Dedicated Marketing and Event Manager Professional With Outstanding Track Record of Successfully Planning, Organizing and Executing Marketing and Sponsorship Campaigns.

Experienced in Microsoft Excel, Word and Power Point Applications

Motivator/Mentor

Proficient with Macromedia Dreamweaver, DoubleClick Dart, Adobe Photoshop and SalesForce

Customer Focused

Basic knowledge of HTML, Flash and other forms of Rich Media

Excellent Communication & Presentation Skills

Proficient in use of web browsing software & analytics/ reporting

Proven Track Record of Growing Sales

Knowledge of Zoho CRM System

Proposal Presentation & Project Management

New Hire & Sales Team Trainer

Advertising & Sponsorships

PROFESSIONAL WORK EXPERIENCE:

Urban Expositions, Shelton, CT 2013- Present

Show Manager

Produce, organize and execute three successful business to business restaurant, foodservice and hospitality events in NY, CA and FL

Responsible for booth space sales, marketing, exhibitor advertising promotions

Ensure highest level of customer service resulting in increased productivity and achieving sales goals

Establish long term relationships with existing clients and expand relationships with key decision makers in the industry

Lead and contribute in coordination of all aspects of exhibition such as; pre-planning, onsite execution and post event analysis

Contribute effective ideas to client strategic planning and analysis processes

Manage and execute promotional plans to maximize company exposure and produce viable leads

Proficient knowledge of all show logistics, operational needs, rules, regulations at the convention center

Directly oversee marketing, conference, sales, technology and strategic planning and execution

Attend competitive shows and create strategies regarding competitive landscape

Hire, train and develop sales professionals for the sales organization as well as continually train and coach team

Reed Exhibitions, Norwalk, CT 2011- 2013

Sales Executive

Generated new business and long term account opportunities through prospecting and cold calling

Developed effective sales and marketing strategies by assessing market and competitive environment

Proactively researched and monitor industry trends in specific market for qualified leads

Updated and maintained customer records utilizing ONYX efficiently and effectively

Identified prospects marketing objectives and create a customized proposal based on their needs

Achieved sales goals by managing the assignment of exhibit space and advertising for specific tradeshow events

Oversaw the attainment of signed contracts and payments for all space reservations

Managed floor plan changes in conjunction with operations

Sold at competitive shows and prepare competitive show analysis

Digital Sales Coordinator 2010-2011

Improved sales results by identifying and closing business on-site at events

Interacted effectively with Exhibitors by cold calling and creating sales opportunities

Presented Exhibitors with in-depth insight around creating and executing a successful digital advertising campaign

Coordinated, and fulfill digital projects by working collaboratively with Sales, Marketing, and Exhibitors to ensure timely launch of advertising campaigns for Exhibitions

Reviewed all incoming work orders and supply inventory and optimization analysis to Sales Executives

Manage digital ad campaigns through web applications for scheduling, testing, and trafficking

Lead the development, planning, and implementation of mobile programs and applications for ReedTouch

Developed operational processes and procedures that effectively drive development and deployment

Trained new Advertising Coordinators on day-to-day operation responsibilities, and processes

Evaluated and provide feedback on digital products that will improve operational efficiencies

TracyLocke, Wilton, CT 2007- 2010

Project Manager

Managed project workflow on promotional programs for Kimberly-Clark, Pepsi, and Gatorade Shopper Marketing

Compiled, communicated, and assigned project tasks to team members through all phases of development from concept to execution

TracyLocke, Wilton, CT 2007- 2010

Project Manager

Assisted the Account Managers in preparing the project and creative briefs for the advertisements

Constructed weekly status meetings with Upper Management to discuss the marketing strategy of projects, and the production schedule of advertisements

Interacted efficiently with Account Services, Art Directors, Legal, Finance, Copyediting, Print Production, Art Buying, and Studio Managers to meet client deadlines

Developed client estimates while monitoring job costs within specific project financial guidelines

Contributed relevant ideas during brainstorms and meetings to enhance overall project success

Proactively addressed team’s needs and concerns prior to project completion by working directly with Account Service team

Created client estimates while monitoring job costs within project financial guidelines

Perimeter eSecurity – Milford, CT 2006-2007

Business Development Manager

Designed and conducted company introductory internet security webinars to prospects daily

Implemented organization’s sales and marketing strategies to expand client base

Developed marketing campaigns based on current trends with company’s strategic partners

Generated customized proposals and contracts outlining company solutions to address precise client needs

Prospected for new clients through outbound phone calls while exceeding company quotas

Maintained and updated customer profiles by identifying and evaluating potential decision makers and buyers

Responsible for organizing and managing sales meetings for east coast Regional Vice President

Completed weekly account pipeline updates to improve sales cycle and maximize revenue

EDUCATION: Johnson & Wales University, Providence, RI

Bachelor of Science in Marketing 2006

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