Dennis J. Preusker e-mail: acunmq@r.postjobfree.com C. 847-***-**** Libertyville, IL 60048

Marketing Strategy Director

Medical Devices / Pharmaceuticals / Product & Portfolio Strategy

Commercial Marketing Executive with 20+ years of experience at a Fortune 100, medical products organization. Experience leading high-visibility projects and strategic marketing initiatives. Thrive in environments requiring cross-functional interaction with creative teams, senior managers, sales teams, and key decision-makers/chief officers.

Technical Skills/Programs: MS Office, salesforce.com, Siebel, Hyperion, JD Edwards, SharePoint

CORE LEADERSHIP STRENGTHS

Healthcare B2B Marketing & Sales – Drove and supported business development initiatives – directly interfaced with external customers and provided leadership across all marketing activities.

Increased market share growth by approximately $60M in sales – managed targeted customer campaign for a major hospital group. Facilitated sales training for 400 + national sales representatives.

Product / Lifecycle Management – Key leadership team member providing strategic product/portfolio marketing support, management oversight, and creative leadership for all medication delivery products.

Maximized product lifespans – Interfaced with internal and external stakeholders, customers, supported creative teams with product messaging, advised sales teams and aligned portfolios, reviewed marketing plans, analyzed forecasts, developed pricing strategies, and assisted with product launches/re-branding efforts.

Portfolio Marketing – Strategically supported product revitalization efforts; identified products, clarified brand messaging, and increased overall customer value perception for an entire product portfolio.

Strategy Development – Oversaw strategy development and key marketing initiatives for a $2B U.S. Division.

Initiated portfolio branding campaign to articulate comprehensive value proposition and drive cohesiveness across product / service areas, leading to greater customer understanding of value delivered.

Product Pricing Strategies – Generated $150M+ incremental profit, >10% growth over three years, by developing and implementing a new value-based pricing and contracting strategy.

Performed customer analysis and identified uncaptured value drivers to more effectively promote and market specific products/portfolios.

Collaborated across departments, interfaced with senior/executive officers, and led strategy sessions to differentiate product values for the marketplace.

Mergers/Acquisitions – Led a one-year acquisition integration project for $100M business across all commercial functions. Assisted in formulating brand messaging and integration into product portfolio.

Drove go-to-market strategy development, and aligned operational processes to support sales initiatives/forecasts.

Sales & Business Development Director EcoMed Solutions 8/2014-present

Recruited to assist with strategic development needs – emphasis on business development and sales channel pipelines for a medical device design and manufacturing start-up company/division within Creata, the parent company. Report to President and CEO.

STRATEGIC DEVELOPMENT: Leveraged resources of larger parent company to create competitive market positioning plan, identify strategic partners and key customers, and establish an industry foothold.

BUSINESS DEVELOPMENT: Formed relationships and conducted needs assessments with potential customers.

Interface directly with customers. Negotiate service contracts in accordance with product specifications and manufacturing needs, assist in managing communications with FDA to ensure compliance, manage communications needs between offshore manufacturing sites and engineers.

Developed sales channel pipeline with an initial launch value of $5-10M.

Baxter International Inc. (NYSE: BAX) 1988-2014

Due to a combination of strong business acumen and financial skills, became a valued strategic leader to marketing teams and decision makers. Interfaced with teams/leaders throughout all levels of the global organization – creative marketing teams, group managers, division managers, directors, and chief officers (C-Suite).

Dennis J. Preusker C. 847-***-**** e-mail: acunmq@r.postjobfree.com page 2

Career Progression: Director, Strategy & Portfolio Marketing (2010-2014) Director, Strategic Pricing and Reimbursement (2006-2010) Director, Global Financial Planning and Analysis (2005-2006) Director, Financial Analysis (2000-2004)

Prior Positions: Senior Finance Manager of Global Manufacturing and Supply Chain, Plant Controller, Sr. Business Operations Analyst, General Accounting Supervisor, Senior Financial Analyst, Staff Accountant

DIRECTOR, STRATEGY AND PORTFOLIO MARKETING BAXTER INTERNATIONAL 2010-2014

Supervisory Oversight: Six-member team of direct reports and marketing team members/managers. Reported to VP of Marketing and President of U.S. Division Budget Oversight: $2M

Product Development/Management Campaigns

Olive oil based lipid for IV Nutrition: Conducted market research, developed go-to-market strategy, identified perceptions of clinical value drivers, appealed to decision-makers and accurately forecasted customers’ likeliness to switch from current product.

Onelink: Needle-free IV connector with neutral fluid displacement.

Strategic Leadership: Developed strategic marketing initiatives in collaboration with senior leaders in the U.S. group. Presented marketing plans to senior leaders and executive officers in the Global Medical Products Division.

Developed and implemented strategic plans that generated 5-6% annual growth in the $2B U.S. Medication Delivery Market.

Ensured continued gains through innovative pricing and reimbursement initiatives; managed $30-50M incremental pricing impact annually for U.S. Medication Delivery.

Supported business development efforts and elevated Baxter’s market position by creating and presenting strategic value propositions/proposals to Group Purchasing Organizations (GPO’s).

Conducted SWOT analyses and market research to devise region-specific marketing plans; aligned plans with global franchises through the corporate matrix structure.

DIRECTOR OF STRATEGIC PRICING AND REIMBURSEMENT BAXTER INTERNATIONAL 2006-2010

Recruited for new role - Built/managed team and emphasized strategic market-driven approach that reversed a 20-year trend of declining prices and generated 10% profit over a three-year period.

Personnel Oversight: Directed/managed three-person team, coordinated regional marketing teams.

Product Performance Oversight: Generated $150M+ incremental pretax profit. Grew from $1.5B to $2B annually.

Strategic Initiatives

Revised value propositions for product marketing teams; collaborated with C-level management, and summarized impact for senior management.

Created product specific pricing targets; aggregated values of products and determined the annual strategic plan broken down by customer groups.

Designed and presented sales training materials and implemented change management initiatives resulting in a disciplined sales force, improved alignment, and increased customer retention.

Product Development Campaigns: Intravenous (IV) Solutions Product Management (multiple existing products)

New Products: Clinimix: Ready to mix IV Nutrition solutions V-link: Luer activated device with antimicrobial protective coating AVIVA:PVC / DEHP IV Therapy solutions

DIRECTOR OF GLOBAL FINANCIAL PLANNING AND ANALYSIS BAXTER INTERNATIONAL 2005-2006

Overview: Conducted financial planning, forecasting, risk assessment for a $4B international medical product sales division; supported all franchises, geographic regions, and functions.

Strategic Support: Analyzed financial data, generated reports, and led strategic planning sessions outlining the potential financial risk against ROI international manufacturing/distribution of medical products.

DIRECTOR OF FINANCE, BUSINESS ANALYSIS & STRATEGY BAXTER INTERNATIONAL 2000-2004

Overview: Supported marketing, sales, and finance teams - conducted profit and loss (P&L) analysis for multiple U.S. product lines (IV solutions and drug delivery) totaling approximately $800M in annual sales.

Strategic Support: Partnered with global product franchise leadership on new product launces – delivered key drivers that improved product/portfolio alignment and generated greater customer buy-in.

EDUCATION

MBA, General Management Northwestern University, Kellogg Graduate School of Management

Bachelor of Science (BS), Finance, University of Illinois

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