Shannel Hawkins

acuxjp@r.postjobfree.com 209-***-****

shannelhawkins.com LinkedIn: https://www.linkedin.com/in/shannelhawkins

» Education

University of the Pacific, Stockton, CA May 2015

Bachelors of Science Business Administration, Marketing, and Entrepreneurship

» Skills and Highlights

Management, Teamwork, Leadership, Budget, Contracts, Excellent Customer Service, Cultural Competence, Marketing Plan, Mentor, Network, Presentations, Programming, Scheduling, Speaking, MS Word, MS Outlook, MS Excel, MS Power Point, Drupal, Photography, Basic HTML, Hootsuite, Innovative Thinking, Social Media, Communications, Mail Chimp

» Work Experience

SFO International Airport - San Francisco, CA

Social Media Coordinator/ Web Content Manager, June 2015-Present

Manage SFO social media including Facebook, Instagram, Twitter, Youtube, Snapchat, Pinterest, Google+, LinkedIn and websites, SFOconnect.com and flysfo.com

Create a social media plan to guide the 1.5 million travelers for smooth, safe, and entertaining travels during Super Bowl 50

Gather analytics on social media engagement, and for campaign summery reports for airlines

Create and review content via content calendar planner, respond to followers posts in real time, inform community about airport news

Create campaigns, sweepstakes, and contests for airline partnerships via social media (ShortStack experience), increasing participation from 700 entrants to 3,700 entrants per campaign

Photograph and edit photos of events, special guests, and aircraft for web content, social media purposes, and print material

Increased Instagram followers by over 100%(3,500 to 7,800 followers), Facebook likes by 35% (40,000 likes), Twitter engagement by 80%

ASuop Arts and Entertainment University of the Pacific - Stockton, CA

Commissioner/Event Planner (Full Time), April 2012-May 2015

Execute a marketing plan to communicate to students through social media, class presentations, campus contests, and direct student engagements to promote student events

Produces campus wide concerts, shows, and other entertainment for students to build an active student life for University's community to enjoy and gain lifetime opportunities

Research talent and upcoming artist to predict who would be the best for a future show, and review artists or performers contracts and negotiate riders

Determine sales plan and budget by allocating money for each line item and creating ticket prices to meet revenue goals

Organized Macklemore and Ryan Lewis concert (includes booking venues, marketing, production, etc.) Selling out 2,800 tickets in two and a half weeks

Served as Commissioner during 2014 Music and Ideas Festival RECESS on campus hosting a career fair, an one on one panel with entrepreneurs, and a pitch competition

MGM Resorts International - Las Vegas, NV

Paid Diversity and Inclusion Intern, May 2014-August 2014

Assisted with creating a company marketing plan for Employee Network Groups to increase attendance and inform employees about benefits of joining

Shadowed managers, executives, and employees to understand international company functions

Contributed to planning the internal awards event by coordinating placement of over 2,000 guests

Prepared presentations for each property, to inform employees about corporate social responsibility

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