James Alay

Digital Marketing Manager

EXPERIENCE

EDUCATION

AWARDS

A multi-channel marketing manager with a strong emphasis in e-commerce and digital space, with extensive experience in e-mail marketing, digital couponing, digital online advertising, so- cial media, search engine marketing, direct marketing,and retail. DIRECTOR, E-COMMERCE & OnlInE MaRkETIng:

UNIVERSAL MEDIA SYNDICATE (AD AGENCY) - CLEVELAND-AREA 2012-PRESENT

As Director of the highly-profitable e-commerce business unit, my work is directly attributed to driving sales of the division from 7% of company sales to 36% in just 3 years through e-mail marketing, search engine marketing, social media, and online advertising. Directs a team of eight, including managers, designers, copywriters, photographers, and web developers. CREaTIVE DIRECTOR:

UNIVERSAL MEDIA SYNDICATE (AD AGENCY) - CLEVELAND-AREA 2011-PRESENT

Developed breakthrough brands, products, advertising and promotions, as copywriter and art director. Works with media buying team to place advertising for national campaigns in radio, television, magazine, newspaper, and digital media. aCCOUnT EXECUTIVE, DIgITal MEDIa:

INNIS MAGGIORE GROUP - CANTON, OHIO 2007-2011

Developed integrated and isolated new media campaigns and strategies. Utilized multiple social media venues and all major online ad network platforms. Developed and managed SEO strategy as well as PPC media. Clients included GOJO/PURELL, Goodyear, Bank of America, Shearer’s Foods, and Marathon Oil. WalSH UnIVERSITY:

MBA, MANAGEMENT EXPECTED COMPLETION, 2017

UnIVERSITY Of akROn:

BA, MARKETING & ADVERTISING, COMMUNICATIONS 2007

gOlD aDDY® aWaRD

Account Executive: ‘Careers for the Now Economy‘ Integrated Ad Campaign fITzgERalD InSTITUTE EnTREpREnEURIal aWaRD

Winner, Fitzgerald Institue Business Plan Competition acvnh9@r.postjobfree.com

6121 Lake O‘ Springs Ave

Canton, OH 44718

330-***-****

RESUME

CAREER HIGHLIGHTS

OnlInE MaRkETIng &

SalES gEnERaTIOn

Produced direct marketing

materials responsible for over

$250 million in profitable sales

over four years

pRODUCT DEVElOpMEnT

Developed a number of successful

products including several

versions of the world-famous

Heat Surge fireplace

Experienced sales ad copywriter

– e-mail, digital, TV, print, & mail

pRODUCTIOn & TECHnICal SkIllS

A very proficient print & web

designer, with experienced

knowledge in the entire Adobe

Creative Suite

Extensive background in video and

audio production & editing

Working knowledge of PHP, CSS3,

HTML5, and web CMS systems,

having launched well over 70

websites

Launched a succcessful

Kickstarter social media campaign

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