JOHN B. SEMRAD

**** *. ******** ****** ● New Berlin, Wisconsin 53151 ● 262-***-****

acvgc6@r.postjobfree.com ● www.linkedin.com/in/JohnSemrad PRODUCT, PROGRAM and MARKETING MANAGER with PROJECT MANAGEMENT and BUSINESS ANALYST Experience

Multi-disciplined management professional with over 25-years of proven leadership and decision-making skills in leading international cross-functional teams resulting in driving multimillion-dollar corporate growth with visionary and market leading global products and services. Extensive experience in gathering business requirements including market opportunity assessment/analysis, Voice of Customer (VOC), regulatory & code compliance, competitive, financial analysis, sales and distribution channels to ensure that development activities address customer and market requirements. In-depth knowledge and understanding in all phases of product life-cycle, roadmap & strategy management; including business/use cases, workflow analysis, key performance indicators (KPI’s) and solicitation of requirements from various perspectives.

Proven record of authoring and assisting in the creation and implementation of marketing and product specific promotional content including value proposition, go-to-market/product launch collateral, presentation guides, competitive analysis & positioning, and training material. Respected manager of complex, multiphase and high-profile global software, hardware and IT infrastructure projects and associated implementation. Excels in collaborating with customers, vendors/suppliers, contractors and consultants to meet or exceed project objectives, scope and budget expectations. Diverse technology background including software applications, user interfaces, IT hosted, managed cloud services & SaaS environments, industrial controllers/modules and integration of external systems. Strong analytical, process analysis, problem-solving and organizational skills. Articulate oral and written communication skills with a successful record of persuasively interfacing and influencing key decision makers both internal and external of an organization. CORE COMPETENCIES

Product Marketing/Branding Product/Program Manager Project Management Software SDLC/NPD Methodology Business/Use Cases and KPI’s Business Workflow Analysis Contract Negotiations/Agreements Product Dev/Implementation Budgeting/Forecasting/Pricing Cross-functional Team Leadership Competitive Analysis Product Roadmap/Life-cycle Partnership/Channel Management Sales/Technical Support SME Seminar/Training Facilitator Application Competencies: Microsoft Word, Excel, PowerPoint, Project, Outlook, WebEx, OneDrive, SharePoint, Oracle business applications, Salesforce, Confluence and Syteline. PROFESSIONAL EXPERIENCE

Actuant – Power Packer division, Menomonee Falls, WI 2015 to 2015 Hydraulic stabilization and motion control products for on highway and off highway industries. Global Product/ Marketing Manager 2015 to 2015

Product manager of cross-functional team which secured new $1,800,000 annual contract.

Developed new pricing model reference guide to improve sales and order process.

Program manager of sales channel targeted direct mail campaigns

Author of business idea briefs for opportunity analysis of product line enhancements.

Company representative at industry related trade shows and conducted international training sessions. Edstrom – Questx division, Waterford, WI 2012 to 2014 Research Management software for biomedical research facilities and oversight compliance management Global Product Manager for web-based real-time integrated, comprehensive and modular enterprise wide software system used across an institution's research community, oversight compliance group, resource facilities and veterinarian department.

Global Product Manager 2012 to 2014

Directed and managed global RFI/RFP response process to secure new business.

Managed product roadmap – new market driven enhancements/features, regulatory requirements (global, regional and country specific), customer specific requests.

Created new global pricing model to improve competitive positioning.

Conducted business/gap analysis of customer workflows and created software implementation guidelines.

Authored strategic international business collateral; including customer proposals, contract agreements

(framework, service level, managed hosted services, and SaaS), product overviews, website content and client facing presentation/communication documentation.

Key company representative at industry related regional & national conferences and national & inter-national trade shows.

CARDIAC SCIENCE, Waukesha, WI 2011 to 2012

Market leader of advance health care diagnostic and cardiology devices and systems. Directed $40+ Million diagnostic/cardiology/patient monitoring consumables and accessories product line. Renewed and established new strategic business partner relationships. Product Manager 2011 to 2012

Program/Project manager leading an international cross-functional team through contract negotiations, managed engineering resources, directed IT and consultant resources on eCommerce workflow order process and invoice management, JIT delivery, product pricing, and marketing resources for market launch. Increased annual revenue by $1,000,000 in year one and eliminated need for managing local inventory.

Managed contract renewal negotiations with operational personnel for key high volume OEM products which generated over $725,000 annual cost of goods savings.

Program/project manager that directed third-party resources and managed project budget for key ECG patient cable vendor transition providing an annual cost of goods savings of $275,000.

Managed and coordinated accuracy of eCommerce website content.

Initiated and led projects to correct regulatory and QA product packaging guidelines/requirements. THOMSON REUTERS/BETA Systems, Brookfield, WI 2001 to 2010 Leading brokerage and wealth management financial services processing provider Program manager of multimillion-dollar hosted software and output services product offerings– i.e. data storage, file transmissions, remote user access, print services, and report generation. Lead operational costs and pricing analysis to implement strategic modifications. Key negotiator in strategic business partner contracts. Directed development of sales and technical support collateral. Career Progression:

Product Manager and Business Strategist 2004 to 2010

Program manager of business analysis, contract negotiations, directed IT resources and managed project implementation plan for IBM OnDemand business solution increasing revenue by $7,000,000 in 6 years.

Project manager of internal process improvement team which increasing annual revenue by $3,500,000 while off-setting annual operating costs by $100,000 and improved corporate risk management.

Negotiated favorable multiple-year vendor contract agreements with IBM, CA, EMC and other companies to support new business service offerings.

Program manager of market analysis, contract negotiations and project management of IT infrastructure updates for new custom reporting service increasing professional services monthly revenue by $100,000. Product Marketing Specialist 2001 to 2004

Project Manager of cross-functional team that released a new MQ-series based product within 5 months, delivering a monthly profit growth of $100,000 within six months.

Conducted analyst of third-party vendor pass-through software processing costs to reallocated client charges.

Authored strategic business collateral; including intellectual property agreement, software product/services business and technical overviews and client facing presentations/communications. JOHNSON CONTROLS, INC., Milwaukee, WI Prior to 2000 Global diversified company in Building Efficiency, Automotive and Power Solutions Managed global product marketing, new product development, competitive analysis, product line pricing and sales forecasts for user interfaces and associated software applications. Principal author/strategist of major sales/marketing collateral for international distribution channels for HVAC, Fire & Security systems. Career Progression:

Principal Engineer, Product Marketing Manager

Generating a 300% sales increase, 250% profit growth and market share gains leading the software development and directing global market launch of Metasys M-Series workstation.

Negotiated and secured supplier royalty cost reductions of 90% and 30% to minimize impact on SG&A budget and improved product marketability/margin level/profit growth.

Program manager of $4,000,000 annual sales volume Value Added Dealer business relationships.

Managed web interface project and directed marketing strategy growing monthly profit by $60,000.

Product/Project Manager of cross-functional team that released a new creative marketing & sales package for global distribution, recognized as the company's most notable product introduction.

Annual Chairman’s Award and twice quarterly Merit Award recipient. Associate Product Manager & Application Engineer

Increased revenue by $4.5 million within one year as program manager by strategically identifying new JC/85 workstation business opportunity and managed product marketing project plan.

Lead analysis of manufacturing process which reduced end-items by 65% & inventory by 50%.

Created and facilitated major sales and technical presentations for major direct owner/key account sales presentations, national & regional/local sales meetings in North American and Europe.

Annual Chairman’s Award and quarterly Merit Award recipient.

Formally recognized by division VP for creating ground breaking JC/85 marketing strategy. UNDERWRITERS LABORATORIES, INC., Northbrook, IL

Product Engineer

Account management and project manager of product evaluations for compliance with Underwriters Laboratories (UL), National Fire Protection Association (NFPA) and National Electrical Code (NEC) standards. EDUCATION

Bachelor of Science (B.S.) Electrical Engineering (BSEE), University of Wisconsin - Madison Professional development: Continuing education course work:

Finance/Accounting for Non-Financial Managers, UW- Milwaukee, Department of Business & Management, Finance & Operations Management

Fundamentals of Finance and Accounting, American Management Association

Software Licensing Agreements, Center for Advanced Professional Development

Marketing Effectiveness, UW-Madison, Management Institute, School of Business

Engineering Economic Analysis, Milwaukee School of Engineering PROFESSIONAL LICENSE

Previously held and maintained for 16-years National Association of Securities Dealers (NASD/FINRA) Series 7, State of Wisconsin Series 63 and State of Wisconsin Life Insurance licenses.

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