Dale Wozny

760-***-****, acumc3@r.postjobfree.com

www.linkedin.com/in/wozny

Creative marketing genius possessing expertise with cutting-edge technology!

SUMMARY

New Product Development / eMarketing / New Markets Director / New Media & Idea Marketing Manager

Idea Guy / Creative Machine / Big Picture Thinker / Hard, Fast, Smart Worker / eCommerce / New Media

More than twenty years of highly creative, inventive new media and eMarketing with a successful proven record of achievement. Wealth of new media marketing expertise. Extraordinarily energetic, enthusiastic and effective new media marketing professional who, time and again created, developed and implemented marketing strategies utilizing cutting-edge marketing techniques. Has produced marketing plans, materials, videos, recordings, promotions for a huge variety of clients from large to small organizations as well as public entities. Proven background of increasing recognition and market share, enhancing revenues as well as profitability.

Skilled in developing New Ideas and Creative Ways to solve problems; Out of the Box thinker

Experienced in Leading a Team through probing questions, compassion, and Stellar Enthusiasm

Highly knowledgeable about Online Marketing as well as all facets of traditional marketing

Expert in Developing a Strategy to achieve the desired result; executing the plan, and following-up

Autodidactic self-taught in-depth underlying Coding to create dynamic websites

Strong at getting a site Back Up and Fully Functional following a hacking incident

Capable of Seeing Things Others Do Not – the “Why didn’t I think of that?” solution

Proficient at keeping abreast of and learning The Latest in New Technologies to run ahead of the pack

CORE COMPETENCIES that Maximize Reception in the Marketplace!

Creative / Advertising / Art Digital Brand / Marketing Management Product Marketing

Internet Marketing New Product Development / Branding Video Marketing

Marketing Analytics New Marketing Strategy Development / Planning SEO Maximization

Digital Strategist Internet / Email / Mobile Marketing New Market Development

PERSONAL CHARACTERISTICS That Complete the Package!

Personable Leadership Motivating / Visionary Imagination Analysis of the Complex

Technology, Business Integration Adaptability / Innovation Self Motivated Conversationalist

Builds Relationships Works Well Under Pressure Self Confidence Hands-On Leadership

Entrepreneurial Mindset Creative Thinker Designing Expert Presentations

Depth of EXPERIENCE Which Produces Quantifiable Results!

Dale Wozny Media, San Diego, CA (www.woznymedia.com) 1986-Present

New media marketing company specializing in optimizing web design, responsive design, web marketing, video marketing, contract web maintenance, print design, email, SEO, social media, and ecommerce to develop new markets and enhance market share.

New Media Marketing Guru / Creative Director / Founder

Responsible for the complete creation, development and implementation of highly effective marketing utilizing cutting-edge technology. Develops and enhances websites, creates responsive design techniques, generates web and video marketing strategies for a diversified client base. Administers contract web maintenance as well as print design. Utilizes eMarketing, SEO and social media in addition to proven marketing techniques.

Sample of Client Assignments

Postal Annex, San Diego, CA

Led the web design, marketing and programming team that developed internet-based shipping system; Result: Website traffic increased steadily by 5% each month.

Custom programmed and developed an “online shipping” solution that covered all procedures performed through the company website; Result: Steady and continuing growth in revenues and profitability.

Prepared several Marketing Videos for Postal Annex; Result: Boosted both traffic to the site by way of increasing page rankings; more consistent branding.

Spammers were disrupting web traffic; Result: Stopped / eliminated spamming problem by rebuilding the information gathering process.

Consistently developed and monitored SEO “Search Engine Optimization” procedures; Result: Ever increasing number of phrases achieved top rankings and ever-increasing traffic to the site.

Ervin Advertising, Laguna Beach, CA

Worked as Web Builder / Web Maintainer / Web Marketer for clients of Erin Advertising in Laguna Beach; Result #1: Turned web designs into functional web sites for several of their clients;

Result #2: Acted as a “sounding board’ for overall web marketing;

Result #3: Utilized “Flash” animation program, and CMS Content Management Systems platforms.

Hoehn Motors, Carlsbad, CA

Web Designer / Marketer to build their primary website, maintain other web properties; developed SEO;

Result #1: Developed and executed “pay-per-click” marketing which boosted sales for specific autos;

Result #2: Streamlined their myriad of disparate sites; developed a cohesive portal to funnel information.

US Assemblyman Tom Harman

Designed and built campaign website; utilized PayPal to collect and facilitate campaign donations;

Result: Increased campaign donations by well over 25%; Tom Harman won a seat in the Assembly.

City of Aliso Viejo, CA

Hired as Video Developer to produce a video to support their “No Airport Over Aliso Viejo” initiative;

Result: Successfully deferred the creation of an airport, thus leaving Aliso Viejo a noise-free city.

City of Dana Point, CA

Due to a referral from Aliso Viejo, was hired by city of Dana Point;

Result: Provided Dana Point with web design & marketing services for their city-sponsored website.

Hearth Distribution, Vista, CA

Worked as Web Developer/Marketer for manufacturer and distributor of home hearth products;

Result #1: Gave the company a full online presence; increased the number of dealers by 15%;

Result #2: Designed an eCommerce store that supported their dealers; increased sales 22%;

Result #3: New web presence allowed them to preview new products faster with far greater reach;

Result #4: Produced videos and video email blasts that increased user engagement by up to 300%.

Dale Wozny – Recording Artist

As a multi-instrumentalist, played, sang and coordinated every part on the record of 8 songs;

Result: Recording completed and available for sale.

Buddy Buddy Buddy

Created a new and exciting marketing concept for monetization of social media for users worldwide;

Result# 1: “Do You Buddy” concept currently seeking Venture Capitalists for ongoing promotional work;

Result #2: Opened a separate business entity to showcase this exciting marketing concept!

You Pick The Hit

Conceived of a singing competition reality show format for arts featuring their own original songs;

Result: Pitched the idea to television producers.

Hawthorne, CA Police Department Building

Installed a video camera to time-capture the construction of the new Hawthorne, CA Police Building;

Result: 3-minute video covered 18 months of construction (see video on www.woznymedia.com/police).

Razor Scooters

Built a “Customer Care” website for Razor Scooters; a seller of products through dealers and retail; Result: Extensive product support was provided through their website; objective achieved!

Heil Brice Retail Advertising

Re-built their in-house job-tracking database utilizing Filemaker; added numerous additional features;

Result: Upgraded programming made it more functional for all departments.

Cal Poly Pomona

University was in the middle of a constant construction process, always building new buildings, so I:

Result #1: Reworked the complete website to make it more functional, and

Result #2: Developed interactive “Construction Progress” maps, and maintained for new buildings.

Do You Buddy, Inc., San Diego / Orange Co., CA (Concurrent with above position) 2009-Present

Company developed a platform called “Buddy Buddy Buddy” as a potential replacement for Pay-Per-Click advertising with a socially driven platform.

Founder

Conceived and developed a platform “Buddy Buddy Buddy” to replace Pay-Per-Click internet advertising with a socially-driven Pay-Per-Sale to tap into Google’s $38-Billion PPC business;

Result #1: “Buddy Buddy Buddy” model offers exponential shopping rewards to consumers and,

Result #2: Platform calls for Pay-Per-Sale option for merchants on the web;

Result #3: Essentially monetized social media!

APPLICATION PROFICIENCY

Internet Research and Marketability Photoshop Illustrator

InDesign Final Cut Pro HTML/CSS

Wordpress Filemaker Flash

PowerPoint / Acrobat Excel PHP

Quark Xpress Cubase Video Production

EDUCATION

Berklee College of Music, Boston, MA 2 years

Composition and Arranging major

Guitar minor

PhD University of Experience 20+ years

New Media Marketing concentration

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