Joel Reber

acurn9@r.postjobfree.com

Lube Engineer/ Marketing Engineer/ Sales Engineer / Product Manager

Strengths- Sales, Marketing, Technical Acumen, Management, Communication, Relationships

Current- Actively seeking challenging lubricants role.

Preparation to Re-enter Lubricants Industry, Since 1-2015

With the full support of Buffalo Roofing, I have spent a great deal of time in preparation and job searching. Attended week long lubricants training course and scored 89 on practice CLS (Certified Lubricant Specialist) examination. Re-established a 4-page list of industry contacts within the lubricants, additive and chemical lubricants feedstock industries. I have known most of these contacts for 20 years or more. Prepared and implemented a marketing strategy for my job search. Performed SWOT analysis and developed communications materials tailored to the position for interviews that were very well received. Actively engaged in discussions with contacts around industry trends, changes and technologies. Thorough review of latest synthetic and hydrocracked base stock lubricant technologies and bright stock replacement. Demonstrated technical, business and marketing acumen.

Buffalo Roofing, Buffalo NY (444-ROOF) 2006-Current (Part Time)

General Manager, Company grown from $750M to $6MM in annual sales.

Personal sales $750,000 1st year to $2.3MM current, large commercial accounts and property restoration from storm damage.

Expertise in residential and commercial roofing in NY, TX and OK. Handle all aspects of the business including marketing, installation, sales, service and customer complaints. Crafted scripting for 4 local news station interviews. Built brand image to #1 spot in Buffalo NY. Company liaison with all regulating authorities, local, state and federal. Responsible for handling of all customer insurance claims from $10,000.00 to $400,000.00. Company expert for commercial roofing systems, lifetime roofing systems and energy efficient systems. Managed vanity phone numbers, 444-ROOF in 4 major markets. 444-HURT brand management. Vice President BNI (Business Networking Inc.) local chapter.

Conoco-Phillips, Houston, Texas ● 1981 – 2005

Manager, Fleet Credit Card 2003-2005

Maintained $330,00MM (20%) in business typically lost in the conversion of a credit card customer base with flawless conversion and new product launch.

Combined three credit card programs hosted at three separate banks into one $1,650MM base and launched a new tri-branded fleet card (Conoco, Phillips 66 and Union 76). Developed and implemented product offering, strategy, and marketing materials. Recognized for a flawless conversion and product launch. Scored 7.13 Sigma in Six Sigma Green Belt exercise, company record. Managed $45MM licensed merchandise business with over 80 contracts, grew business $5MM.

Marketing Manager, Lubricants 2001-2003

Successful bid packages for John Deere ($3.5MM/yr), Mining ($1.5MM/yr) and Ford ($45MM/yr)

Responsible for all electronic media, product launches and national bid proposals. Lead for product launch team and SAP product/plant conversion team (converted all departmental data and processes to new SAP system involving over 12 departments). SAP conversion finished ahead of schedule and the new system performed quite well from day 1. Expertise in desktop publishing and all Microsoft Office applications. Guide Product Managers and Marketing Leadership Team to effective launch strategies, value propositions and collateral materials. Crafted and implemented “The Buzz” promotion recognized by Rice University for marketing excellence.

Product Manager, Industrial Lubricants 1997-2001

Overall responsibility for all industrial lubes, greases and natural gas engine oils. Heavy emphasis and involvement in converting over 300 products from Group I to hydrocracked Group II base stocks. Includes all industrial markets such as power, NGEO, metalworking, manufacturing, refining, chemical, milling and food processing. Evaluate new market needs, formulate and implement strategy, direct R&D efforts, develop vendor alliances, develop marketing materials and conduct product launches. Field testing of new products and formulations. Product line stewardship from concept to commercialization. Extensive Root Cause Failure Analysis experience.

Positioned plants to produce Pall Certified ISO clean products. Authored 3 industry magazine articles. Developed and implemented vendor alliance team with Lubrizol, world’s largest additive company. Integral role in change management process overhaul.

Sales Manager, Industrial 1995-1997

Won company trip for sales increase in segment.

Responsible for industrial lubricant sales and strategies. Established direction for this new segment. Composed segment strategy and tactics for upcoming segment focus and implemented. Worked with segment flagship customers to build segment credibility. Technical Services Resource Team member- set job and training requirements for the Technical Service Role. Team Lead- Industrial Segment Optimization Team.

Sr. Product Engineer, Natural Gas Engine Oils 1990-1995

Grew segment from $750,000/yr to $17.5MM/yr, Direct and jobber sales.

Sales, strategy, product and engineering support responsibilities for Interstate and Intrastate Gas Pipeline companies. Helped grow business from 250M to over 5MM gals/yr in five years. Became the preferred vendor for 5 major interstate gas pipelines. Assumed ad hoc responsibility for the product line as the resident expert. Set pricing for national accounts, performance standards, R&D liaison, and additive supplier liaison. Won first ever interstate pipeline exclusive lube contract with Tennessee Gas Pipeline- ~1.6MM Gal/Yr. Won exclusive supply for Tidewater- nation’s largest gas gathering fleet, 1MM Gal/Yr growing to 2MM. Developed segment specific distributors & programs. Expert resource on industry trade shows panels. Designed and implemented field testing. Obtained OEM approvals. Published 5 industry magazine articles. Refined trouble shooting skills to an expert level.

Lube Engineer Support 1986-1990

Responsible for technical training, field engineer support, product catalog and the technical hotline. Developed and taught 5 day advanced lube school. Increased technical hotline activity over 300%. Composed first electronic training module for lubes. Accomplished public speaker. Technical writing experience. Expert witness in court cases.

Lube Engineer / Sr. Lube Engineer 1981-1986

5 of 6 supported salespersons won company trip for increased sales. Primarily jobber sales support.

Technical and sales support for all products and market segments in 4 states. Lubricants, greases and fuels.

FORMAL EDUCATION, TRAINING, and SKILLS

BS Mechanical Power Engineering, Oklahoma State University

Columbia School of Business, Marketing Management

Engine Schools- Caterpillar, Waukesha, IR, Dresser Rand, Cooper, Clark, Solar, GE

Grease Manufacturing

Additive Chemistry

Management Skills and Techniques

Supervisory Training for Professionals

Root Cause Failure Analysis, Failure Analysis

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