Vice President of Implementation/Operation/Franchise Support

Operational Streamlining Cost Reduction Process Improvement E-Learning Implementation

Program Establishment and Startup Business-to-Business Management Personnel Development and Training

Qualifications Profile

Seasoned, solutions-focused, and dedicated executive; with extensive experience in business startup and consultation; organizational

management and development; strategic planning and implementation; and successful company turnaround within the real estate and

franchising industries.

Adept at forming new workforce, identifying process efficiency tactics, and supporting partnerships. Effective at generating sound

decisions and vision for complex models along with implementing effective solutions to drive growth. Armed with exceptional financial

acumen, with expertise in achieving financial, operational, and technical goals. Expert at resolving problems within fast-paced and

challenging environments.

Professional Experience

Realogy Holdings Corp., Madison, NJ

Vice President of Zap Deployment - Dec 2014–Present

Assume full responsibility in creating and overseeing the implementation strategy for software rollout to more than 50,000

geographically dispersed end users across four unique brands through a common deployment model

Spearhead the development of effective training and support strategies in preparation for various internal teams for the effective

oversight of the implementation

Ensure accuracy in identifying implementation tools to track rollout and reporting strategies, which include customization of internal

systems and establishment of strategic relationships with third-party business partners

Create and employ live and virtual training solutions for the Implementation Team and end users

Vice President of Implementation and Product Deployment - Jul 2013–Present

Vice President of Operations (Century 21) - Dec 2007–Oct 2010

Vice President of Franchise Sales Administration - May 2007-Dec 2007

Director/VP of Deployment - Jul 2002–May 2007

Director of Learning - Jul 1998–Jul 2002

Staff Accountant/Accounts Payable - Jan 1993–Jul 1998

Develop a strategy, which consists of training as well as process management and deployment of new website and CRM software to 1,500

locations and 85,000 users nationwide in a span of 18 months

Direct the deployment and training process, which includes tracking of staffing requirements, outsourcing of models, handling of

budget, and tracking and reporting of process for oversight and maintenance across six business units

Function as a senior program and product leader, with responsibilities of creating vision for initial national launches of programs

and products across six real estate brands that provide service to 13,400 offices and 250,000 agents worldwide

Directed the initial deployment approach, multi-departmental team establishment, formal communication, and marketing plan development

and reporting strategies to guarantee outstanding experience for end users during and after the implementation

Keenly supervised and managed the National Franchisees Support Team in support of more than 2,000 real estate franchisees

Facilitated the national training of employees during the real estate market downturn

Career Highlights:

Established strategy for the launch of Real Estate Transaction Management Solution, from inception to completion

Formed deployment and learning teams, which involved multi-layered implementation strategy to guarantee the receipt of exceptional

support and training of all geographically dispersed users for a highly complex implementation

Oversaw the initial setup of onboarding and training strategies for the deployment of leads management software to 20,000 users in 12

months

Streamlined the process of obtaining consumer transaction by providing software insight into real estate consumer buyer behavior

Obtained 20% of the company’s employee bonus by leading the attainment of goals, thus achieving the Employee of the Year award

Deployed anew learning delivery model from 100% in-house to partial outsourcing, thus saving more than $250K without impact to program

efficiency

Served as the pioneer in setting up and developing a highly successful Implementation Team, responsible for deployment of a Lead

Distribution Technology solution to more than 100,000 users; resulting to the generation of more than $1.5M in new annual company

revenue with a 96% renewal rate as well as over 60% current system member users as of 2004

Spearheaded theadoption of an E-Learning outsource strategy which guided a multimillion-dollar department from 100% live, onsite

training program to 100% online through blended learning solution, thus saving $250K in bottom line cost savings

Played an integral role in establishing and managing inaugural deployment model to surpassa 6-month goal of 300 companies and 15,000

users by 30% while complying with the established budget

Regularly communicated the business group feedback as well as competitive analysis to the Development Team by formalizing processes

which led to a perpetually competitive product with high user satisfaction

Played an integral role in enhancing the existing process and refining staffing assignment in favor of outsourcing models, thus

achieving $250K in bottom-line savings without change to the effectiveness and satisfaction of franchisees

Zoup! Fresh Soup Company, Easton, PA (Forward Momentum, Inc.)

Co-owner - Nov 2009–Present

Exemplify exceptional entrepreneurial skills in establishing a new market for existing franchise

Render oversight to the entire organizational operations, which include account reconciliation, payroll processing, staff management,

and financial analysis including sales forecasting, cost of goods sold (COGS), as well as inventory and budget

Career Highlights:

Earned selection as one of the first five members of the franchise’s National Advisory Council

Received commendation as the Rookie of the Year in 2011 for exhibiting outstanding store performance for Fast Casual Restaurant

startup, which involved staff hiring, operational and financial management, as well as new market growth

Successfully obtained the Rookie Franchise Owners of the Year Award in 2010 and 2011 for exemplifying outstanding work performance

Rita's Italian Ice, Bensalem, PA

Business Consulting - Mar 2012–Jul 2013

Displayed expertise in providing expert consultation to franchisees in Pennsylvania, Tennessee, and New Jersey markets; which included

establishment of detailed business and financial plans as well as development of specific local store marketing (LSM) marketing action

plans to enable sales growth within and outside the stores

Directed various projects, including the update and formulation of profit and loss as well as labor tracking and production management

tools

Completed the migration of static Excel-based multi-layered business plan to an Intranet environment

Offered exceptional full project management opening support to new franchisees as well as operational readiness and onsite support

Career Highlight:

Spearheaded two of the three openings of the first-ever Rita’s expansion into the California market

Assumed full responsibility for the development, UAT and implementation of an excel business planning software tool into a fully

integrated online software program to provide optimized and real time benchmarking sales and expense data to over 550 Franchisees

Education

Double Master of Business Administration in Management and Information Systems GPA: 3.8 - 2006

Montclair State University, Montclair, NJ

Bachelor of Science in Accounting - 1995

Centenary College, Hackettstown, NJ

Professional Development

Century 21 National Broker Communication Congress Chair - 2008

Ritz Carlton Legendary Service Program - 2008

Mentor for New Management Program Graduates - 2007

Six Sigma - 2004

Project Management Professional - 2003

Professional Affiliations

Project Management Institute - 2003–2006

American Society of Training and Development - 2001–2002

Activities

Panelist - Women’s History Month (2008)

Member - Nazareth Area Chamber of Commerce

Technical Acumen

Microsoft Office Suite Customer Relationship Management (CRM)/ Software as a Service (SaaS)

SEO and SEM Strategies Transaction Management Ticketing Management (JIRA) Microsoft SharePoint

Learning Management Systems (SumTotal/Skillsoft/Oracle) Virtual Classroom Tools (Centra, WebEx)

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