DANIEL M. TUCKER, CPA

linkedin.com/in/dtuckercpa

*** ***** **** 917-***-****

Englewood, NJ 07631 acuzz1@r.postjobfree.com

SUMMARY

CFO with proven success in advertising, retail, restructured and start-up multi-national organizations. Strengths include partnering with Senior Management on strategic planning, implementation and delivering results with client and joint venture contracts, streamlining financial operations/reporting, implementing new IT systems. Experienced in high-growth markets, as well as extreme cost cutting with no impact on workproduct. Known for building excellent collaborations across the business and working closely with them to build the businesses. Proficient in Microsoft Office, Windows and Oracle. Successfully implemented Dynamics AX, Advantage, Quickbooks and Harris systems.

PROFESSIONAL EXPERIENCE

KiDS Creative/ Box Services/ Photoshoot app, New York, N.Y. 11/ 2014 – Present

(Creative ad agency, post-production company, iPhone app)

CFO/ COO

Created and implemented business plan to bring the Start-up agency to profitability.

Implemented financial reporting and metrics for department head accountability as well as reporting to management.

Favorable contract negotiations with clients, and renegotiation of leases.

Created staff utilization and client profitability reporting, and implemented a culture of cost efficiency.

Restructure organization to better leverage different business units skills while maintaining cost accountability to LOB heads.

Created the business plan and oversaw development, implementation and roll out plans for an iPhone app.

Fund raised for the app, and networked with potential investors for future main company sale.

Prepared annual financials, and oversaw tax preparation / annual CPA audit.

Managed construction, relocation and operational changes to a multi-location environment.

HOGARTH WORLDWIDE, New York, N.Y. 2013 – 11/ 2014

Subsidiary of WPP

(A global company that provides marketing implementation services, including all-channel production and transcreation, to blue-chip international companies.)

CFO

Quadrupled revenues through creation of 6 joint ventures with WPP affiliates, and business plans to set objectives for future profits.

Reduced staff cost structure in multiple business unit restructurings, through reduction of freelance, better utilization of existing staff, and enhanced line manager reporting.

Created a simplified pricing model, and oversaw the rollout of a custom rate card based billing program.

Implement accounting systems using Microsoft Dynamics as well as new processes for to establish base reporting and future efficiencies with scale.

Instituted metric reporting to energize the broader agency to manage the business more profitably, and to better contain budgets.

Instituted weekly sales forecasting process for over 150 clients.

Oversaw the construction and budgeting of additional office and studio spaces that came in under budget.

Oversaw the IT network group during expansion of dark fiber network throughout New York.

Restructured the accounting department, and oversaw ongoing improvements at studio operations.

MICHAEL C. FINA GROUP, New York, N.Y. 2011 – 2013

(Privately-held company whose primary business is international employee recognition, which is comprised of a new points based employee recognition and social media technologies as well as traditional tenure based service awards. MCF also has a retail luxury home and jewelry location in Manhattan as well as real estate holdings.)

Global CFO

Transitioned Company management to the 3rd generation of family leaders.

Created financial plan and professional services remuneration policy for new employee recognition points program, and a launch plan resulting in increased profitability.

Worked with sales team to monitor client profitability, and provided successful methods that drove profit growth on low margin accounts.

Developed metrics with management to indicate both business health and to create a unified mindset on criteria for future investments/ cost containment.

Partnered actively with technology development, and the integration of client facing technologies with financial requirements.

MOTHER LLC, New York, NY 2009 - 2010

(Ad Agency, US office, 2009 Creativity Agency of the Year)

Chief Financial Officer

Took over financial responsibilities from Partners for New York office.

Instituted formal financial statement reporting by line of business, and cost budget reporting at the department level resulting in timely profit reporting and facilitating cost control.

Contracted with new business wins for J&J and Revlon among others. Negotiated intra-company wins for global Anheuser Busch accounts. Created a studio joint venture with TAG.

BARTLE BOGLE HEGARTY, New York, NY 2001 - 2009

(Subsidiary of Publicis Groupe)

Chief Financial Officer

Actively negotiated and monitored all client compensation contracts, and ensured that all client relationships were profitable. Clients included Pepsi, Coke, MillerCoors, Unilever, GMAC, EDS and Levi’s. Participated in the creation of the company strategic plan. Worked with various departments to create business plans for new initiatives.

Streamlined financial processes resulting in accurate real time reporting with the implementation of an Oracle system.

Refinanced corporate debt obligations. Implemented accurate cash management systems.

Created joint ventures with partners in areas that complement core agency expertise.

Achieved corporate cost reductions while either maintaining or increasing service levels to the company.

HACHETTE (HDS) Retail North America, New York, NY 1990 - 2001

(A Division of Lagardere Group, Forbes International 500 company.)

Senior Vice President - Business Development, (1998 – 2001)

CFO & Vice President, (1994 – 1998) Controller, (1990 – 1994)

Supported the growth of an unprofitable $40M revenue company into a profitable North American $200M

industry leader. Led business development through acquisition, joint venture, competitive bidding and

concept development. Restructured $20M of acquisition related debt resulting in a $5M gain.

KPMG, New York, NY 1986 - 1990

Audit Supervisor

EDUCATION AND CERTIFICATION

SUNY Buffalo; B.S. Degree in Business Management; concentrations in Accounting, Finance and Systems.

CPA, State of New York

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