Michael Fischer

*** ******* ******

Denver, CO. *0220

720-***-****

acus9m@r.postjobfree.com

Twitter: mfish1 Facebook: Michael Fischer Linkedin: mfish425

OBJECTIVE

As a digital and broadcast executive, I am looking to join a company that is interested in a Sales, Marketing or Business Development capacity. My working expertise is in software sales, content development, social, mobile, UX, business development and loyalty.

SKILLS & ABILITIES

Integrated advertising, branding and identity, market research, analytics, business development, software sales, social media, UX, product design and management.

Establishing and building long term business relationships that drive increased client awareness and revenue.

Past successful client integrated marketing campaigns include American Airlines, Fun Jet, Apple Vacations, Warner Brothers Telepix, The Tribune Company, Clear Channel Entertainment, CW Network plus major record labels.

EXPERIENCE

DIRECTOR BUSINESS DEVELOPMENT RAIN ENTERPRISES

June 2015 To Present

Responsible for retaining clients and generating new revenue streams for this digital online publication as well as selling sponsorships to their learning conferences in the U.S and Europe. Manage $400K in existing accounts including Spotify For Brands, Triton Digital, Radionomy, Adswizz, Pandora and other high profile digital media companies.

SVP/MUSIC AND CONTENT CLIP INTERACTIVE

March 2013 To January 1, 2015

Clip is a interactive mobile advertising startup with located in Boulder Colorado. Using “ACR” or Audio Content Recognition, Clip’s mobile platform allows our clients to instantly connect to any brand by holding their smartphone up to a radio or television and convert the audio into a rich media message.

This role is defining best practices for growing the user base, working with major content suppliers to create integrated mobile marketing campaigns that drive brand awareness, big data and future sales.

Current partners include major record labels including Sony, Universal and Warner Brothers and working with the C-Suite to define integrated mobile artist campaigns and strategies.

Successful artist campaigns include: Miranda Lambert, Christiana Perri, Jason Mraz, Paul McCartney, Paramore, Imagine Dragons, Blake Shelton, Eric Clapton, 5 Seconds of Summer, Bastille and others.

SVP / ENGAGEMENT TRITON DIGITAL MEDIA

MAY 2011 TO MARCH 2013

This position was overseeing a white label, brand loyalty program that served over 800+ clients in television, radio and print.

Specialties include creating viral, online contests that interface with Social and Mobile to grow client site Uniques. Current successes included driving the generation of over 170K Uniques in a single 4 week promotion. Created a research platform and administers panel surveys to determine emerging media trends. The results we’re published by the NAB.

Working with some of the biggest media companies throughout the U.S, Mexico and Canada, this position involved training of best practices, R&D of new strategies and tactics to drive participation and increase revenue.

Clients included: Warner Brothers Telepix, Sacramento Bee, Tribune Broadcasting, Clear Channel Media and Entertainment and other major radio, television and newspaper companies. Promoted up from Vice President/Interactive Solutions.

VICE PRESIDENT / INTERACTIVE SOLUTIONS TRITON DIGITAL MEDIA

OCTOBER 2008 TO MAY 2011

Responsible for the sales and marketing of Triton's Digital assets and platforms to media companies, brands and advertising agencies. Specialties include brand loyalty programs, streaming, in-stream ad measurement, website design/CMS, social media, texting, video and mobile solutions.

Advised clients on establishing and maintaining digital sales and marketing strategies.

Negotiated contracts for media services with major and medium media companies including terms, pricing and services.

Consistently exceeded sales goals for 9 consecutive quarters by up selling additional services and creating new market verticals.

Maintained a list top media companies and generated 600K+ in annual sales revenue.

Designed and delivered executive presentations.

Promoted up to this position from a Director of Interactive Solutions.

BRAND MANAGER LINCOLN FINANCIAL MEDIA (RADIO)

NOVEMBER 2002 TO MARCH 2008

Responsible for the design and implementation of various marketing and sales strategies that increased consumer awareness and annual profits.

Created compelling, interactive, multi-platform campaigns for major entertainment and retail clients.

Successful sponsorship campaigns included: Sony/BMG, The CW Network, Apple Vacations, Fun Jet as well as other record labels.

Defined all external marketing including the artistic direction and copy of TV, Direct Mail, Internet and Community campaigns.

Critical skills included HR, business and technical savvy, ability to effectively deliver high level executive presentations and new business development.

VP / CONTENT AND PROGRAMMING FULL AUDIO (NEW YORK/CHICAGO)

NOVEMBER 2002 TO MARCH 2008

A team leader responsible for the creation and development of a legal, online subscription digital music service.

Hired and managed an editorial staff that was responsible for building online merchandising campaigns.

Worked with both product management and technical teams to develop a content management system.

Identified Independent record labels and other content providers.

BRAND MANAGER CBS RADIO (DALLAS)

OCTOBER 1996 TO JANUARY 2000

During this time I was charged with defining station programming, sales and web strategies. Other responsibilities included the oversight of all market research efforts including direct mail, television and telemarketing.

Produced CRM campaigns resulting in high retention margins as well as direct mail projects that yielded over 8% returns.

Successful sponsorship branding campaigns executed during this time for American Airlines, major record labels including SONY and Warner Brothers as well as major music festivals for the Cities of Dallas and Irving.

BRAND MANAGER SW NETWORK (NEW YORK)

JANUARY 1995 TO OCTOBER 1996

A joint venture between Sony Software and Time Warner, this network specialized in the national syndication of entertainment content.

Successful accomplishments included developing, launching and programming of a 24 hour satellite music format and nationally syndicated radio show as well as co-branded websites.

Other responsibilities included developing sales collateral, executive presentations and the solicitation and closing of new network affiliates to expand the brand

BRAND MANAGER WNUA RADIO (CHICAGO)

NOVEMBER 1986 TO OCTOBER 1996

Responsible for creating content for this high profile, award winning broadcast property.

Accomplishments included creating a successful business model for a new radio format that was later adopted nationally, creating a long term consumer database and direct marketing tactics.

Other responsibilities included the development and management of outside promotional relationships and the analysis of audience and market research including auditorium testing, direct mail and database development.

During this time was I was also an independent content provider (in-flight audio programs) for several European Airlines as well as FM KOBE/Japan.

VP / PROGRAMMING UNIDYNE COMMUNICATIONS (SAN DIEGO)

JUNE 1982 TO NOVEMBER 1986

Responsible for overseeing the design and implementation of a marketing research call center.

Skills required Included survey design, analysis and delivery of the data to over 30 clients on a weekly basis.

Other responsibilities included the build-out and daily oversight of direct marketing promotional campaigns for over 100 radio stations throughout the U.S and Canada.

Unidyne was recognized as a leader in creating extensive demographic and psychographic research studies plus direct mail contests for radio and television.

EDUCATION

SAN DIEGO STATE UNIVERSITY, SAN DIEGO

Liberal Studies, Statistical Psychology, Organizational Behavior, Telecommunications and Film

1978-1982

HONORS AND AWARDS

2012 NAB - Panel Moderator "Radio Tomorrow"

2011 NAB - Panelist "Generating Digital Revenue"

1998 NAB - Panel moderator : "Generating Non Traditional Revenue"

1989-96 Gavin Magazine - Moderator/Panelist/Award Winner

1987/96 Billboard Magazine - Nominee "Music Director of The Year"

1988-2008 Radio and Records - Moderator/Panelist

2006 - 2007 Kipling's Global Register's Who's Who In Executives and Professionals

LEADERSHIP

As an executive for Triton I have frequently hosted industry wide webinars and panels at conventions.

FIND ME ON

Linkedin, Facebook, Twitter, Instagram, Plaxo, Google+

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