TOMMY GUTHRIE

*** ********** **., **** ***, Mooresville, NC 28117

acvlmh@r.postjobfree.com 843-***-****

Accomplishments

• Employed solid communication, organization, project management, customer relation and problem-solving skills to bring together a diverse group of staff and outsource partners to work as a team to achieve mutual success.

• Utilized a combination of fairness and tenacity with an “It shall be done” spirit.

• Worked independently to manage, produce and traffic simultaneous projects and deadlines.

• Managed in-house team of media personnel and graphic designers to execute the timely delivery of a marketing and

advertising plan for major regional retailers.

• Directed print production and fulfillment of newspaper preprints, ROP, direct mail, POS and more.

• Negotiated and purchased all facets of print and website production including creative, photography and electronic imaging.

• Designed, written and edited copy for sale catalogs, direct mail, newsletters, policy manuals, radio/TV scripts, and social media utilizing Adobe Creative Suite and Microsoft Office platforms.

• Maintained fiscal responsibility and administration of annual multi-million dollar budgets.

• Produced, directed, written and placed broadcast media including television, radio and corporate film presentations

• Written and distributed press releases and follow-up coordination of media events and press conferences.

• Advised and communicated with company owners, officers, department heads, managers, sales associates, etc. about marketing initiatives, advertising campaigns and sales events.

Professional Experience

Food Lion, Salisbury, NC May 2012 – May 2015

Broadcast and In-Store Print Advertising Specialist

• Partnered collaboratively with internal teams and advertising agency to develop campaigns for execution of Food Lion’s $21M broadcast media and creative budget plus $3.6M POS in-store signage and décor project management programs in support of Food Lion’s brand strategy and marketing initiatives.

• Managed POS project marketing campaigns system wide for 1,108 Food Lion stores working cross-functionally between internal departments (Marketing, Legal, Pricing, Merchandising and Retail Operations), as well as vendor partners and creative agencies, to ensure promotion of compelling offers, special promotions, address business challenges, work within budget, maintain brand standards, detail consistent messaging, manage timing, effectively communicate to store level and execute innovative programs.

• Supervised and trafficked projects between department/agency creative team and in-house letter shop and third party vendors (Pratt Visual Solutions, Southeastern Products, Robertson & Associates, etc.) for all print creative, production and fulfillment.

• Advised department director and brand communications manager of broadcast and POS processes and best practices, maximizing operational efficiency with precise time management for achieving company goals/mission.

• Managed and reconciled broadcast and POS marketing/advertising budgets.

Piggly Wiggly Carolina Co., Inc., Charleston, SC April 2005 – May 2012

Advertising Manager

• Established and executed marketing plan and campaigns including broadcast and print media, direct mail, circular and sign advertising program for 103-store retail grocery chain located in South Carolina and Georgia.

• Advised CEO/President and executive management team of internal marketing department processes and best practices to maximize operational efficiency with precise time management to achieve company goals/mission.

• Managed and trafficked projects between cross-functional departments including internal creative team, internal letter shop and vendor partners and studios for development, project management and production of all print advertisements, logo design, marketing collateral materials including direct mail and POS signage and broadcast media.

• Responsible for helping plan, execute and traffic strategically designed CRM initiatives and direct mail programs, to build awareness of the organization’s brand with specific targeted emphasis on company goals and priorities.

• Liaison between corporate management and creative advertising agency to develop, produce and traffic broadcast creative and studio production (TV, Radio, In-Store PA) to ensure brand message and marketing strategy continuity.

• Led the redesign of Piggly Wiggly weekly newspaper circular to appeal to a wider and more lucrative demographic.

• Developed, managed and reconciled marketing/advertising budgets.

New South Marketing, Columbia, SC July 2000 – April 2005

Marketing/Advertising Consultant

• Marketing/advertising consulting specializing in market planning, budgeting and execution of creative concepts, design, production and media placement for print, direct mail and broadcast.

• Advised Samuels Jewelers, a 100+ store retail jeweler on budgeting, ad scheduling, placement, creative and production. Results were increased sales and market share.

• Worked in the role of corporate Marketing Director for Anne Penman Laser Therapy, national franchiser of smoke cessation clinics on budgeting, ad scheduling, placement, creative and production. Company grew from three franchises to 31 in nine months.

• Developed, managed and reconciled marketing/advertising budgets.

A. A. Friedman Co., Inc., Augusta, GA April 1984 – July 2000

Advertising Director

(DBA - Friedman's/Marks & Morgan Jewelers)

• Establish and execute marketing plan and project management of advertising program for 137-store retail jewelry chain located in ten Southeastern states.

• Managed all marketing campaigns for stores advising and working with executive management, Merchandising and Retail Operations, as well as suppliers and creative agencies to ensure timely promotion, execution and trafficking of innovative and consistent marketing programs.

• Directed department creative team, advertising agency and third party vendors (Perry-Judds, R. R. Donnelly, Geographics, etc.) for all print creative, production, trafficking and fulfillment.

• Reduced Friedman’s Jewelers annual newspaper budget over 65% by streamlining and targeting circulars and direct mail to save and redistribute budget to broadcast media. The results included an increase in store sales and saved advertising costs.

• Identify and drive successful adoption of proven best practices for CRM.

• Incorporated marketing plan and advertising execution for Friedman’s Jewelers name change to Marks and Morgan Jewelers. Results were increased sales and market share.

• Transitioned Friedman’s Jewelers from conventional, antiquated graphic design and production techniques to computer-based design and digital imaging in 1991.

• Developed, managed and reconciled marketing/advertising budgets.

Skills

Proficient in PC and Macintosh applications including Adobe Creative Suite (InDesign, Illustrator, Photoshop, etc.), Microsoft Office Suite (Word, Excel, Publisher, Power Point, Outlook, etc.), and more.

Education

BA Journalism (Advertising/Public Relations Sequence) 1980 University of South Carolina, Columbia, SC

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