Qi Zhang

*** **** **** ****** ***. **** Chicago, IL 60616* Cell 312-***-****

E-mail: acuzbl@r.postjobfree.com

EDUCATION

Illinois Institute of Technology, Stuart School of Business, Chicago, IL 08/2014 - 05/2016

Master Degree of Marketing, Marketing Analytics, GPA: 3.72/4

Zhejiang Chinese Medical University, Hangzhou, China 09/2008 - 07/2012

Bachelor Degree of Engineering, Food Science and Engineering, GPA: 80.3/100

Honors: Beta Gamma Sigma Society 04/2016

Relevant Coursework: Predictive Analytics, Database Management Systems, Social Media Marketing Analytics, Insights into Next Economy Market, Marketing Research & Engineering, Quantitative Models for Marketing

Certifications: SAS Certified Advanced Programmer for SAS 9, SAS Certified Statistical Business Analyst for SAS 9, R Programming Certified by Johns Hopkins University, Google Analytics Certification, Google AdWords Certification

MARKETING ANALYSIS EXPERIENCE

Popchips Amazon Reviews Analysis Chicago, IL 04/2016

Extracted latest reviews of Popchips datasets from Amazon to do sentimental analysis.

Identified key consumer shopping preferences and reviews of Popchips by using Tableau Word Clouds

Conducted products satisfaction test by using SPSS modeler and Text Mining analytics to improve

Popchips user interface Laundry Detergent Market Analysis Chicago, IL 12/2015

Conducted secondary research to analyze competitive landscape in the Laundry Detergent industry

Implemented Conditional Logit Model and Nested Logit Model in SAS to analyze industry success factors using IRI Data

Applied Conditional Logit Model and Nested Logit Model to identify key trends in consumer behavior including brand loyalty, location preference and pricing position

Premier Health Concepts, deVine Beauty Chicago, IL Assistant Consultant 09/2015 – 12/2015

Identified target market by conducting consumer behavior surveys and extracting data from various online resources

Applied insights from target market research to execute a campaign for the Breast Cancer Week to drive online sales

Provided three strategies in social media, customer service and advertising to increase brand awareness

XtraMedium Communications Group Chicago, IL Project Assistant 02/2015 – 05/2015

Designed a business model to analyze how Urban Property Portal Application can drive economy in distressed areas

Identified KPIs in community development by conducting secondary research and performing data analysis

ADDITIONAL WORK EXPERIENCE

Mars Food Jiaxing, China Lab Analyst 06/2012 – 08/2013

Coordinated with cross-functional departments to maintain daily working environment safety examination

LEADERSHIP ACTIVITIES

Tennis Society Zhejiang Chinese Medical University Department Head 10/2008 - 06/2012

Provided peer training and tutoring, organized matches in the society, attended 16th National College Tennis Championship

SKILLS AND INTERESTS

Computers: SAS, SPSS, SQL, R Programming, Google Analytics, Advanced Excel, Microsoft Office Modeling: Regression, Decision Tree, Neural Networks, Logit Models

Languages: Fluent in Mandarin and English

Interests: Tennis, Travel

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