LuAnn Novotny

*** ******** **. 609-***-****

North Palm Beach, FL 33409 acur2j@r.postjobfree.com

Director of Marketing & Sales

Multi-dimensional hands-on business professional with over twenty years of experience in marketing & sales in hospitality/vacation and real estate industry. Qualifications include excellent management abilities, strong communication skills comprehensive knowledge of resolving problems within sales & marketing. Able to work well in self-managed and team based environment.

Special talent in analyzing situations and resolving problems

Proficient in the area of budgets/forecasting and all Microsoft office programs

Strong ability to recruit, train and motivate individuals in marketing & sales

Responsible for achieving over $50M in sales volume with referral, event &outside marketing programs

Assisted in day-to-day operations of 200+ rental unit private membership resort

Results oriented, high energy, hands-on professional

Refined planning and organizational skills that balance work, team support and responsibilities in a timely and professional manner.

PROFESSIONAL EXPERIENCE

2014-Current Self Employed, West Palm Beach FL Owner, Operator

Owned and operated an electronic cigarette retail store in West Palm Beach, FL

Independent online marketer in social media markets, blogging, lead generator, coaching and training network marketers and business owners in branding, generating more leads, sales and customers for their business.

2012-2014 – A Travel Emporium, West Palm Beach, FL Marketing Director

Handling day to day operation of Travel Club handling all marketing & sales. Event/OPC Marketing program and engaging daily with all clients who visited property. Podium Presenter, operations assistant, marketing director, sales associate.

2010-2012 The Berkeley Group, Ft. Lauderdale, FL Marketing Manager/Vacation Sales Rep

Sales Representative for Vacation Village Voyages, a travel program allowing clients to travel all over the world

Marketing Manager for Referral Program to Owners and Friends

2008-2010 Self Employed, Independent Contractor, New York, NY

Independent contractor for hospitality/vacation and real estate industry,

Creating Referral and OPC, Event marketing programs to assistant in generation of sales and marketing.

Writing and implementing training programs for Timeshare Marketers.

2004-2008 The Manhattan Club, NYC Director of Sales, Outside/Event & Referral Marketing

1998-2001–The Manhattan Club, New York, NY Referral Director

Responsible for $30M sales budget

Communicate all S&M to the executive VP of Sales & Marketing

Develop compensation program that attracts talented sales and marketing individuals

Schedule of all staff, S&M, interface with Marketing to calibrate the proper staff levels

Created new Marketing programs to maximize the results of S&M

Strong ability to recruit, train, develop & motivate individuals in S&M

Start up off site and event marketing program achieving over $8M in sales volume

Recruitment and training of marketing coordinators for Event and OPC Marketing

Working with outside vendors for joint marketing ventures

Achieved over $35M in referral sales

Problem solving for over 14,000 owners in referring friends, family & business associates

Developed outside marketing/sales programs in DC/VA/MD working with Government & Military agencies as well a private venues

Training of all sales executives on referral program and company expectations

Implemented 1999, 2000 & 2001 owner referral program and budgets.

2001-2003 -- Flagship Resort, Atlantic City, NJ---Director of Marketing Services

On Site Referral Name Generation Program

Implementation and managing on site In House Program which a penetration of 80%

Guest Registration Department, welcoming, registering and gifting of all preview guests

Liaison between sales and marketing incorporating all policies, procedures and representation

Responsible for increase of VPG in both Referral and In House sales

References Available Upon Request

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