Brand Manager and Social Media Strategist with extensive experience i: events,

public relations, and sales. Adept at cultivating, analyzing, and managing audience engagement on/offline. Proven record in creating strategies that generate media interest and brand loyalty.

M A T T H E W

I M P A S T A T O

J e r s e y C i t y, N J

B R A N D MA N A G E R &

S OC I A L ME D I A

S T R A T E G I S T

T E C H S K I L L S

D I G I T A L MA RKE T I NG

BUS I NESS DEVE LOPMENT

EVENT MA NAGEME NT

OPERA T I ONS

E X P E R T I S E

S I MP L Y MEASURED

GOOGL E ANA L Y T I CS

WORDPRESS

MA I L CH I MP

P RO F I L E

E X P E R I E N C E

E D UC A T I O N

Ma r k e t i n g Co o r d i n a t o r January 2014 – May 2015 WA T - AAH ! N e w Y o r k, N Y Coordinated media buying across digital and print media platforms for marketing campaigns with Ariana Grande and Office of The First Lady, Michelle Obama. Channels included: Billboard, Business Insider, Juxtapoz, and Mass Appeal. Additional responsibilities included: managing brand’s social media accounts, training new hires, and overseeing internship program.

D i g i t a l S t r a t e g i s t August 2013 – December 2013 V o y Vo y N e w Y o r k, NY Created marketing strategies to build national exposure and increase awareness, relevance and revenue among male college students. Responsible for the revitalization of the campus ambassador programs nationwide at: Clemson University, Denison University, and Miami of Ohio. Boosted brand’s online presence by 50% through strategic partnerships with fashion blogs and various influencers. S o c i a l Me d i a A s s o c i a t e June 2015 – Present SHREDZ J e r s e y C i t y, N J Responsible for managing and auditing social media accounts followed by over 8 million people worldwide. Create and publish content on the organization’s Instagram and Pinterest accounts daily. Other responsibilities include: quality control analyses, training new employees, and cataloguing consumer reviews on the brand.

B ACHE L OR O F A R T S i n Co mm u n i c a t i o n s & R e l i g i o n, 2012

DEN I SON UN I VERS I TY G r a n v i l l e, OH

Men’s Rugby- Fundraising Chairman, Captain (2010, 2011, 2012) 3 0 R i v e r Co u r t

A p a r t m e n t 3 3 1 0

J e r s e y C i t y, N J 0 7 3 1 0

I M P A S T A T O 1 2 3@GM A I L . C OM

2 0 3 . 5 5 9 . 2 4 9 8

B l a c k b o o k Mu s i c G r o u p Ch i c a g o, I L Executive team member for full service music firm. Generated over $80,000 of revenue for the company through national partnerships and events with brands including SOL Republic, Dick’s Cottons, and Red Bull. Ma r k e t i n g Ma n a g e r April 2010 – June 2013

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