Ronald K. Bray
Palm Beach Gardens, FL 33410
Email: acunh5@r.postjobfree.com / Cell: 561-***-****
OBJECTIVE: Seeking a position that will allow me the opportunity to utilize my medical and pharmaceutical sales experiences to contribute to a highly effective team. As a proven Sales Representative, I am interested in helping to advance an organization towards it stated goals and vision.
EDUCATION: Western Kentucky University
Bachelor of Science – Health Care Administration
May 1996
EXPERIENCE: ConMed Linvatec Corp.
Position: Orthopedic Sales Representative
Territory: Palm Beach County, Martin County, St. Lucie County and Broward County, Florida
March 2013- Present
• Identify & Initiate Sales processes to garner Product Trial Periods in Hospital and Surgical Facilities.
• Selling OR capital equipment to surgeons, OR staff and C-suite staff. Equipment sold includes Hall powered drills, saws and burs, ConMed Arthroscopic Tower systems
• Selling disruptive technology via 3D arthroscopic systems to hospital
• Educate and Train Surgeons, facility staff and employees on all processes with regard to Powered Surgical Equipment, as well as surgical implants.
• Provide continued management & support of Facility based Capital Equipment.
• Initiate and manage all contract negotiations between Healthcare Facilities and Corporate.
Osteo Encore – Distributor of D.J.O Surgical and Omni Life Science, Total Joint Replacement
Position: Orthopedic Sales Representative
Territory: Palm Beach County, Martin County, St. Lucie County and Broward County, Florida
February 2010- March 2013
• Successfully grew territory by 30% over prior year.
• Managed negotiations between Hospital & Surgical Facility’s Administrators and Corporate.
• Identified and fulfilled the needs of orthopedic surgeons with appropriate products and surgical solutions.
• Completed multiple product education in-services and continuing education for hospital’s surgery staff.
• Provided training and expertise to physicians and surgery staff on the use of instrumentation and orthopedic replacement implants.
• Coordination of proper ordering, delivery and billing of supplies and implants.
RedMedical - Distributor of Arthrex
Position: Orthopedic Sales Representative, Sports Medicine
Territory: Palm Beach County, Martin County, St. Lucie County and Broward County, Florida
May 2006- February 2010
• Successfully grew territory by 51% in one physical year.
• Responsible for OR capital sales in the arthroscopic video arena
• Coordination of Product Trials with physicians, surgical staff and hospital administrators.
• Provided training and expertise to physicians and surgery staff on the use of instrumentation and orthopedic replacement implants.
• Coordination of proper ordering, delivery and billing of supplies and implants.
Fields Medical Corporation – Distributor of BioMet Orthopedics, Total Joint Replacement
Position: Orthopedic Sales Representative
Territory: Louisville, Kentucky
May 2003 – May 2006
• Biomet Corporate Silver Award Winner for sales above $1.25 million with greater than a 25% growth over previous year’s sales. My results were a territory growth of 43%, from previous year, resulting in 1.3 million in sales.
• Successfully grew territory from an initial $700,000 a year to a $1.3 million dollar territory.
• Identified and fulfilled the needs of orthopedic surgeons with appropriate products and surgical solutions.
• Completed multiple product education in-services and continuing education for hospital’s surgery staff.
• Provided training and expertise to physicians and surgery staff on the use of instrumentation and orthopedic replacement implants.
Pharmacia Corporation / Searle Pharmaceuticals
Position: Specialty Sales Representative, Arthritis and Pain
Territory: Louisville, KY
August 1998- May 2003
Promotion from Sales Rep to Specialty Sales position, after Searle merged with Pharmacia & Upjohn
Tasked as the Specialty districts managed care specialist
• Effectively grew territory from $1.6 a year to $2.1 million a year
• Targeted and promoted portfolio to Orthopedics, Rheumatology, Pain Management, Geriatrics, & Physical
Medicine and Rehab Facilities
• Acted as team leader to primary care representatives
• Developed physicians and product champions as speakers
• Served as a co-promote coordinator between Pharmacia and Pfizer sales forces
• Performed as a district and corporate trainer for new and existing sales representatives
• Utilized as a regional ride along representative and trainer for prospective and new employees
• Planned and conducted medical education programs for physicians
• Consulted with all local hospitals to positive positioning of product line
• Assisted Managed Care Coordinator in educating and leveraging local health plan accounts to attain formulary status.
• Developed and distributed district managed care newsletter
• Managed personal budget for all company provided funding
• Completed initial training and maintained active role in continuing educations
• Products Promoted: Celebrex, Bextra, Arthrotec, Fragmin, Ambien, Azulfidine EN, Daypro, Arthrotec, Flagyl ER, Demulin, Trinorinyl, Ambien, Detrol
ADDITIONAL: United States Army
Fort Riley, Kansas - Indirect Fire Infantryman
United States Army National Guard – Kentucky
KEY Communication Skills – Effective communication skills, ability to educate and proven closer.
STRENGHTS: Organization Skills – Structured and assertive approach to identifying and management of both
existing and potential clients.
Human Relations Skills – enjoy working with internal and external customers to develop an effective
atmosphere of goal setting and accomplishment of objectives.
REFERENCES: References and additional information are available upon request.