Shea Ellison

acvfid@r.postjobfree.com

404-***-****

Senior SEO Specialist

SELECT QUALIFICATIONS

Strategic Thinker and pioneer in search marketing. Strategic leader who takes a broad, long-range approach to problem-solving and decision-making that involves objective analysis, thinking ahead, and planning. Performing thorough, detailed website analysis, identifying current problems and opportunities, with a focus on crawl-ability, site architecture and site content. It also means thinking systemically. Facilitating strategic brainstorming sessions and leading the team in the creation and execution of off-page campaigns that drive awareness, build buzz that indicate relevance to the search engines.

Staying up to date on current industry practices, news, and algorithm updates. Proven ability to write coherent, compelling copy that is not only keyword-rich, but also user-friendly. Demonstrated ability to create highly refined keyword strategies that lay the foundation for the rest of a client's SEO project.

Tactical Prowess – Expert in lead generation via keyword strategies, complete website audits, creative, buzz-generating content marketing campaigns, online & offline communication, event planning, search marketing and implementation.

Experience with Google Analytics, a variety of content management systems, and industry specific tools such as Moz, SEMrush, Majestic, Ahrefs, Open Site Explorer, Siteliner, BuzzSumo, Screaming Frog SEO Spider, HARO, and others. Working knowledge of multiple CMS systems.

Perform regular searches to know what audiences are saying and what topics are relevant to which target audience. Am a public relations manager, a customer service representative and a content facilitator all rolled into one. It's about having my fingers on pulses. It is not just about driving engagement and building relationships, but also starting the discussion that changes a mindset.

PROFESSIONAL EXPERIENCE

Strategic Marketing Consultants, Atlanta, Georgia 2008 – Present

Grew digital acquisition & revenue: Direct responsibility for keyword analysis, competitor analysis, on-page, on-site, off-site link building, driving traffic, conversion and ROI for all digital acquisition channels, including organic search/SEO, content marketing, local search, and public relations.

Managed agency performance: Supervised external agency relationship for key channels and marketplaces; review agency reports and run internal reports to monitor performance and seek improvement opportunities.

Oversaw monthly/weekly/daily forecasting and reporting at channel level for traffic, CTR, link spend, ROI and other performance KPIs.

Maintained constant level of optimization: Constantly sought optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more.

Drove social media digital innovation & shift to mobile: Served as internal digital marketing thought leader; helping to identify digital marketing trends, new technologies, evolving best practices, competitor activity, and testing opportunities that helped drive the business.

Strategic Internet Consulting 2000 – 2007

Developed, implemented and headed up the entire Search Marketing practice for the agency; bringing new ideas, recommendations and plans to the executive team. Owned Search Marketing and drove the practice forward

Proactively developed keyword strategies, complete website audits and creative, buzz-generating campaigns from brief to post-launch. Demonstrated a thorough understanding of technical SEO framed within a larger understanding of digital marketing strategy.

Worked with agency partners to drive client goals which included benchmarking of key performance indicators (KPIs)

Constantly strived to maintain an excellent knowledge of the major search engine algorithms and ranking systems

Served as the Search Marketing leader in new business pitches to drive its value and showcase the agency’s capabilities in SEO

Contributed my perspective and subject matter expertise recommendations relating to organic search, trends within the industry and how to leverage these trends for profitability and client impact

Trained internal staff on how to effectively plan, implement, monitor, and optimize SEO campaigns

Communicated SEO processes and tactics to peers, clients and account team members

Accumulated industry research, stayed abreast of competitive landscape information, and market intelligence for SEO strategy development and optimization

Hired, developed and mentored a Search Marketing team

Served as the Search Marketing evangelist for the agency; traveling to and speaking at local and regional events; publish articles and a book about Search Marketing SEO Mastery, and help to build the agency’s reputation in organic SEO

Telemate.Net Software, Atlanta, Georgia 1995 - 2000

Senior Program Manager

Installed, implemented, and trained client personnel on company’s enterprise telecom call accounting software solution in a client/server environment for customer nationwide networks.

Served over 85 Fortune 500 and other major clients that included U.S. Army, AT&T, American Express, Coca Cola Enterprises, Hewlett Packard, Cardinal Health, IBM, Citigroup, Pfizer, United Parcel Service, Johnson Controls, General Dynamic, Kimberly-Clark, and Macy's.

UNIVERSITY EDUCATION

M.S., Electronic Commerce National Louis Univ., Graduate School of Business Chicago, IL 2002

Attended while working full time, Deans List, Magna Cum Laude

B.S., Management National Louis University Atlanta, GA 1999

Attended while working full time, Deans List, Cum Laude

CONTINUING EDUCATION

SEO Mastery Certification 2008

Member of the National Speakers Assoc., Georgia Chapter 2007 - 2014

Global Project Management Certificate - Technology Assoc. of Georgia 2006

Certified Internet Webmaster Certification, working knowledge of HTML & CSS - CIW Certified 2003

Project Management Professional Certification, PMP, Project Mgmt. Institute 2001

Member of Toastmasters International – Distinguished Toastmaster 1996 - Present

PUBLICATIONS & INTERNET REFERENCES

4-CD Audio Set: Total Market Domination™

Digital Marketing Secrets 2.0™

SEO Mastery™

LinkedIn: https://www.linkedin.com/in/sheaellison

About Me: https://about.me/sheaellison

Twitter: https://twitter.com/strategicmarktg

Facebook: https://www.facebook.com/StrategicMarketing

YouTube: https://www.youtube.com/user/StrategicMarketingUS

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