Joseph R. Kilmer

408-***-**** – mobile acumaz@r.postjobfree.com www.linkedin.com/in/techpr

Highlights

Led marketing initiatives that increased client’s website traffic by 187% & sales leads by 22%

Led SEO & digital marketing activities that have moved clients from page 10 to page 1 in search results

Managed a thought leadership program for a client that increased contributed content placement by 108%

Developed social strategy & led implementation that increased client’s Facebook followers by 156% & surpassed its competitors followers by 40% & 8%

Summary of Qualifications

Integrated marketing & brand communications

Digital marketing (SEO, SEM, PPC, ads) website management, blogs, mobile & content marketing

Range of experience from start-ups to large multi-national companies (B2B & B2C)

Strategic consulting & tactical execution

HTML knowledge

Leading cross-functional/BU collaboration & projects

Setting & delivering on business/team goals & KPIs

Leader, team builder, & mentor

Content pipeline management

Social media strategies, management, execution, ads

Overseeing programs & budgeting

Adept with various marketing/web tools e.g. HubSpot, WordPress, SEM Rush, Hootsuite, Google Analytics, etc.

Public speaking/presentations

Managing & negotiate with vendors

Proficient at driving multiple simultaneous projects

Market research & surveys

Event management

Experience in the following industry fields: Auto, Cloud, Consumer, Display, IoT, Mobile, Public Sector, SMB/Enterprise, Telecom, Wireless, Video

Work Experience

PR & Digital Marketing Lead

Airfoil Group

April 2015 to present

Lead multiple teams; including content & creative teams

Spearhead integrated marketing communications programs for clients that include: Advanced Robotics, Duo Security, eBay Motors, Pollfish, Sereno Group, Telenav, & VisualOn

Lead blogger, & influencer relations programs

Hiring; team builder; mentor staff & teams, develop professional development plans

Monitor & track website performance & traffic; analyze the data/results - develop & implement improvements & adjustments

Manage content, web, & online ad testing (A/B, MVT)

Direct & implement messaging development, persona creation

Design digital plans to generate target audience engagement, awareness, online traffic generation, leads, & sales

Maintain a pulse on industry & market landscape for various clients

Develop social media strategies & manage social media channels

Manage content development of PR & marketing materials: press releases, case studies, etc.

Collaborate & work closely with sales, business development, & engineering teams

Communications Strategist

X IMC

2011 to 2015

Clients include: AutoGrid, Ayla, Flexera, Novellus, Nuage Networks, Rambus, Samsung HDD, Tablo TV, Unify, Vend; senior advisor to Atomic PR, H3O, & Hoffman Agency

Managed global communication programs & activities; served as day-to-day team lead

Guided digital activities: infographics, PPC, SEM, SEO, social media, video, etc.

Drove media & analyst relations programs

Assisted with vendor negotiations

Developed & gave presentations in small & large settings; conducted webinars

Managed content creation: press releases, case studies, blogs, abstracts, spec sheets, etc.

Led measurement activities, process & projects

Managed thought leadership programs & messaging development

Global Communications

Manager

AMIMON/WHDI

2009 to 2011

Directed/managed AMIMON & WHDI (Wireless Home Digital Interface - standard organization) global communications programs & activities

Served as an occasional spokesperson

Led media & analyst relations activities

Drove integrated marketing communications

Managed & directed global agency relationships

Directed Digital MarCom activities including, video, Facebook, SEO, Twitter, etc.

Guided & directed a team on design of collateral, website development, etc.

Managed content development: press releases, speaking abstracts, award submissions, contributed articles, etc.

Team & Client Lead

The Hoffman Agency

2006-2009

Designed, presented, & executed public relations plans & programs

International senior lead: managed & directed multiple international teams

Built & maintained strong relationships with reporters, analysts, & bloggers

Supervised content creation: development, writing, & execution

Monitored & identified key trends & issues in a variety of tech field.

Coached junior staff in PR skill development & refinement

Business Development: presenting, proposals, & RFI/RFP development

PR & Marketing Manager

FutureWorks

1999-2006

Directly responsible for approximately 50% of FutureWorks billing; added approximately 15% to new business

Built deep relationships with editors, analysts, bloggers & key influencers

Responsible for the day to day management of all aspects of accounts; supervised & led 4 major account teams of 3 to 5 people

Led product launches from inception throughout product lifecycle

Handled editorial calendars, reviews, media tours, contributed articles, trade shows, speaking opportunities & competitive analysis

Secured coverage in numerous trade, business publications, TV, & radio

Key decision maker in recruitment, interviewing, & hiring

Other Relevant Experience

Parks & Recreations Commissioner

City of Campbell

Advisory board to Campbell City Council

Evaluated public recreation & park facilities; reviewed community services programs; interacted with community on various parks & recreation issues

Habitat for Humanity

Managed & directed the public relations program for Habitat for Humanity, San Francisco

Basketball Coach

Lynbrook H.S.

Taught basketball fundamentals & teamwork

Developed & coordinated game schedule

Organized & executed fundraisers, tournaments, & team activities

Education & Training

University of Maryland – B.A. Communications

West Virginia University – M.S. Integrated Marketing Communications

Sandler – sales & management training

Bold Echo – presentation & public speaking workshops

Google Analytics IQ/certified

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