Resume
Gustavo Bertrán
Senior Graphic Designer / Art Director
AREAS OF EXPERTISE:
TV Spots
Typography
Art Direction
Digital Design
Mobile Design
Graphic Design
Packaging Design
Photo Retouching
Logo & Icon Design
Brand Development
Social Media Design
Pre-Press Production
SOFTWARE SKILLS:
Pages
Keynotes
Mac Platforms
Microsoft Word
Microsoft Outlook
Adobe Animate CC
Adobe InDesign CC
Adobe Illustrator CC
Adobe Photoshop CC
Microsoft Power Point
CONTACT INFORMATION:
acvlpc@r.postjobfree.com
Bilingual spanish and english
US Citizen
cont. pag. 2
PERSONAL SUMMARY
I am a Senior Graphic Designer / Art Director with 20+ years professional experience in advertising agencies. I'm seeking a full-time staff position in the creative department. My background includes logo design, branding, marketing, direct mail, advertising, packaging, POP, large scale indoor/outdoor signage, web graphics, emails campaigns and TV spots.
Efficient with deadlines, schedules, staff management, Adobe CC. Looking to learn new techniques and grow along with your creative team. EDUCATION
BA GRAPHIC DESIGN & VISUAL COMMUNICATIONS
Simón Bolivar University, Caracas, Venezuela.
WORK EXPERIENCE
FREELANCE SERVICES, BAYAMÓN, PR - Senior Graphic Designer / Art Director - 2015 - Present Graphic design of packaging, signage, web and marketing collateral for financing and retail companies.
Ensure consistency within brand guidelines and seasonal campaign looks.
Created, design and edit files for output.
Web banner ads creation and emails campaigns.
Client, printers and service bureau interaction. Clients: Moneyhouse, Caribbean Finance and Island Finance YOUNG & RUBICAM, GUAYNABO, PR - Senior Graphic Designer / Art Director - 2010 - 2015 Conceptualizing, brainstorming and art direction of direct mail, print advertising, POP, large scale, outdoor signage, vehicle wrap, web graphics, emails campaigns, social media design, TV slates, collateral and promotional materials.
Design and art direction lead on clients campaigns.
Multi-task and project manage jobs with tight deadlines in fast paced environment.
Research and selection of photographers and / or illustrators for cross-media campaigns.
Brainstorming sections with copywriters and associates creative director on new business presentations and concepts development.
Art direction and design of tv spots, coordinating with print and emails campaigns.
Supervision and guidance of junior design staff and freelancers in absence of design manager. Clients: Bacardí, Nissan, Microsoft, Colgate Palmolive, Banco Santander and Medicare y Mucho Mas
ADWORKS, GUAYNABO, PR - Graphic Designer / Art Director - 2010 - 2010 Conceptualizing, brainstorming and art direction of literature, brochures, direct mail, advertising, collateral, promotional materials, logo / icon design, apparel graphics.
Design and art direction lead on print campaigns.
Brainstorming sections with copywriters on new business presentations and concepts development.
Client, printers and service bureau interaction. Clients: Autogermana BMW, Ocean Sixteen and Associación Constructores de PR. WUNDERMAN CATO JOHNSON, GUAYNABO, PR - Graphic Designer - 2009 - 2010 Design and pre-press production of direct mail, advertising, collateral, promotional materials, brand development, outdoor signage and photo retouching.
Collaboration with senior designers on new business presentations, concepts development.
Client, printers and service bureau interaction. Clients: Banco Popular and Citibank.
YOUNG & RUBICAM, GUAYNABO, PR - Graphic Designer - 2001 - 2009 Pre-press production and design of literature, brochures, direct mail, advertising, packaging, collateral, promotional materials, logo / identity design, brand development, apparel graphics, CD packaging and photo retouching.
Collaboration with senior designers and directors on new business presentations, concepts development and photo retouching.
Client, printers and service bureau interaction. Clients: Nissan, Colgate, Banco Santander, Bacardí and Medicare y Mucho Mas. FREELANCE GRAPHIC DESIGNER, BAYAMÓN, PR - 1991 - 2001 Design and pre-press production direct mail, advertising, collateral, promotional materials.
Client, advertising agencies, printers and service bureau interaction. Clients: Motorola, Banco Popular, Citibank, Univisión, Y&R, Wunderman Cato Johnson and McCann Erickson.
GREY ADVERTISING, SAN JUAN, PR - Production Artist - 1985 - 1991 Pre-press production of brochures, direct mail, advertising, collateral, promotional materials.
Collaboration with designers and traffic coordinators.
Printers and service bureau interaction.
Clients: Banco Popular, Citibank, Teleonce, Pfizer Pharmaceuticals. Resume
Gustavo Bertrán
Senior Graphic Designer / Art Director
https://www.behance.net/gbertran51d4 http://linkedin.com/in/gustavobertran http://gusbertrandesign.wix.com/gusbertran gustavo.bertran2