ALBERT LAGO

MERCHANDISE DIRECTOR

WORLDSTARHIPHOP.COM

• Conceptualizing and designing clothing and accessories with focus on salability, brand development, customer engagement, and profitability

• Set up and oversee ecommerce store at worldstarhiphop.com, manage orders and transactions, inventory, budgets, customer service, graphic design team, and daily operations

• Identifying retail marketing opportunities across other channels and projects, work with design team to create banner ads and manage overall aesthetic of original content and website design on worldstarhiphop.com

• Collaborate with other brands, printers, wholesalers, and manufacturers to bring design concepts to realization.

• Develop newsletter campaigns, reduce online fraud, improve logistics, user experience, and store website ECOMMERCE MANAGER

VFILES, NYC

• Creating and overseeing ecommerce operations at VFILES, managing our online store, inventory, buying budgets, and digital identity

• Driving retail sales initiatives and customer acquisition, motivating sales team, pursuing wholesale opportunities in U.S., Europe, and Asia; identifying and targeting growth categories

• Overseeing production of VFILES product, executing design concepts, sourcing materials and manufacturers, finding partnerships on cross-marketing initiatives and creative projects; providing actionable data analysis

• Leading marketing initiatives to drive sales, raise brand visibility, acquire new retail and wholesale business, and engage our existing community and customers

• Managing newsletter campaigns, merchant services and negotiations, fraud protection, logistics, and store website PRODUCTION COORDINATOR

MILK STUDIOS, NYC

• Planning and managing fashion runway shows, market week showroom events, product launches, art gallery openings, press days, concerts and performances

• Working with marketing and design departments to develop and showcase new MILK products through in-house and off-site events

• Managing client relationships; pre, proper and post-event production; seeking out sponsors and new business Bilingual--English/Spanish

Ecommerce platforms & applications: Shopify, Magento, LightSpeed, Stitch Labs, Signiyd fraud protection, authorize. net, PayPal, Zendesk, Big Cartel

Logistics: UPS, Worldship, FedEX, DHL, Shipworks, Ordorro Adobe CS, Microsoft Office, Keynote, basic HTML,

Facebook, Twitter, Short Form Video Editing, Instagram, Vine, Snapchat, Tumblr, Google+, Pinterest, Flickr, Myspace, Blogspot, Wordpress, Typepad

B.S., Business Management

Journalism Minor

Stony Brook University, Stony Brook, NY

EDUCATION SKILLS

631-***-**** acup5l@r.postjobfree.com

CONTACT

MAR

2013

JULY

2014

J U L

2014 NOW

AUG

2012

MAR

2013

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