Martha E. Baillargeon

*** ******* *******

Southwick, MA 01077

acumwl@r.postjobfree.com 413-***-****

May 4, 2016

PROFESSIONAL OBJECTIVE

Accomplished and successful sales executive seeking rewarding, challenging position utilizing skills and talents, specifically sales revenue generation, customer satisfaction and problem solving, communication and account management, and new business development. Works well under pressure and daily deadlines, possesses great attention to detail in operations and strong negotiation abilities.

EXPERIENCE

Senior Account Executive 2011 - 2015

The Westfield News Group

Achieved 93% of 2015 annual goal by November 2015.

Managed national and regional accounts, realizing approximately $425,000 in annual sales between January and November 2015.

2014 annual sales realized exceeded $480,000.

Effectively managed extensive sales account list - over 500 accounts, for four newspapers both weekly and daily.

Coordinated timely and accurate invoicing, layout and design with internal departments to meet daily deadlines.

Communicate effectively with customers, account team and all other internal divisions.

Ensure happiness of customers throughout lengthy sales process.

Provide communication link between customers and advertising and layout departments.

Develop annual budget for personal sales goals.

Effectively utilized all sales and account management software programs and products.

Advertising Director 2001-2011

The Westfield Evening News

Hired, trained and managed sales staff building a successful team of 5in busy sales office

Responsible for all national sales accounts and personal portfolio of house accounts

Acted as the liaison with Art department for entire sales department, as well as responsible for daily layout and design for ads in 4 newspapers.

Worked closely with publisher on management of circulation, specifically associated with the PennySaver, resulting in better controls for route drivers and home delivery.

Worked effectively with press room to achieve lower print costs for 4 newspapers.

Associate Publisher 1998-2001

Hometown Marketing

Managed $12M+ annual budget

Responsible for all sales and account management, for regional arts groups.

Provided extensive support for arts groups managing development and print of playbills.

Negotiated all printing and design with multiple vendors for playbills.

Developed strong customer relationships resulting in increased sales.

Designed and implemented sales plans for target markets.

Trained new associates in strategic sales methods.

Sales Manager

Westfield Evening News 1985 -1998

Successfully sold and managed extensive customer account portfolio.

Exceeded monthly and annual goals on a consistent basis.

Coordinated retail sales and promotional efforts.

Created strong rapport with internal departments to provide seamless customer experience.

Coordinated with external IT consultants the switch to new Mac computers for better design and layouts.

Responsible for maintaining 12 Mac computers and printers.

ADDITIONAL EXPERIENCE

Restaurant Manager, Bartender, Server, Baker

Nursing Home Activities Director

Nurses Aid/Caregiver

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