To Whom It May Concern:
I’m responding to your recent ad calling for a Senior Designer. I believe
my qualifications will warrant your interest as this position most likely
requires someone who is equally creative as they are productive.
Over the years, I’ve built my career on one simple principle: work smarter.
I’m the person who looks for inefficient procedures, finds ways to
streamline them, and consistently strives to boost productivity. I’ve
cultivated a knack for communicating with people the easygoing and the
difficult alike and I’d love to bring that skill to your organization.
My portfolio can be viewed at www.nancibooth.com. I can be reached at
781-***-****. I appreciate your time and consideration.
Sincerely,
Nanci Booth
*Nanci Booth*
*243 High Street*
*Duxbury, MA 02332*
*acup0q@r.postjobfree.com <acup0q@r.postjobfree.com>*
Summary
Highly motivated designer/art director with a background including
acclaimed work for diverse industries and global campaigns. Track record
for creating effective concepts, dynamic visuals and innovative strategies
for digital and print. Extensive experience identifying the needs of
clients and delivering within demanding deadlines. Possessing a significant
record of achievement in account management with an ability to understand
the mission, vision and values of an
organization. Consistently strives to streamline processes, boost
productivity and find cost-effective solutions.
Core Competencies
Concept & Strategy Development • Messaging & Branding Consistency •
Cross-Channel Marketing • Photo Direction • Press Checks & Production • Job
Estimating • Project & Vendor Management • Client Service • Work Flow
Process and Procedures • Image Retouching • Pre-Production
Full-time Experience
Hasbro, Pawtucket, RI
Digital Art Director, October 2015-April 2016
Responsible for the creation and execution of interactive media.
Collaborated with a multi-functional team of designers, writers,
videographers, editors and motion graphic artists to create innovative and
usable solutions that satisfy needs spanning ecommerce, digital
storytelling, TV and mobile applications. Concepted for global brands
including Playskool, Sesame Street, Baby Alive, Play-Doh and Blazing Team.
Citizens Bank, Dedham, MA
Art Director, October 2013-April 2015
Design lead appointed to spearhead remediation while the company was in
transition. Created high-level design programs across multiple business
lines. Sought unique and inspiring design alternatives using typography and
illustration skills. Governed projects from concept through completion.
Interpreted client needs and crafted strategies to improve client
positioning while adhering to existing graphic standards. Coordinated
production scheduling for simultaneous projects within multiple deadlines
and budgets.
Hasbro, Pawtucket, RI
Art Director, April 2012-April 2013
Collaborated with writers and digital team members as well as internal
clients to conceptualize and execute creative solutions to support a wide
variety of programs, promotions, advertising, direct marketing, and events.
Worked
individually and as part of a cross-functional team to plan, analyze and
recommend creative concepts and executions across all types of media.
Designed for global brands including Transformers, My Little Pony, Littlest
Pet Shop, NERF, Mr. Potato Head and Monopoly.
Holland Mark Martin Edmund, Burlington, MA,
Art Director, June 1994-October 1996
Responsible for the development, layout and execution of print materials
including brochures, catalogs and direct mail. Partnered with copywriters
to create successful ad campaigns for various clients including Fidelity
Investments, AT&T and Delta Dental. Managed in-house and contract staff
including illustrators, photographers and print vendors to facilitate
project components. Worked with account teams to identify key message, tone
and target audience. Developed strong concepts and pitched ideas during
client presentations. Oversaw production of collateral during press checks
to ensure quality.
Freelance Experience
October 2000-present
Launched and grew graphic design business building a list of clients that
includes design firms and companies of all sizes. Commissioned
photographers, illustrators, print vendors and freelance staff.
Corporate:
Hasbro • Citizens Bank • HomeGoods • JJill • City Sports • Four Seasons
Hotels • Fidelity Investments • Bose • Liberty Bay Credit Union • TJ Maxx •
DBR Group • Rock Paper Scissors • Wellness Workdays • Gilbane
Development • Franciscan
Hospital • The Big Dig
Education:
Harvard University • Wentworth Institute of Technology • Massachusetts
Institute of Technology • Boston Public Schools • Boston Plan for
Excellence • Colleges of the Fenway • Buckingham Browne & Nichols School •
Northeastern University • Boston University Academy • Kents Hill School •
The Base
Publishing:
Boston Magazine • The Bulletin • WIT Magazine
Agencies:
ISM Strategic Marketing • BBK Worldwide • Donovan Group • Carlson
Communications
Project Expertise
Tradeshow Assets • Web Design • Site Navigation • Email Graphics &
Templates • Photo & Video Shoots • Wardrobe Styling • Location Scouting •
Set Design • Logo Design & Development • Signage • Brand Management •
Advertising • Annual Reports • Brochures • Catalogs • Magazine Design •
Pitch Decks • Packaging • Direct Mail
Technical Proficiency
Adobe Acrobat • Adobe Illustrator CS6 • Adobe InDesign CS6 • Adobe
Photoshop CS6 • CS6 • QuarkXPress • Microsoft Word • Microsoft Powerpoint •
FTP Clients • Basecamp • TimeFox • Agency Central
Education
Savannah College of Art & Design, Savannah, GA
Bachelor of Fine Arts
Emerson College, Boston, MA
Certificate Program, Screenwriting