SONIA TAYLOR-WATSON

**** ****** ***** *****, **********, GA 30052 Phone: 703-***-****

acuyo2@r.postjobfree.com Portfolio: http://soniart0816.wix.com/sat-designs

Graphic Designer

Professional Graphic Designer with over 16 years of relevant experience. My specialized skills include: print advertisement for paper

products including marketing collateral, letterhead, business cards, and invitations, experience creating design materials for events, and adjusting layouts. I am self-motivated, a strategic thinker, and have teamwork skills for a corporate environment.

Areas of Expertise

Print Advertisement

Logo Design

Graphic Design

Marketing Collateral

Work Ethic

Attention to detail

Non-profit graphic design

Art Direction

Print Production

Client Services

Time Management Skills

Self-motivated

Professional Experience

Lonza Inc - Alpharetta, GA, April 2016 to Present

Graphic Designer/ Marketing Specialist

• Design of marketing collateral

• Advertising coordination of Pro Dealer (such as, Walmart, Costco, HomeDepot, etc.)

• Work with legal to get approval on product label claims and marketing

• Support Mass and Pro Dealer channel needs

American Apparel and Footwear association, Rosslyn, VA –April 2014 - May 2015

Non-Profit Organization

Communications and Marketing Coordinator

•Assist in tracking association’s media relations activities, enhancing coverage through increased media contacts, drafting news releases and media alerts

•Manage the association’s social media strategy

•Powerpoint presentations for industry events

•Produce and distribute the weekly “AAFA Newsbreaker” newsletter

•Assist in supporting the Sr. Vice President of Membership Development with membership marketing efforts

•Assist in supporting the Industry Relations department with planning and implementing a marketing strategy for the annual

executive summit, in addition to marketing of events throughout the year as needed

•Assist in supporting the Government Relations (GR) department with development of collateral materials to increase awareness of GR department activities and membership understanding of industry-related legislation and regulations

•Develop and maintain the association website: www.wewear.org

•Assist in developing, maintaining, copywriting skills appropriate collateral webpages with appropriate AAFA staff

•Attending association and industry events on an as-needed basis

NewmArk Grubb Knight Frank, Washington, DC – June 2013 - March 2014

Commercial Real Estate Company

Senior Marketing Coordinator

•Develops familiarity with clients and programs.

•Participates in team meetings, understands team’s objectives and anticipates needs. Works with the team to create marketing solutions.

•Assist with developing marketing collateral (presentations, brochures, direct mail and email releases, newsletters, etc).

Coordinates the execution of proposal materials, including but not limited to organizing, collating, binding, etc.

•Works with marketing team to develop new ideas for powerpoint presentations to market clients. Works with brokers to

develop client-oriented interpretations and graphics of market trends and other sales aids as needed.

•Produces informational fact sheets, marketing packages, etc. Coordinates mail-outs and fax-outs of information.

•Create marketing files and compliance documentation. Maintain informational marketing databases. Prepare owner reports,

activity reports.

•Design and coordinate product of marketing materials distributed in promotional an d RFP responses.

•Attending association and industry events on an as-needed basis

PBS, Arlington, VA. – May 2012 - January 2013

Public Broadcasting System

Print and Online Producer/Graphic designer

•To establish and maintain schedules for design and production of print, online and other marketing materials related to institutional objectives.

•To maintain and update the production database and lead weekly production meetings.

•To provide support to the associate creative director and Sr. Manager Production for the production and trafficking of materials for PBS general audience and PBS KIDS advertising campaigns

STEVE MADDEN, INC., Washington, DC – August 2010 - January 2012

Shoe retail organization with worldwide locations

Store Manager

•Managed a store with $1.5 Million in revenue.

•Managed the day to day operations of the store, including: Payroll, maintenance issues, employee productivity,

and customer service issues.

•Achieved a 10% gain in store numbers.

•Staffed the store accordingly to fit the needs of the business.

H&M, Washington, DC – October 2009 - May 2010

Retail clothing organization with worldwide locations

Department Manager

•Built high performance sales team.

•Managed all sales activities.

•Delivered on key store metrics.

VICTORIA’S SECRET Washington, DC – April 2006 - June 2009

Retail clothing organization with worldwide locations

Store Manager/Brand Manager

•Built high performance sales team.

•Build the brand of pink and beauty in 18.8 million dollar store.

•Managed all sales activities.

•Delivered on key store metrics.

AMERICAN EAGLE, Rockville, Maryland – March 2006 - March 2007

Retail clothing organization with worldwide locations

Store Manager

•Built high performance sales team.

•Managed all sales activities.

•Delivered on key store metrics.

FINE ARTS & ENGRAVING, Alexandria, VA – May 2005 - May 2006

Engraving and Graphic Design Company

Store Representative

•Created paper products orders for special events.

•Designed print press items to include invitations, Business Cards, flyers, and letterhead.

•Law firm clients.

REPUBLICAN NATIONAL COMMITTEE, Washington, DC – March 2003 - May 2005

National Political Organization

Graphic Designer

•Designed print press items to include invitations and business cards.

•Letterhead for special events of the republican party.

FREELANCE WORK, Washington, DC Area June 2009 - Present

Graphic Designer

•Provided Logo designs

•Brochure designs

•Other branding items to support the clients image

EDUCATION

CORCORAN COLLEGE OF ART AND DESIGN (GEORGE WASHINGTON UNIVERSITY)

Bachelors of Fine Arts, May 1997

COMPUTER SKILLS

Microsoft Office Suite (Word, PowerPoint, Excel, Access, Visio, Outlook), Quark Express, and Adobe CS6.0 (Flash, Dreamweaver, InDesign, Photoshop, and Illustrator) and FinalCutPro

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