Shirley DeLung

**** ********** *****

Murfreesboro, (Nashville) Tennessee 37128

Email: acuwdw@r.postjobfree.com

615-***-****(cell)

CAREER PROFILE AND SELECTED HIGHLIGHTS

Over 25 years experience in the medical field in the areas of Education, Liaison, Training, Marketing, and Sales, Management, Field Reimbursement.

Ability to successfully coordinate activities of the diverse cross sections of medical and scientific communities, augment marketing department, R&D, Clinical Research, and Medical Education.

Proven experience in positions requiring superior interpersonal and verbal/written communication skills integrated with Medical and Scientific knowledge.

Unique ability to combine strong presentation skills with medical, scientific, and clinical experience and successfully exceed desired goals and objectives.

Areas of influence include Cancer: Oncology, Hematology, Rheumatology, Dermatology, Rare Disease, Women’s Health, Immunology, Molecular Diagnostics, C-Suite, Reimbursement, Access, Buy & Bill

East Tennessee State University, Johnson City, TN

Bachelors of Science, Major, Mass Communications Minor, Business

Strand Lifesciences

Regional Sales Manager-Genomics/Oncology(Solid Tumor) 10/15-Present

Diagnostic sales into Oncology, and Pathology Groups. Sales of NexGen Sequencing, Account Management, reimbursement, clinical education. Taylor cancer treatment to individual patients using genomic profiling solutions. Responsible for growing revenue, servicing, and increased adoption of StrandAdvantage.

Client closed operations in US. Dissolved entire team.

Spectrum Pharmaceuticals 1/13-5/15

Oncology Account Manager

Sales, account management, reimbursement to TN, KY, AL Oncologists, Hematologists, Derms, Academic and Community Hospitals and clinics Targeted therapy to a rare disease market. Provide clinical presentations and patient selection, as well as in-service and buy and bill assistance.

Territory Reorg

Bristol- Myers Squibb 8/11-1/13

Chronic Leukemia Specialist/Oncology

Senior Territory Business Manager

Conducts formal and informal presentations and convey complex scientific ideas fluently to customers. In addition, provides scientifically sound, constructive feedback on speaker presentations made on behalf of BMS. Demonstrates deep therapeutic, product and rare disease expertise based on thorough understanding ofrigorous scientific principles and data, including mechanism of action, indications, efficacy, safety, etc.

Additionally includes territory managment and sales activities.

Territory Reorg

Eisai Pharmaceuticals

Oncology/Dermatology Account Manager –Ontak, Targretin 11/05-4/11

Sales to Institutional and Specialty markets in TN, ARK and MS( OH,IN,KY, TN,WV)

Manage territory infusion process, patient management, follow up

In-service oncology professionals, communicate scientific data

Patient reimbursement specialist, territory management, Buy & Bill

Oncology and Dermatology focus (, Cutaneous T-Cell Lymphoma )

Nightingale Award of Excellence (President’s Club)

Consistent Top Ranked Specialist

Multiple Pinnacle Team Award Winner

Company sold off products/dissolved team

ProED Communications

Director New Business Development Manager 7/04 - 4/05

Prospect new business opportunities for ProED,

Directing regulatory, medical education and publication events

Account Director/Manager-Medical Education-(Ophthalmology)-Lucentis

Manage medical communications for Genentech for the treatment of Macular

Degeneration (Cme & Non-Cme Programs)

Manage a team of 6 people with a budget of 1.4 Million

Develop KOL’s for Pre Launch activities-Retinal Specialist

Strong focus on generating new business

Responsible for hiring, recruitment, training and management of team members

Abbott Immunology

Medical Liaison-Biologics-Rheumatology –Humira 4/02 – 12/03

Extensive experience in pre and post product launch training activities with Key Opinion Leaders, Marketing, District Sales Managers, and Field Sales.

Exceptional ability to effectively communicate across all lines of the scientific and medical communities.

Partner with District Managers in developing future training programs for Sales Teams.

Successfully coordinate and oversee the process from Clinical Study review & supervision to effectively training and educating sales force and field physicians to communicate company goals and objectives.

Cultivated strong relationships with investigators and thought leaders from both the academic & clinical communities to develop appropriate educational materials.

Leveraged relationships with thought leaders in the community to facilitate education of other medical professionals, and increase product visibility within the medical field.

Advanced product objectives by coordinating education between the sales, product, and medical and clinical teams.

Developed and implemented resources and tools to facilitate the identification of advocates.

Centocor, Inc-Remicade 3/00 – 3/02

Regional Marketing Manager-Biologics

Ability to develop and implement marketing strategies with product messages based on corporate goals and clinical specialty involved.

Thorough knowledge of both the medical and financial aspects of marketing and medical education within the medical industry.

Success was dependent upon ability to communicate effectively the unique and beneficial features of products available, verbally present complicated scientific data, and to combine this with company objectives.

Ability to effectively manage many levels of clients and develop working relationships in hospitals, medical centers, managed care entities as well as key physicians and scientists.

Created specific medical education and marketing tools and trained field staff to deliver the message effectively to target sources.

Immunology Sales Specialist-Biologics (Rheumatology) – Centocor/Remicade

Advanced and maintained a diverse client base consisting of Specialty physicians, Internal Medicine, and Vanderbilt Teaching Hospitals. Developed VUMC into leading infusion center.

Strong business development and Medical Education skills.

Ability to immediately establish strong rapport and support from physicians and thought leaders in the community.

Knowledge of the diagnostic process, disease state, clinical laboratory and diagnostic testing was essential.

Ability to coordinate efforts of various professionals and clinical institutions allowed for overwhelming success.

Created and generated new business opportunities through development of product objectives, marketing strategies, access, reimbursement, buy and bill, and unique customer relationships.

AstraZeneca

Senior Oncology Sales Specialist-Tamoxifen,Arimidex(Women’s Health) 11/98 –3/00

Responsible for introduction to market of newly FDA approved oncology products.

Marketed product to Specialty physicians, Internal Medicine, General Surgeons, and area Hospitals.

Developed physician advocates to deliver presentations to medical colleagues at regional and national medical meetings.

Implement and manage projects, budgets, and key accounts.

Support, communicate, and implement basic and clinical research through product education.

Pharmacia/Upjohn/Diabetes

Pharmaceutical Sales Rep.(Endo, Psych, Peds, Women’s Health, IM)

Glyn Pres, Xanax, Halcion, Depo-Provera, Cleocin Vaginal, Provera, Luvox, Ansaid,

Detrol 4/90 – 11/98

Successfully devised marketing programs designed to enhance sales

Designated to train new representatives/mentor with sales techniques

Create new approaches within managed care to market pharmaceuticals

Averaged continued sales in excess of goals through out career

Sales Academy 1993, 1994 (President’s Club)

Whittle Communications

Marketing Coordinator 3/88 – 2/90

Overall coordination single sponsor business publication: to include budget, client relations, accounts receivable, and marketing.

Maintained marketing and development budgets for two developments and one on-going property.

CBL & Associates

Marketing Director 1/84 - 2/88

Reported to the VP of Marketing with full accountability for marketing of a 580,000 square foot shopping mall.

Responsible for $100,000 budget to include collections, preparation and monitoring.

Managed the activities of all marketing and sales events. Developed marketing campaigns and placed media buys

Hire, train part-time/temporary employees

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