ERIC RISCH

Phoenixville, PA *****

acutby@r.postjobfree.com

610-***-****

http://www.linkedin.com/in/ericrisch

MARKETING COMMUNICATIONS PROFESSIONAL

Veteran marketing communications professional experienced in driving strategic growth, facilitating change management, branding, crisis communications, employee engagement and content development.

PROFESSIONAL EXPERIENCE

SEVERN TRENT SERVICES, Colmar, PA (2003 – 2014)

Corporate Communications Director (2011 – 2014)

Guided company through an organizational rebranding, directed executive team succession plans and implemented communications strategies around ongoing corporate restructuring.

Drove corporate strategies by devising and delivering internal and external communications programs

Demonstrated effectiveness of communications programs by managing / measuring program activity through key performance indicators

Increased employee engagement and opened lines of communication between management and employees by counseling leadership teams on strategic communication tactics

Ensured corporate reputation and alignment of global product / services portfolios through direct brand governance

Maintained corporate integrity and brand reputation through proactive media interactions

Facilitated stakeholder engagement by narrating financial reporting, aligned with strategy, for corporate parent

Improved efficiency of Support Services Team by centralizing work streams via documented processes

Decreased response time to customer inquiries through utilization of social media channels

Marketing Manager (2003 – 2011)

Supported multiple Business Unit (BU) sales objectives by developing integrated marketing plans

Penetrated new markets for existing products / services through research, development and creation of strategies

Reduced marketing budgets by integrating corporate strategies and cost control through management of external agencies and vendors

Represented corporate interests and promoted industry standards through multiple trade groups and associations

Provided turnkey solutions for national trade shows, including defining events and measuring return on investment (ROI)

ADVISORY PUBLICATIONS, Conshohocken, PA (2003)

Marketing Manager

Developed and implemented subscriber efforts for six medical-practice publications

Crafted copy for multiple media platforms

Directed subscriber renewal process via multi-phased direct marketing campaigns

CROFT, DROZD & COMPANY, P.C., Exton, PA (1999-2002)

Director of Marketing

Wrote, edited, designed, produced and distributed marketing collateral materials

Defined and executed client outreach and direct response strategies

Extended marketing efforts that promoted strategic business partners, managed peer-to-peer knowledge network and developed quantifiable personal marketing training programs

EDUCATION

MA, English, Millersville University, Millersville, PA

BA, English, Shippensburg University, Shippensburg, PA

TECHNICAL SKILLS

Microsoft Office 365

Adobe Creative Suite

WordPress

ReachMail (HTML platform)

BrightEdge (SEO platform)

Google Analytics Google Webmaster Google AdSense

Twitter Facebook LinkedIn Instagram Pinterest Tmblr

TweetDeck HootSuite Yammer SurveyMonkey

Workday

PERSONAL

Freelance Music Journalist – PopMatters.com (2014-Present)

Chairperson of Water Partnership Council Communications Task Force (2006-2008)

Baxter Research Center Advertising Excellence Copy Award Winner (WaterWorld, January 2005)

Produced Playwright – City Theater Company, Wilmington, Delaware (1999)

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