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sales and Marketing Executive

Location:
Rochester, WI
Posted:
June 24, 2016

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Resume:

PATRICIA K. WILCH

*** *. ***** ****** • Rochester, WI 53167 • 262-***-**** • acvewy@r.postjobfree.com

Professional Summary

Executive Management of Multi-Million Dollar Business Units

Market Development & Business-to-Business Execution in Global Markets

Client & Vendor Contract Negotiations

Manufacturing, Finance, Quality and Regulatory Cross Functional Leadership

Attracting, Hiring, Developing, Retaining & Motivating Top Performing Personnel

Licensing, Joint Ventures, Acquisition & Mergers Analysis and Execution

Portfolio Planning, Lifecycle Management, Market Research, Communications Plans and New Product Development

Commercial Integration Planning and Execution of Complex Business Models

Marketing Campaigns, Product Launches, Brand Management & Channel Development

Highly motivated, ambitious Corporate Executive with exceptional leadership skills and demonstrated performance excellence achieving consistent company profitability and revenue growth. Adept at global commercial management, marketing, sales, strategic planning, training, and executive selling to national accounts and senior level management on domestic and international levels. Career achievements include general management of large clinical business teams, cultivating global distribution teams and partnerships, consistently meeting or exceeding performance expectations, building and developing top performing teams, identifying and executing new market/technology opportunities with innovative solutions and developing strong internal and external relationships with professionalism and integrity. Professional expertise includes:

Professional Experience

QIAGEN, Inc. Germantown, MD

May 2011–Feb. 2016

QIAGEN is the leading global provider of sample technologies used to isolate DNA, RNA and proteins from biological samples such as blood or tissue and assay technologies used to make such isolated biomolecules, such as the DNA of a specific virus, visible for subsequent analysis.

Vice President – Women’s Health Mar.2014 – Feb. 2016

Promoted by the Senior Vice President of Molecular Diagnostics to pilot the restructure and focus of the Women’s Health segment managing the global growth of the division. Network internally with senior leadership to define the strategy of portfolio expansion and market share growth worldwide and coordinate the management teams of Research and Development (R&D), Sales, Marketing and Global Product Management to implement the strategy at local levels.

Vice President – Market Management and Scientific Affairs July 2012 – Mar. 2014

Promoted to the company leadership team to manage a team of 9 Directors and Managers focused on providing strategic initiatives, scientific support and product marketing communication worldwide. Delivered long term global product success by initiating the long-term strategy of the Molecular Diagnostics Division. Utilized scientific expertise and market knowledge to support business development and merger and acquisition (M&A) strategies of the company. Supported the Product Development team for proposed endeavors and managed cross functional areas of Sales, Marketing, R&D and Business Development to provide consolidated market feedback and product development guidance to grow market share worldwide.

Developed a Key Opinion Leader strategy to gain access to top-level researchers and thought leaders in the industry worldwide.

Aided the management team in restructuring the division during role to a more clinical emphasis and actively participated in hiring PhD level team members to drive clinical expertise throughout the organization.

Contributed to the long-term strategy for the company as a member of the company’s Business Area Committee (BAC).

Served on several company committees during role including: Business Leadership Team (BLT), QIAGEN Senior Management (QSM) team as the top 40 (10%) of company leadership and the Program and Portfolio (PPC) team as the leader of the Women’s Health Portfolio team, Initiated and developed a Business Case template for the organization worldwide with approval from senior leadership to aid Product Development, Product Managers and Marketing Teams plan and prioritize product release to market.

Senior Director of Marketing – Americas May 2011 – July 2012

Managed a Marketing team of 22 throughout North America and Latin America responsible for the entire Molecular diagnostic product lines of Women’s Health, Oncology, Infectious Disease, Automation and Sample Extraction. Identified gaps to solve the needs of both the market and company and led the daily execution of tactical marketing activities to ensure successful completion of company goals. Managed product and project life cycles, guided the team to create marketing campaigns highlighting the product portfolio and ensured projects were completed on budget and on time. Collaborated with regional and global market Key Opinion Leaders as experts and utilized input to create brand and product awareness and guide the product design decisions to grow market share and increase profitability for the company.

Expanded the team during role by hiring a Director of Marketing for Latin America in response to market demands.

Gained membership as QIAGEN Senior Management (QSM) to lead program and project management strategies for the company and Americas Management Council, a cross functional team organized to resolve internal and external issues throughout the area, during role.

Hologic, Inc. Marlborough, MA

Hologic is a leading developer, manufacturer and supplier of premium diagnostic products, medical imaging systems, and surgical products primarily serving the healthcare needs of women worldwide.

Director of Marketing Oct. 2010 – May 2011

Managed the US based Marketing team responsible for the molecular product line including Women’s Health, Infectious Disease and Transplant. Communicated the strategic direction and tactical implementation of focused activities leading to revenue growth and profitability. Maintained market knowledge to conduct business planning and execute business objectives.

Contributed as a leadership team member to strategic decisions for future product development and additional company initiatives.

Luminex Corporation Austin, TX

Nov. 2007 – Oct. 2010

Luminex develops, manufactures and markets innovative biological testing technologies with applications throughout the clinical diagnostic and life science industries.

Director of Global Partner Operations Dec. 2008 – Oct. 2010

Led all business reviews, product licensing and global expansion through distribution for the commercial business operations for the company. Managed the licensing partnerships and collaborated with Business Development and Legal to negotiate mutually beneficial partner contracts for access to company technology and generated amendments necessary to expand/refocus product access. Identified distributors in key global growth areas and negotiated distribution contracts to grow company worldwide. Managed key partner and distributor relationships to confirm agreement compliance. Collaborated with Commercial Operations to ensure partnership and company growth. Negotiated contracts adhering to diverse country regulations and laws and oversaw that all training, service and warranty contracts were generated to exceed customer and company expectations.

Contributed to the business model by managing cross-functional teams for global expansion, which included hiring the office staff and management for a location in Japan and partnering with management teams throughout the US in coordinating the expansion to China.

oAchieved the CAPP (Customer, Accountability, Performance, Profitability) award in 2nd quarter 2009 for the expansion in China.

oAchieved the CAPP award in 3rd quarter 2009 for expansion into Japan.

Associate Director of Market Development Nov. 2007 – Dec. 2008

Partnered with key opinion leaders in the market to collect customer data and information worldwide and developed business plans and reporting tools based on feedback collected. Presented product specifications to senior management and teamed with Marketing to ensure key deliverables were met.

Managed a newborn screening project targeting public health organizations and laboratories; developed the key opinion leader network for customer requirements and product positioning.

Abbott Laboratories Abbott Park, IL

Mar. 1992 – Nov. 2007

Abbott combines its diverse expertise with deep cultural insight to create products that meet local and regional health needs with sales, research, manufacturing and distribution facilities in 150 countries.

Global Marketing Manager – Oncology/Genetics Feb. 2006 – Nov. 2007

Implemented the Division’s strategic direction and tactical implementation to grow revenues leading a team of 4 Product Managers responsible for key products. Planned and executed business objectives and identified customer needs as a team member from product conception to launch. Identified new products or markets to meet new market demands by collaborating with members of the Business Development group, communicating with key opinion leaders and potential partners and attending key global congresses to gain a better understanding of global market dynamics.

Partnered with the Vysis team and R&D for new product development of an automated FISH (fluorescent in-situ hybridization) technology and instrument platform.

Molecular Diagnostics Alliance Sales Manager June 2003 – Feb. 2006

Promoted as a dual role to manage the product line through the newly formed partnership with Celera and lead a team of 6 to 9 sales personnel to exceed annual sales goals throughout the Midwestern and Western US. Utilized industry and product knowledge to mentor the team, established goals and metrics, assisted with new product launches, communicated plans and strategies and negotiated sales as the management liaison during field travel. Developed business plans, forecasts and market analysis to senior management.

Attained the 2005 Molecular Diagnostics National Sales Manager of the Year.

Attained Most Outstanding Performance for team success in 2004.

Molecular Diagnostics Alliance Business Manager Oct. 2002 – June 2003

Promoted after the acquisition of Vysis to help the organization build the team to position the Celera product line offered through a company alliance. Trained the Molecular Sales Specialists regarding product and technical knowledge and sales including identifying and qualifying new target opportunities and allaying competition during field travel to exceed sales expectations and market share.

Achieved the 2003 Molecular diagnostics Alliance Business Manager of the Year and President’s Club award for team performance.

Identified gaps and expanded coverage by utilizing R&D to expand the sales team in response to customer and company needs.

Secured 12 accounts during the first year in the role as part of what became the Alliance Sales Manager group; grew sales 112% in 1st year and 118% in 2nd year.

National Accounts Manager Feb. 2000 – Nov. 2002

Managed relationships with key strategic national accounts including Dynacare and Kaiser at the senior management level and teamed with other National Account Managers supporting the LabCorp and Quest partnerships. Built relationships, introduced new products, negotiated pricing and mutually beneficial contracts and drove contract compliance at the local sales level. Collaborated with internal teams of Service, Technical Support, Legal, Contract Marketing, Finance, Customer Service, Marketing and Sales to help meet the needs of the customer and build teamwork within areas of the organization responsible for coverage of each account. Monitored financial growth within the account to ensure contract terms and conditions were met.

Attained 2002 President’s Club award for top performance and exceeding growth goals.

Awarded 2001 National Accounts Manager of the Year.

Negotiated and secured the largest single contract in company history in 2002 worth $18M over 5 years.

Scientific Affairs Manager – DNA Probes & STD Assays Mar. 1997 – Feb. 2000

Aided the US Marketing organization in positioning and marketing the LCx Probe product line. Supported the sales force through creation of educational material and addressing technical questions during the sales cycle and presented probe technologies at scientific programs around the world. Managed Key Opinion Leader relationships and assisted in publication of materials in peer reviewed scientific journals.

Attained the 1998 Marketing Team of the Year award for success as part of the Marketing team.

Created new hire sales training materials during role including the KLCx binder and audiotape.

LCx Product Quality Specialist Apr. 1995 – Feb. 1997

Reviewed product improvement data, new product literature and labeling for accuracy and compliance to product submission and good manufacturing practice (GMP) claims. Teamed with new product development to ensure new product design or change criteria met all company quality and regulatory standards and customer requirements.

Clinical Coordinator – Probes QSS Dec. 1993 – Apr. 1995

Supervised a clinical group of 4 direct reports by hiring, scheduling and setting performance goals. Organized clinical trials and research studies for the company’s first molecular product, the LCx assay, in the US and Europe. Assisted in the design of each clinical study including protocols, contracting, monitoring progress, organizing data and writing and presenting trial outcomes.

Aided in the preparation for the 510K submission for the LCx Chlamydia trachomatis assay and updates for it and the LCx Neisseria gonorrhoeae assay.

Utilized Quality methods of review for papers and abstracts submitted for publication, training materials and marketing materials.

Associate Biochemist Mar. 1992 – Dec. 1993

Optimized LCx molecular assays for the market as part of the R&D development team. Worked on stability testing and guard band studies. Responsible for specimen acquisition and design of external clinical studies by working with Key Opinion Leaders.

Baxter Diagnostics, Inc. – Pandex Division (closed in 1992) Mundelein, IL

Pandex had developed an automated platform for blood screening.

Research Associate II Mar. 1990 – Mar. 1992

Developed and optimized an Enzyme Immunoassay (EIA) for the detection of antibody to HIV. Worked with the systems integration team to adapt assay for use on semi-automated and automated instrument platforms. Aided in preparation of the IND for submission to the FDA.

Education

University of Wisconsin Madison, WI

Bachelor of Science (BS) – Medical Microbiology 1988

Authored and co-authored numerous publications available upon request



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