THOMAS ENG

*** *. *** ******, ***. # *** 215-***-****

Philadelphia, PA 19107 acuucn@r.postjobfree.com

SUMMARY

Accomplished senior-level Marketing Executive with substantial expertise in delivering marketing and communications strategies that support business goals and objectives. Solid background in all aspects of marketing, communications, advertising, and corporate branding strategies. Successful in diverse industries including banking and education services across international markets, health care, and media. Strong leader and communicator with a proven track record of working across organizational lines to deliver marketing excellence

Areas of Expertise:

Strategic Marketing Planning

Market Segmentation / Direct Marketing

Marketing & Communications Strategies

Agency Negotiation & Management

Mass Media & Advertising

Multi-million Dollar Budget Management

Understanding of International Markets

Team Builder, Cross-Functional Partner

Website Development & Analytics

Fluency in Conversational Chinese

PROFESSIONAL EXPERIENCE

CITIGROUP, New Castle, DE / New York, NY 2011–2016

Vice President, Marketing & Communications – Responsible for delivering marketing & communications strategies that promote the organization to external and internal clients across international markets. Responsibilities included creation of comprehensive, global plans to effectively communicate the Institutional Clients Group–Client Experience organization’s targeted goals

Executed major global channels (including sales toolkit, creation of new websites, annual international events, newsletters, standardized templates, client presentations, and interactive reporting tools) to achieve the greatest impact. Increased membership by 30% for social media participation

Managed the communication roadmaps and standardizing key channels to ensure a consistent structure and messaging throughout all regions. Acted as the Brand Ambassador for the organization

Scripted communications to bring awareness to the latest Client Experience updates and changes that would affect key constituents and partners across the globe

Vice President, Content & Communications – Responsible for implementing the content and communications strategy for Citi’s Lending Product portfolio. Responsibilities included management of all internal and external communications for the Consumer and Small Business lending products

Promoted to Vice President, Marketing & Communications position above

Created a brand new intranet website (One-Stop Consumer Credit) to familiarize and update internal clients about the lending product lines

Led content management efforts for the Citibank.com website, online and offline advertising campaigns, and collateral materials for sales support

Became Subject Matter Expert (SME) for the organization and scripted internal communications on a weekly basis to inform critical stakeholders regarding recent product changes or features

Formulated a decision tree process flow that addressed communication touch points for clients applying online for a Personal Loan

ELSEVIER PUBLISHING, Philadelphia, PA 2010–2011

Strategic Marketing Manager – Responsible for strategic planning and execution of all marketing programs to promote Elsevier’s premier medical journal titles. Responsibilities included campaign management of all online and offline programs for Elsevier’s Global Market Research division

Developed strategic marketing plans to increase individual and institutional subscriptions to Elsevier’s premier medical journal titles

Leveraged an integrated mix of marketing tactics (online, print, direct mail, social media, exhibits) to generate awareness and increase subscriptions

Implemented partnership programs with journal societies to expand the customer base

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EDUCATIONAL TESTING SERVICE (ETS), Princeton, NJ 2006-2009

Strategic Brand Marketing Manager - Responsible for creating marketing strategies to promote the company’s two global brands (TOEFL and TOEIC). Responsibilities included the effective launches of integrated advertising campaigns, collateral materials development and management of a global advertising budget

Increased revenues for a key TOEFL product from half-million to an expected revenue stream of

$7 million over three years; earned company Financial Achievement Award

Developed strategic, global communications strategy to “welcome, educate and inform” the international reseller network at each critical touch point to enhance sales and revenue efforts

Spearheaded a redesign of “SharePoint” site to maintain all branding standards

Successfully managed and balanced a global marketing budget of over $12 million

WELLPOINT HOLDINGS, New York, NY 2004–2006

Acquisition Marketing Manager - Responsible for developing marketing plans to increase and retain customer enrollment in the company’s Medicare plans. Responsibilities included advertising campaign management, collateral materials production and the balance of a multi-million dollar advertising budget

Authored annual marketing strategic plans to improve enrollment and disenrollment goals

Created the “$0 plan premium” campaign that has been copied by NY market competitors

Managed all acquisition and retention marketing initiatives (advertising, online, direct mail and member communications) from conception to execution that outperformed yearly enrollment goals

SCHOOL DISTRICTS OF BUCKS, CAMDEN AND PHILA. COUNTIES 2002–2004

Short-Term Teacher

Acted as a substitute teacher for various public schools within the Greater Philadelphia Area

COMCAST, Philadelphia, PA 2000–2001

Brand Communications Manager - Responsible for launching the company’s corporate brand identity to all Comcast’s internal and external constituents. Responsibilities included the development of mass media campaigns to generate new revenues for the company’s cable, internet and telephone product portfolios

Championed both corporate and individual brand strategies across all product lines

Managed the conception and execution of mass media campaigns (TV, radio, print, direct mail) to increase customer membership

Served as Corporate Brand Ambassador to ensure all communications reflected the corporate brand identity (consistent look, feel, tone, voice, positioning, messaging, etc.)

Conducted successful “road shows” introducing the new corporate brand and spearheaded content development of the “Corporate Brand Identity Center” website

HORIZON BLUE CROSS & BLUE SHIELD, Philadelphia, PA 1998–2000

Marketing Communications Manager - Responsible for the campaign launch introducing the company’s new corporate name change. Responsibilities included the maintenance of the new corporate brand identity throughout all subsequent marketing channels while managing a multi-million dollar budget

Achieved established metrics by delivering integrated mass media campaign (TV, radio, print, direct mail, outdoor, email) announcing the new corporate name, “Horizon”

Directed massive marketing communications initiative to change all external and internal touch points to reflect the new corporate brand guidelines and standards (look, feel, positioning, messaging, etc.)

Successfully managed and balanced a multi-million dollar budget; member of the Senior Management team

ADDITIONAL EXPERIENCES: available

EDUCATION: Bachelor of Science, Marketing, Drexel University, Philadelphia, PA

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