Jean Carlo Torres Rivera

Miramar, FL ***** acv9o6@r.postjobfree.com (787) 226 - 9876

Professional Profile

High performing marketer with 10 years of experience in market research, data gathering and analysis and implementation of recommendations and/or improvements. 5 years performing marketing and advertising including budget management and direct contact with advertising agency. Experience on product planning and implementation of the new products, cost structure and value analysis.

Core Competencies

Leadership

Dynamism

Development and delivery of product training

Team Work

Advertiser

Data Analyst

Budget Management

Bilingual (English and Spanish)

Market Research

Marketer

Professional Experience

Advertising & Promotion Coordinator:

Achieved second place in sales for two consecutive years by developing advertising campaigns for the Nissan Brand. Performed contact with the advertising agency for media planning, production of press ads, radio, TV commercials and digital advertising. Implement marketing activities to promote the Nissan Brand. These include: product exhibits and launches, outdoor promotions, brand engagement events. Manage advertising budget.

Marketing & Product Planning Specialist:

Achieved top 5 from the 8th place in one year by performing brand marketing and product planning. Planned new products (research and analysis). Developed and delivered product training and capacitation. Compared competitors’ price and specs. Performed product value analysis and price positioning. Review and propose new incentives.

Telemarketing Supervisor/ Office Manager

Performed different market research in car insurance, Cell phone Service, Car sale, Car customer service. Development of questionnaire and gather data. Supervised telemarketing team members in their daily tasks and progress report.

Market Research & Data Analyst

Performed Market Research in the following industries: Food and Beverage, Health Insurance, Finance and Government. Developed research material and selection criteria based on input from customer, product line and targeted market. Supervised field interviewers. Collected and analyzed data and reported results.

Employment History

2012 – Present: Motorambar Inc. – Cataño, Puerto Rico

2008 – 2012: Sojitz de Puerto Rico Corporation – Cataño, Puerto Rico

2003 – 2006: Research & Research – Guaynabo, Puerto Rico

Key Clients:

Toyota de Puerto Rico

Movistar

DTOP (Department of Transportation)

2002 – 2007: The Marketing Research Office – Toa Baja, Puerto Rico

Key Clients:

Pepsi

Frito Lay

Quaker

Gatorade

American Express

Banco Popular

Triple S (Blue Cross Blue Shield)

Formal Education

Masters of Business Administration in Global Management

University of Phoenix – Guaynabo, Puerto Rico

Courses Included: External and Internal Environment, Global Strategy, Information Management, Managerial Communications and Operations Management among others.

Bachelor of Science in Marketing

Inter-American University – San Juan, Puerto Rico

Courses Included: Marketing Research, Promotion, Marketing Management, Strategic Marketing and International Marketing among others.

Professional Development

Marketing on the Internet and Social Media

Focused on the right use and implementation of marketing on the internet and Social Media (web content, Blog creation, Social Media Management and sharing in all platforms)

Technical Skills

Intermediate to advance level in Microsoft Office Applications Word, Excel and Power Point.

Database Management Course/Access

Photoshop CS5

JATO

SAP (Procurement and Inventory)

Digital Marketing / Social Media Management (Google AdWords, Google Analytics, Facebook, Instagram)

REFERENCES

Bernardo Medina William Mark Winters

President – Kroma Advertising Senior Planner, Digital Nissan Assets - Nissan Motor Co.

787-***-**** 615-***-****

acv9o6@r.postjobfree.com acv9o6@r.postjobfree.com

Andrés Rodriguez

Account Director – Y&R

787-***-****

acv9o6@r.postjobfree.com

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