Israt A

acvd1a@r.postjobfree.com

732-***-****

SUMMARY

Highly motivated and creative User Experience UX Designer, with 7+ years of professional experience with hands-on UX and UI specializing in Human Factors Engineering and User Centric solutions for web-based applications.

Over 3 years experience in mobile applications in both iOS and Android.

Human-centered UX Designer who delivers repeated success using research, communication, content strategy, information architecture, visual design, development & usability testing.

Good knowledge in design/prototyping tools such as Axure, iRise, Dreamweaver, Photoshop, Fireworks, Visio.

Proficient in Card sorting, Collaboration, Competitive evaluation, Concept modeling, Contextual inquiry, Diagramming, Ethnography, Facilitation, Graphic facilitation, Heuristic evaluation, High fidelity prototyping, Interviewing, Personas, Scenarios, Sitemaps, Sketching, Specifications, Strategy Development, Surveying, Task Flows, Team-building, Usability testing, Wireframes, Workshops.

Use creative problem solving to fit the constraints of the business while seeking to provide design insights.

Conduct cutting edge research to inform and inspire the design of products, and provide foundations and design directions to drive innovation and delighting user experiences.

Proficient in UI flow documentation and interface design

Hands-on working experience with Bootstrap, Javascript, JQuery, CSS, XML, and HTML.

Adept at all phases of Design lifecycle requirements gathering, user analysis, implementation, UI testing and maintenance.

Delivered design projects, balanced between optimal UI and performance, technology capabilities, budgets and schedules.

Managed multiple UI teams across locations and also worked independently.

Strong conceptualization, visualization and designing skills. Building wireframes, prototype, stylesheet. Transforming idea and concepts into design.

Mobile UI/UX Design and Usability Testing on different Versions of iOS and Android.

Working with Clients, BA's, Developers, and Testers, Understanding and refining requirements for clarity and simplicity.

Adhering to strict UI guideline and usability standards, desktop and web standards maintaining styleguide.

Have domain expertise in Banking & Finance, Health care, e-commerce and B2B Applications.

Experienced in Agile SDLC, Scrum, BacklogManagement and Lean UX methodologies.

Worked in Web Content Management System (CMS) SDL Tridion, managing existing publications and designing new sites

Always employ Human Factors & Ergonomics to create comfort design & user-friendly system.

Solid organizational, project and team management skills.

Can lead and motivate geographically dispersed online teams.

Reliable, motivated, hard working and attentive to details.

Expert in Microsoft Office, and MS Visio.

Adaptive to new applications, tools, frameworks and design trends.

Used to working in a dynamic, and fast-paced environment

Critical thinker, Excellent communicator (both written and oral), and can work under minimal supervision.

EDUCATION

M.S. Human Computer Interaction

Iowa State University, IA

MBA Marketing & Entrepreneurship

Queensland University of Technology, Brisbane

SKILLS

Visualizing tools

Photoshop, Dreamweaver, Fireworks, Illustrator, InDesign (Adobe suites)

Frameworks

AngularJS, Backbone.js, Knockout.js, Bootstrap

Web Technologies

HTML 4/5, CSS2/CSS3,JavaScript, AJAX, jQuery, JSON, jQuery UI, DOM

Elemental Sketches or Wireframes

PowerPoint, Visio, Axure

Prototyping

Visio, Dreamweaver, Edit plus, SharePoint, PowerPoint, Flex, HTML5, DHTML, CSS3, JQuery

Web analytics

Google Analytics

Accessibility

W3C validator, Color contrast analyzer and implementation of Web 2.0

Other tools

Acrobat Pro, Director, Premier, SharePoint 2007, SVN

CMS

Tridion, Open CMS, WordPress, Joomla, DotNetNuke, TWiki, Drupal, PHP-Nuke

Expert on Windows or Mac environment, well versed in browser issues

EXPERIENCE

NetApp Sunnyvale, CA July 2015 – Present

User Experience Designer

NetApp, Inc., formerly Network Appliance, Inc., is a Fortune 500 American computer storage and data management company headquartered in Sunnyvale, California.

Responsibilities

I am the sole user experience designer on the project and am responsible for:

Defining feature and common experiences, using established as well as entirely new patterns and paradigms.

Working with Dev & Test to implement interaction in product code.

Implementing a visual style consistent with other System Center products.

Ensuring the quality of the UX through regular bug bash-style reviews.

Conceptual planning of future UX directions

Recommended and currently guiding the team in building out a lean, responsive UI layer utilizing semantic HTML5, Bootstrap, AngularJS, and REST API architecture.

Developed HTML/CSS prototypes using Bootstrap.

Design Android Native Mobile App for Internal company use. Combining Usability Tesitng, UX and Visual Design to create an incredible looking app that makes the intended target audience job more efficient.

Work with a variety of teams System Center Essentials, System Center Operations Manager, Customer Support, and Solution Accelerators on smaller, tactical projects.

Managing and responsible for global NetApp corporate re-branding.

Design UX for an enterprise platform for brand managers to administer, configure and deliver slide presentations to sales reps' iPads. Sales rep users plan their calls to clients and may make custom presentations. The system synced with CRM and all presentation events and attitudinal evaluations were tracked. Metrics were gathered and analyzed and used to plan future calls.

Responsible for redesigning of NetApp product sites.

Design UX for the admin tool to manage users, groups, brands, and content, deploy and purge

content, and monitor reps.

Design UX for an iPad which enabled sales reps to make customized literature for potential clients. Included

language options to accommodate European markets.

Work on building Mock-up Screens, wireframes.

Brainstorm ideas to redesign current site and delivered low-fi sketches, low-fidelity wireframes.

Conducted Time on Task Usability testing on users by using Morae and produced report based on the findings.

Created UX impact report to compare the UI design for current VS. last year.

Testing application for compliance and cross compatibility for different browsers.

Testing web sites to check UI defects and reporting the development team accordingly.

Closely worked with the development team to resolve UI issues discovered during testing.

Collaborate closely with project manager, development leads and other designers.

Worked closely with all departments to inform and educate about UX best practices so that UX

pervaded all departments.

Contribute UX designs and key points to pitches and RFPs.

Environment: HTML5, Android, CSS, JavaScript, Bootstrap, Morae, Axure, Photoshop.

JP MorganChase San Francisco, CA Aug 2013 – June 2015

User Experience Designer

JPMorgan Chase & Co. is an American multinational banking and financial services holding company headquartered in New York City. It is the largest bank in the United States, and the world's fifth largest bank by total assets, with total assets of US$2.6 trillion. It is a major provider of financial services, and according to Forbes magazine is the world's third largest public company based on a composite ranking.

Responsibilities

Managing and responsible for global JP MorganChase corporate re-branding.

Responsible for redesigning of JP MorganChase sites and designing new mobile sites.

Design the structure and user experience of a project by translating client business requirements into functional requirements and information architecture for large Web-based applications.

Analyzing and interpreting the web content to meet the new SDL Tridion requirement.

Provide technical assistance in evaluating and developing SDL Tridion CMS to meet business requirements.

Review and assist business with UX/UI design for SDL Tridion CMS.

Analyzed the high-level interaction design concept, and convernted it into detailed UI flow for the development team.

Design and develop internal Client Service, Knowledge Management, Intranet and Operations-focused applications.

UI designer for the Bootstrap application Showcase in full circle, including concept, graphics, UI design and wireframe.

Execute front-end development tasks using HTML, CSS, Javascript and Bootstrap.

Conduct user research sessions, heuristic analysis and usabilty tests to aid in design and refinement of applications.

Facilitate collaborative design sessions with business stakeholders and IT colleagues.

Supervised interaction design to make sure it was flawlessly correctly during the development process.

Design application structure and behavior through Site maps and organizational models, Wireframes, Task flows, Prototypes (Paper and HTML).

Created the UI specification document in multiple languages for JP Morgan sites in other countries besides the United States.

Recommended Functional specifications and drive the user experience strategy and conceptualize product features for a product based on usability, intuitiveness, consistency, delightfulness, business goals and time to market.

Implemented newly improved information architecture for mobile website based on behavioral analytics and competitor insights.

Defined and iterated online corporate design, architecture and development standards.

Managed and extended enterprise-wide UI design and technology frameworks.

Collaborated with business sponsors to design applications that balance functional requirements and user needs.

Accountable for the delivery, quality, and success of the user experience for a product or business throughout the entire lifecycle, including optimization and innovation with new features.

Championed great ideas verbally and by creating design artifacts that communicate complex ideas clearly.

Created interactive prototypes that facilitated an iterative design feedback process.

Create user-centered design systems by employing user testing, participatory design techniques and ethnographic research to define site functionality, navigation and interaction;

Execute Web production tasks, including HTML, dHTML, JavaScript and Flash authoring for client applications and interactive prototypes;

Interact with teams of Visual Designers, Information Architects and Content Strategists to develop scalable and maintainable design systems;

Establish Quality Assurance standards and techniques.

Developed prototypes using HTML 5, CSS3, JavaScript, jQuery.

Checked application for compliance and cross compatibility..

Environment: CSS, JQuery, HTML5, JavaScript, Bootstrap Packages: Photoshop, Dreamweaver Platform: CMS-Tridion

Commonwealth Care Alliance Boston, MA Sep 2010 – Jul 2013 User Experience Designer

Commonwealth Care Alliance headquartered in Boston, provides best possible medical care, tailored individually to citizens of Massachusetts elders and people across the age spectrum with special healthcare needs. The goal is to bring to scale proven clinical strategies that improve care and manage costs, within a team-based, consumer-directed, prepaid care delivery program.

Responsibilities

Established a successful product development process from idea conception and prioritization to processes for design cycles, functional specifications, and technical implementation.

Introduced systematic approach to user-centered design, including user research and UX-driven interaction & visual design.

Responsibilities included, Leading a team of Designers including offshore team, prioritize and tracking multiple tasks across multiple projects, delivering bug free design in critical timelines.

Responsible for all product survey research in the User Experience Research group at Commonwealth Care Alliance.

Even mix between executing the research myself and managing vendors and internal resources to complete projects.

Work directly with designers, product managers, marketers and engineers to develop and execute high-quality research using the most appropriate methodologies.

Includes design, fielding, extensive analysis and reporting on results. Combine survey research with usability tests, ethnography and other qualitative methods.

Defining and setting design standards for navigation, menu, buttons, icons, bitmaps, splash screens, labels, wizard artwork, web graphics etc.

Ongoing redesign of the entire kalahari.com front-end through regular, incremental improvements to the user experience.

Served as the user advocate throughout the discovery and build, development process.

Worked collaboratively within an agile product team made up of product managers, engineers, and UX team to deliver world-class product experiences through iterative releases

Defined and elicited user interface requirements, including user scenarios, user stories, page flows, task analysis, wireframes and copy.

Conducted research tasks including: planning and moderating usability tests, A/B testing, site surveys.

Customization as per client requirement UI scalability, performance issues, bug fixing.

Mock-up Screen Design, Prototyping including CMS template, wireframe, stylesheet, UI integration etc.

Cross browser compatibility for layout and code.

Identified personas and created design navigational workflows, user paths, low fidelity wireframes/ mockups.

Identified challenges and proposed solutions keeping the User experience aspect in mind.

Authored thorough design specifications and business requirement documentation.

Developed web application using HTML, CSS and basic JavaScript & jQuery.

Worked on mobile app paper prototypes and wireframes for IOS, android.

Environment: CSS, Javascript, DHTML, HTML; Packages: Photoshop, Dreamweaver, Visia

Stark Apparels London, UK Jul 2008 – Aug 2010 Flex UI Designer

The company has a complete and systematic merchandising department with experienced merchandisers to cater the need of Stark's global clientele. Stark Apparels has a very strong sourcing capability of both imported and local. It is specialized in producing various styles of readymade garments, basic & fancy woven pants, shorts, jackets, and school wear. Garments products are exported to all over the world.

Responsibilities

Created, optimized new/existing product. Applied user-centered design principles to improve existing product experiences.

Designed Flex component, proof-of-concept on creation of customized flex components, worked extensively on mxml and css files and collaborated with internal teams to optimize product user experience.

Created icons, logos, images for different teams.

Documented UI standards, templates, and CSS tags.

Worked on a team responsible for product vision, strategy, design, and development of a variety of areas of the Stark user experience:

uMain website: Worked on redesign of the Stark website, resulting in a 30% increase in first-time visitor sign-up conversion and a 15% decrease in bounce rate

uUser account area: Worked on redesign of Stark from a basic sites listing to full-fledged account and site management area.

uAll payment/checkout flows: Worked on redesign of payment screens that resulted in 22% increase in completion rate for apparel purchases

Gather and consolidate user input, business needs, and technology needs to develop product roadmaps and requirements.

Define and report on success metrics for each product area and project.

Ensure successful execution of product releases, manage feedback loop (user feedback, analytics, etc.

Educated internal teams about the importance of user experience research and planning.

Developed new web application prototype as per design cycle, including requirement gathering, collaborating with business analyst for new business initiatives and platform enhancements.

Worked in collaboration with other teams/developer for design implementation.

Synthesized qualitative and quantitative data from user research, clickstream, and business analysis to drive demonstrable improvements to design solutions and strategy that satisfy user goals and optimize engagement

Facilitated design discussions with the product team and product stakeholders.

Offered creative solutions to product-related design/usability challenges and expose usability problems.

Evaluated competitive and innovative products and design approaches to identify best practices and encourage innovation

Created detailed page-level wireframes clickable prototype, functional specifications, maintained and optimized existing product, provided UI support in UAT and production environment including bug-fixing in JSP.

Documentation for new site initiatives and information architecture/user experience enhancements. Created and maintained detailed design specifications. Used in house content management system (CMS).

Educated internal teams with design standards and implemented global information architecture standards.

Environment: Adobe Flex, CSS, HTML, JavaScript, JSP, Photoshop, Dreamweaver, Visio

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