Richard J. Zeeb

*** ******* *****

Naperville, Illinois 60540

E-mail: acvg12@r.postjobfree.com

Phone: 630-***-****

Summary:

An entrepreneurial minded Direct Response Marketing Professional with an expertise in in-bound and out-bound lead generation campaigns B2C direct to consumer marketing, analytics, budgeting and developing growth from local to national campaigns

Traditional, TV (DRTV), radio, print and direct mail

Digital, Pay Per Click (PPC), organic search, email, display and social media

Accountability for annual marketing budget and spend

Analytics for cost per cost per lead/cost per call, cost to acquire

Geo-targeting to national roll-out campaigns

Paid media management in-house and third party agency

Professional Business Experience:

October 2015 to Present: Direct Response Independent Lead Generation Marketing

Reporting direct to President, I direct all lead generation marketing funnels for Insurance annuity leads. Developed company web site and videos, www.smartmoneyadvisors.com

Traditional TV (DRTV), radio, print and direct mail – paid media management

Digital venues including pay per click (PPC), email, display, affiliate and social media

Manage all third party vendors, call centers, production and media buying agencies, web site developers and compliance parties

Manage and accountable for marketing budget of $ 1mm spend

Started in local Chicago market, now in three additional markets (Philadelphia, Miami and Charlotte) with plans to go national by January 2017

May 2014 to October 2015: J.D. Mellberg Financial

VP and Senior Director – Direct Response Marketing – Financial Services

Reporting direct to the CEO/Founder of this entrepreneurial company, I Directed an in-house staff and third party consultants utilizing both traditional and digital marketing methods for lead generation

Utilizing traditional television (DRTV), radio, print, direct mail and all digital venues including display, affiliate/advisor, organic search, pay per click (PPC), email and social media

Direct KPI’s (Key Performance Indicators) Detailed analysis for acquisition rates, cost per lead, cost per acquisition, cost per connected call and cost per appointment utilizing Salesforce CRM system and five nine software for customer call tracking.

Direct P&L authority and ROI for an annual marketing budget of $ 18 million with annual sales of $ 47 million.

Manage all company web sites and landing pages

Grew lead generation campaigns from 250 leads per day to over 800 leads per day

September 2004 to May 2014: GLP Direct Response, LLC.

Naperville, Illinois

Vice President Direct Response Marketing – Lead Generation

Direct to Consumer Marketing and Branding consulting agency

Directed clients and developed customer acquisition marketing programs via television (DRTV), radio, print, direct mail and all digital and traditional direct to consumer marketing programs

Responsible for all creative and production and event planning for clients

Director for all strategic customer acquisition marketing of alternative health, vitamins, supplements, wellness drinks, weight loss and fitness products via all digital and traditional marketing including e-commerce, television, radio, print, catalog, e-mail, direct mail display advertising, SEO, SEM, PPC (pay per click) and social media

Directed marketing staffs of 3 to 22 marketing/creative members,

Developed customer acquisition marketing campaigns that created a higher year over year ROI

Planning and development of short term and long term marketing strategies to grow entrepreneurial based business from ground floor to over $ 150 million in annual sales.

Managed all media expenditures for television, print, direct mail and all digital media.

2 years as CMO for Medifast Weight Loss Company. Developed Medifast on-line, television, radio, affiliate, banner, direct mail and e-mail campaigns for Medifast Weight Loss at medifastdiet.com. Took Medifast from $ 83 million in annual sales to $ 101 million within the first 21 months.

Developed and managed all traditional direct response marketing campaigns for TriVita with all of their 90 plus wellness drinks and supplements. Developed long form television for their wellness Drinks “Nopalea” with former super model

April 1992 to September 2004: Shop America USA, Shop America UK / Shop

America Australasia

Vice President Marketing/Compliance – Lead Generation

Direct to consumer traditional lead generation marketing company.

Directed the marketing campaign for Bob Barefoot “Coral Calcium Supreme” a calcium supplement that generated $ 223 million in sales in 13 months.

Created successful marketing campaigns for direct to consumer self- improvement products. Kevin Trudeau’s “Mega Memory Program”, Howard Bergs The World’s Fastest Reader “Mega Speed Reading”, Scott Flensburg’s “The Human Calculator” Mega Math Program via television and radio infomercials. Grossing over $ 750 million in sales over a ten-year period

Created and marketed additional programs on relationships, golf and natural health creating an additional $ 75 million in sales.

Developed in-house, in-bound call center to take in-bound calls generated from television and radio infomercials. Hired, trained and coached telesales staff for USA and in Australia for international sales. This allowed the company to control all incoming calls converting them into sales at over a 50% conversion.

Education:

College of DuPage, Glen Ellyn Illinois: Business Management.

Continuing education:

Elmhurst College, Elmhurst Illinois: Business Administration

Piedmont College, Georgia: Non-for Profit Business Management - Certificate

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