networks
APC UPS Certification
Certificate in Supply chain management (SCM)
Certificate in Customer Relationship Management (CRM)
Certificate in SAP BusinessOne Systems / ERP SMB
Sales Force.com
Media management, TV and Radio presentation (Burson-Marsteller)
References furnished upon request.