MARTHA OBANDO

Cell: 416-***-****

acum4v@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Over 7 years of experience in corporate communications and marketing field with a strong visual sense and excellent ability to design, organize and plan strategies that can be translated in marketing ideas and effective messages with successful results.

Bachelor in Social Communications with major in Corporate Communication and PostGraduate Certificated in Global Business Management.

Expertise in web and content development, social media, public and project management. Fluent in English and Spanish. Computer skills (MSOffice, Adobe. Systems: PHP Nuke, Joomla, Kayako. Web design: Photoshop, illustrator)

Effective communicator and team building, self-motivated, result and detail-oriented. Highly organized, decision making and time management skills, work well under pressure and tight deadlines. ACHIEVEMENTS

Determined and implemented marketing key strategies towards spread news and valuable content about the company to the main stakeholders (employees, suppliers, community and customers)

Established Social Media and Newsletter as channel of assist customers and clients

Positioned brand image to internal customers mind (employees, senior executives, board of directors, and unions)

Successfully planned, organized and execute events and celebrations regarding launches, product promotion, company’s brand and so forth.

EDUCATION

Global Business Management Postgraduate Certificate 2016 Centennial College -Toronto, ON

Bachelor’s Degree in Communications 2007

Universidad Santa María - Caracas, Venezuela

WORK EXPERIENCE

Event Team Leader Dec 2014- Current

International Academic Language of Canada– Toronto, Ontario

Improved processes to communicate effective message to the customers based on the planned strategy.

Headed a main project based on acknowledge company’s benefits, policies, and launches of services, policies, and products to all its audiences.

Led, organized and promoted company’s main events, as well as corporate celebrations towards strengths organization’s image.

Encouraged employees to participate in programs and activities created to generate a collaborative environment between colleagues and co-workers.

Communication Specialist – Corporate Communication Apr 2010- Aug 2014 ZOOM International Services., Caracas, Venezuela-Miami www.grupozoom.com

Assessed business message through integrated channels (intranet, website, and newsletter) that reach stakeholders (reaching around 1500 employees).

Lead, Implement and oversee Social Media channel (Twitter, Facebook, Instagram) as a creative strategy to impact customers, employees and community.

Drafted an effective proceed to communicate messages for internal and external audiences based on the analysis and understanding of behaviours and needs.

Developed and implemented advertising campaigns (products or services) appropriate for print or electronic media

Built key relationship and strong partnership with active audience (internal and external)

Initiated and produced communicative and emotional strategies designed to inform general public about initiatives made by the company.

Strategically and collaborated communications consultation to senior business leaders, cross- functional team members and PR/marketing agency partners

Arranged workshops, meetings, ceremonies and other events for publicity information purposes.

Improved and drafted marketing content of brochures, reports, newsletters, promotional flyers and other material.

Communication Coordinator Jul 2006- Nov 2009

FM Center., Caracas, Venezuela

www.fmcenter.com.ve

Contributed with creative content towards meet marketing department objectives

Simplified the process of messages created for internal and external partners.

Proactively identified opportunities to improve processes and increase efficiencies.

Redacted content for newsletters, press releases and used of internal email for daily information management.

Obtained appropriate sign-offs for internal and external communications.

Participated and collaborated in the operation and logistics for special events such as holidays, news, broadcasting Major League Baseball, World Cup Sub 20-2009.

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