John G. Moore, Jr.

**** *********** **.,

Indianapolis, IN 46268

317-***-****

https://www.linkedin.com/pub/john-g-moore/a/15/a4b

Experience

Email Marketing Specialist

Artisan Talent

February 2016 – Present (1 month) Carmel, Indiana

As Email Marketing Specialist, I'm responsible for executing the production of ADESA / KAR Auction Services email marketing campaigns. I collaborate with cross-functional divisions in marketing, operations and creative to guide the coding and deployment of emails. I work with The creative team and sales to optimize email campaigns and remain current on production best practices, US CAN-SPAM, and EU Anti-Spam compliance.

I take Photoshop designs (mock-ups) and hand-code them using HTML and CSS, to produce responsive (RWD - consistent across multiple web clients and devices) email marketing content. I use Sublime Text, Pinegrow, SnagIt, Litmus, Photoshop, Marketo, and modern web browsers (Chrome, Firefox, and Internet Explorer) to develop, test and deploy email marketing campaigns for the ADESA / KAR Auction Services marketing team. How I spend my day as Email Marketing Specialist:

85% - Hand-Code Photoshop Mock-Ups

10% - Test HTML Code for Web and Mobile Devices

5% - Set Up Marketo Email Deployments

Responsive Hand-Coded Email Production (HTML and CSS + Sublime Text, Pinegrow, and Dreamweaver CC):

Truck Sale Email - http://goo.gl/2USwqs

Honda/ACURA DealerBlock Email - http://goo.gl/DxBA2i

Charlotte Tech Rewards Email - http://goo.gl/lMGTqX

Toronto Email - http://goo.gl/sWWGKL

RDN Update Email - http://goo.gl/SyLwdl

Creative Director

Urban Patch Making America's Inner Cities Better

January 2011 – Present (4 years 8 months) Indianapolis, IN Area

The Urban Patch's goal is to make the American inner city better. We focus on making the urban core better by focusing on green initiatives, placemaking and entrepreneurship to help revitalize urban Indianapolis.

As Urban Patch Creative Director, I assist the Program Directors in defining project objectives, creating schedules and overseeing quality control throughout Urban Patch projects. I also conceptualize and complete special projects as requested by Program Directors. As Creative Director, I handle digital initiatives and content marketing for Urban Patch. My essential functions are:

45% - Creative Placemaking

40% - Program Maintenance and Technology

5% - Program Education

5% - Income Generation

5% - Grant Writing and Public Speaking

Here are some work samples:

Park Garden Sculpture - http://goo.gl/zfOiHD

Redbud Project - 5X5 Winner: http://goo.gl/66gJdx

Redbud Project Pitch - http://goo.gl/cr2Nif

Sunflowers mural at Fall Creek Gardens: http://goo.gl/LVHDKk

See our work here: http://urbanpatch.org/project/

For Urban patch, WordPress is the CMS used for outreach and education. Since Urban Patch is a small social enterprise, content creation, updating, and maintenance of WordPress (Technology) are part of my responsibilities as Creative Director.

Sr. Instructional Designer, Web Developer and LMS Administrator

Kenra Professional

May 2013 – July 2015 (2 years 3 months) Indianapolis, IN Area

I designed, developed and delivered web-based corporate and product training while working collaboratively with a multi-faceted team including corporate officers, regional managers, stylist, and employees. 80% of my time was spent developing HTML5 content, and 20% was spent configuring SCORM content for and administering Kenra's GreenLightLMS account.

As a Learning Consultant, I provided expert guidance, instructional design, and project management for e-learning projects. Collaborated with subject matter experts (SMEs) to define the scope and content development for Apple iPad targeted training modules. I researched and fixed LMS/SCORM and mobile device (iPad) course issues. Action mapping and ADDIE methods were used to create adult learning.

I created original artwork, layout, designs, navigation schemes and controls for self-paced e-Learning modules and assessments (quizzes). I also administrated and troubleshot Kenra's GreenLight (LMS) Learning Management System account.

I routinely configured, tested and deployed SCORM content. I produced documentation for regional managers using Adobe Acrobat, iBooks Author, and Scrivener. This was a 100% remote position. I did the following in this role:

Designed, built, and deployed 80+ interactive e-learning modules

Converted PowerPoint decks into eLearning modules

Rapid Instructional and UI design and development

JavaScript and HTML5 Development

Articulate Storyline Development

Use ADDIE and Action Mapping

GreenLightLMS Administration

Course Delivery Support

I provided technical direction on design and development of web-based learning technology projects using rapid instructional design techniques.

I used Articulate Storyline, Adobe Photoshop, Sketch, SnagIt, Sublime Text, and other tools to complete my projects.

Web Content Manager

Fall Creek Gardens

May 2012 – July 2015 (3 years 3 months) Indianapolis, IN Area

I provided WordPress development, technical support, content creation, and user support and website administration for Fall Creek Gardens. The initial Fall Creek Gardens website was a proprietary CMS (Wild Apricot) with a sizable monthly fee. As Web Content Manager, I was asked to switch over the website from the proprietary content management system to WordPress. This conversion process entailed data migration and web development. I needed to switch over 700+ user accounts and two years of web content over to a WordPress website.

All the old website functionality had to be maintained and replicated with WordPress plugins or 3rd party API's. I completed the WordPress conversion, saving the nonprofit thousands of dollars in monthly subscription fees. I used the following tools:

PHP

HTML

CSS

Google Analytics

As a Content Strategist, I used words and data to create readable, understandable, findable, actionable, and shareable content for the Fall Creek Gardens website. I researched community gardening keywords to create content for the FCG website. I wrote content, sourced videos, images, added SEO, and related affiliate products that fit a narrative. I routinely did the following:

Content Creation

Copywriting

Tagging / Classifying

Search Engine Optimization

Proofreading

Content Delivery

Converting for The web

I also managed the Fall Creek Gardens email distribution lists with custom digital marketing, specifically with ExactTarget Interactive Marketing Hub and MailChimp. This was a 100% remote position. Other responsibilities included:

Social Networking Integration

Remote web support

Mail Optimization

Here are some digital marketing samples:

ExactTarget Email Campaign Design - http://goo.gl/IYuRfb

ExactTarget A/B Testing - http://goo.gl/c1wN9s

ExactTarget Tracking - http://goo.gl/XWVUBy

Web content (textual and visual) samples:

Black Gold - http://goo.gl/IqN8u1

Keeping Backyard Chickens - http://goo.gl/MshxeS

Writer

The Motley Fool

April 2013 – April 2015 (2 years 1 month) Indianapolis, IN Area

As a Motley Fool freelance writer, I digested the daily events affecting the business world, and interpreted the information for the Motley Fool audience. I looked for the following as I created content:

Sectors or industry emerging at the expense of the status quo.

Dramatically rising or falling stock prices.

Seismic shifts in business trends.

Anything new

Here are samples of my work:

Motley Fool Articles - http://www.fool.com/author/4498/index.aspx

I used keyword implementation (SEO) and market research to format content. I routinely worked with Financial Services Analysts and Strategy Consultants to get fresh stock news, and fact checks data.

I used my skills in trend spotting and writing to create articles.

In short, I made content out of thin air.

Instructional Designer and Developer

Salesforce ExactTarget

September 2012 – February 2013 (6 months) Indianapolis, IN Area

As a contract Instructional Designer and Developer I was responsible for managing and creating the development of interactive training materials for internal and external clients. I used conceptual and creative thinking to turn complex concepts into easy-to-understand, visually appealing interactive eLearning modules. I worked closely with a cross-functional team of Instructional Designers and Subject Matter Experts (SME) to deliver effective materials that reach a wide array of audiences. I worked remote 80% of the time in this role and used the following tools:

ADDIE, Action and Information Mapping

JavaScript, HTML5 and CSS3

Articulate Storyline

Responsibilities:

● Developed technical solutions to meet the client’s needs.

● Developed course applications for Customer Success Platform.

● Worked with instructional designers and developers.

● Remote eLearning, web development and support

● Use rapid authoring and content management tools.

● Write eLearning content.

Web Content Manager

hc1.com

February 2011 – July 2011 (6 months) Indianapolis, IN Area

My primary responsibilities were to write, edit, re-purpose, enhance and post content. I built, supported and optimized content using text, multimedia and graphics.

As a contract Content Manager, I implemented SEO to increase search volume. I compiled content (via agreements) from partners to broaden and strengthened content offerings. Other duties:

Keyword Implementation - Text articles and Q & A content

Create Forum (JForum) Moderator and User Guidelines

Re-purposed branded content - Text, images and video

Remote web content development and CMS support

Deciphered complex content license agreements

CollegeUp.org Google Analytics Administration

SEO content strategy - Keyword generation

Quality Assurance (QA) using Assembla

Post content using proprietary CMS

Used SEO to grow page views

Here are samples of my SEO articles:

Lifestyle/Time Management - http://goo.gl/IF0QAq

Loan Forgiveness - http://goo.gl/fKB00N

Student Loans - http://goo.gl/9tkIIA

Student Debt - http://goo.gl/jjKCiS

Budgeting - http://goo.gl/21Lg9s

Developer

Clarian Health Partners

April 2002 – June 2010 (8 years 3 months) Indianapolis, IN Area

As an Instructional Developer at Clarian I worked with clinical staff, other developers, training staff and designers creating storyboards, user interfaces, web sites, and eLearning applications.

I effectively used creativity and technical skill to develop multimedia, web-based Training (WBTs) and CD-ROM/DVD products. I also developed web and desktop interfaces using HTML, CSS and JavaScript.

Besides designing and developing SCORM content I also provided Tier III support for Plateau Systems WBTs and troubleshooting assistance for the SAP Successfactors Plateau LMS (eLMS) when needed which was often. I created the eLMS and Physician Education website logos. I also worked well within a team environment and under the pressure of multiple deadlines. I gathered and documented requirements, worked with subject matter experts and distributed LTA documentation on several eLearning projects. I routinely applied the ADDIE and SAM learning models to content I developed. Development duties:

Developed Cerner Implementation Web Based Training

Animation Mock-ups - Content Design and Development

Remote eLearning and web development and support

CME (continuing medical education) development

Trained CLS design staff on multimedia software

Designed and developed SCORM based WBTs

Rapid instructional design and development

HTML, CSS and JavaScript Development

Write content using information mapping

e-Learning development for the Internet

Defined requirements for projects

Plateau LMS and SCORM Support

Course Delivery Support

Here are some work samples:

CPOE knowledgebase - http://goo.gl/bWPKno

Web Based Training Module (Flash) - http://goo.gl/rPuok9

Logo Design - http://goo.gl/p15vLj & http://goo.gl/6EqhD9

Sports Cartoonist - Digital Content Creator

CBS Interactive (CBS Digital Media Group)

April 2006 – May 2008 (2 years 2 months) Indianapolis, IN Area

I created the SPuN cartoon feature for the CBS Sportsline SPiN website. I conceptualized, wrote and produced sports related content. CBS Interactive wanted edgy sports commentary content. Here are some work samples:

Maya 3D Character Design - http://goo.gl/q6M4AD

More Samples Here - http://goo.gl/MbkXHs

Indianapolis Colts - http://goo.gl/gV2Lp

Fantasy Football - http://goo.gl/zF7Vx

Author

Cengage Learning

April 2001 – September 2001 (6 months) Greater Boston Area

I wrote the Flash Webisode Handbook and developed all the book ActionScript code samples. Here is a sample from this book:

Flash Webisode Handbook - http://www.scribd.com/doc/37450405/JGMoore-Book-Sample

Media Developer

Pearson

April 2000 – May 2001 (1 year 2 months) Indianapolis, IN Area

I designed Graphical User Interfaces (GUIs) for CD-ROM applications. I developed visual media elements, created and edited images, as well as developed interactive CD-ROMs for the Sams publishing imprint of Pearson Education. I worked with editors and writers, as well as software companies to develop book CD-ROMs.

I also negotiated software contracts and wrote product descriptions for each CD-ROM. I developed. As a Media Developer I was also responsible for the following:

Flash, Director and Formula Graphics eLearning Development

Formula Graphics GUI Development - http://bit.ly/jDBubB

Microsite and CD-ROM GUI design and development

Providing CD-ROM source code updates and fixes

HTML 4, CSS 1 and JavaScript 1 Development

Technical support and troubleshooting

Lingo and ActionScript coding

Posting book errata content

Education

Herron School of Art

Visual Communications

1990 – 1991

Create fine paintings and mixed media.

Activities and Societies: Painting

Arlington High School

Diploma, General Studies

1985 – 1989

Read, write and do math.

Activities and Societies: Track, Science Club, Speech and Spanish Club

Instructional Design and Development Samples

Storyline 2 Development Sample - http://goo.gl/g9X4Tf

Storyline 2 Quiz Sample - http://goo.gl/AJAZjU

Storyline 2 Quiz Sample - http://goo.gl/6zZw9d

Development and Design Case Study - http://goo.gl/deIoKz

Technical Writing Samples

Web Design eBook - https://goo.gl/5HNy8d

SCRUM / Agile Technical Documentation - http://goo.gl/u428V3

Blogging Samples

Motley Fool Articles - http://goo.gl/zpb66u

Front End Development Samples

Starting Point (Unstyled App) - http://goo.gl/WY7Cjo

Design Wireframes - http://goo.gl/bBuOev & http://goo.gl/Yj8KB5

Sketch Designs - http://goo.gl/y16UM2 & http://goo.gl/FjnMuq

Tablet/Desktop Prototype - http://goo.gl/c2onMO

Phone Prototype - http://goo.gl/y1rzA4

Responsive (PC, Tablet & Phone) Email Development

Truck Sale Email - http://goo.gl/2USwqs

Honda/ACURA DealerBlock Email - http://goo.gl/DxBA2i

Charlotte Tech Rewards Email - http://goo.gl/lMGTqX

Toronto Email - http://goo.gl/sWWGKL

Community Projects

Community Gardens Mural (1100 sq ft) – http://goo.gl/LVHDKk

Park Garden Sculpture (8 ft X 8ft, 1000 lbs) – http://goo.gl/wLKndq

Public Relations - http://goo.gl/66gJdx

Contact this candidate