William J. Ackerman III

Executive Profile

A Vice President of Marketing with nearly three decades of product, marketing, and growth strategy development experience, specializing in the design and implementation of strategic marketing and sales plans, the expansion and optimization of product offerings and programs, and the production and growth of long-term market share. Skill Highlights

Consumer Preferences & Emerging Trends

Product Development & Manufacturing

Competitive Analysis, Positioning, & Pricing

Strategic Marketing & Line Diversification

Merchandising Vehicles & Packaging

Major Account Development & Retention

Revitalizing Stagnant & Declining Sales

Art, Marketing, Sales, Purchasing Dept

Management

Professional Experience

VICE PRESIDENT of KITCHENWARE DIVISION

August 2011 to February 2016

Lifetime Brands Garden City, NY

Demonstrated leadership and support of team projects to manage 1000+ products within division, consistently generated 60% of $590M gross annual revenue. Developed 200 new items in previous year for division, increased sales 30% for everyday, seasonal, and themed promotional programs for national, international, and private label brands. Spearheaded successful 80 item launch for Big Lots, generated $17M retail in 2015. Guided, monitored and grew the standard Farberware line of 70+ products encompassing 90% of Big Lots product within category, generated $20M retail annually. Monitored and expanded the standard Farberware line of 70 products encompassing 40% of Wal-mart product within category, generated $32M retail annually. Developed and oversaw all stages of newest expansions of Farberware brand: Farberware Fresh & Farberware Colourworks Promotions for Big Lots exclusively. Promotions included 18 new products responding to consumer interest in healthy living and color trends, initial orders generated $5M retail. Broadened the Food Network kitchen tool & gadget program for Kohl's, expanded the brand to 70% of Kohl's total product within category, generated $18M retail annually. Implemented successful launch of the Bobby Flay kitchen tool and gadget program for Kohl's, expanded the brand to 20% of Kohls total product within category, generated $15M retail in 24 months. Brought to market the Martha Stewart Professional kitchen tool and gadget program for Macy's, expanded the brand to 75% of Macy's total product within category, generated $6.5M retail in 18 months. Secured favorable product pricing, payment terms, and delivery schedules to meet seasonal and customer deadlines ensuring campaign growth while reducing manufacturing costs 5-7% annually. Cultivated productive communication with retail customers and their customer product teams, brought products and programs to market satisfying quality and saleability expectations. CHIEF of OPERATIONS & SENIOR VICE PRESIDENT of MARKETING March 2009 to August 2011

Patriarch Partners: Acme International & Dana Classic Fragrances Saddle Brook, NJ Oversaw development, relocation, floor plan design, and integration of two diverse consumer product companies while continuing marketing and product development oversight. Managed the daily dual operations of 100+ staff occupying common offices and warehouse, generated

$26M in combined annual sales.

Piloted the eco-conscious women's fragrance line extension Love's Rainforest by Dana from inception to launch, outperformed other Dana products by 28% in first orders. Analyzed global performance of 80 fragrance products and their associated 700 trademarks, selected most viable products and markets, implemented new marketing to expand appeal to younger demographics while retaining existing customer base.

Plainview NY 11803

Cell: 845-***-**** - acuyt3@r.postjobfree.com Relaunched new branding via print, TV, billboard ad campaigns, social media marketing strategies, and large event presence, increased SKU count 34 - 67% with major retailers. Led the creation and launch of the Dana Classic Fragrances website and the expanded Acme website, implemented digital ad and email campaigns.

SENIOR VICE PRESIDENT of MARKETING

January 2000 to January 2009

Acme International Saddle Brook, NJ

VICE PRESIDENT of MARKETING 1995 - 2000

SALES PROMOTION MANAGER 1992 - 1995

Captured the refrigerator magnet market with creative design, increased magnet sales from 10K to 500K in one year, became the top refrigerator magnet seller in the world for 12 consecutive years. Responsible for the creation and lifetime management of 800+ housewares products both branded and private label for everyday and promotional campaigns. Developed and marketed the upper tier market position Cuisinart Brand kitchen tool and gadget programs which utilized the revitalization of consumer preference for copper/rose gold metal accent to launch over 100 items, earned $44M retail over the life of the program. Developed and marketed the Coca-Cola Brand Housewares and Barbecue accessories programs, launched 45-50 items, successfully targeted loyal collectors of brand, earned $20M retail over the program life. Implemented Nickelodeon Sponge Bob Squarepants and Dora The Explorer Branded kitchen tool, gadget and decorative magnet programs, responded to strong consumer demand with 60 first run multi category items, earned $10M retail in first 3 years. Conceived and marketed the mid tier Oster Brand kitchen tool, magnet, and gadget program, launched over 30 items that earned $16M retail in 36 months. Directed theme, design, pre and post construction, stocking, staffing, and sales of trade show booths driving approximately 43% of annual sales.

Maintained regular interaction and open communication with all major customers in North and South American markets, ensured continued loyalty of buyers via responsively designed programs unique to each buyer's preferences and customer demographics.

Led and supported sales executives, teams, and 60 independent sales reps, including Art Department management and oversight of supporting sales materials and product development. Directed package design to appeal to customer trends and preferences while simultaneously minimized production time, materials waste, and shipping costs typically associated. Maximized sales via astute management of pricing, terms, vendors, quality control, and timely delivery. Accountable and responsive to factory social compliance requirements throughout sourcing chain. Education and Training

Technical Skills

Graphic Design: Paper Bleed, Process Colors (CMYK), Screen Colors (RGB), Pantone Matching System, Color Correction, Color Separation, Image Resolution, Typefaces, Image Formats, Crop Marks, Press Check, Paper Sizes/Densities, Mock Ups, Document Proofing

Event Planning & Trade Shows: Logistics, Event Setup, Vendor/Contractor Management, Outreach, Venue Rental /Venue Services Rental, Booth staffing

Software: MS Excel, MS Word, MS PowerPoint, Adobe Photoshop, Crystal Reports, Citrix, SalesForce, SAP, Great Plains

Business Certifications

Zanger Miller Management Training 1999

Professional Presentation Skill Training, SkillPath Seminars 2014 How to Write Million Dollar Copy, SkillPath Seminars 2014 University Studies

William Paterson College - Music Theory

Ramapo College - Music Theory

Private Studies

Acoustic & electric guitar, and vocalist

2nd Dan Tae Kwon Do