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KEITH AMODT

Woodinville, WA

Mobile 425-***-****

acum4j@r.postjobfree.com

www.linkedin.com/in/keithamodt/

EXPERTISE Product Management Market Research Product Marketing SUMMARY Twenty-five years of experience shipping multiple hardware and software products:

Microsoft FTE (10+ yrs) - MS Office marketing, Windows CE embedded OS, Int’l and OEM marketing

Microsoft contractor – Surface market research and MS Office SEO and Analytics

Took Paul Allen/Vulcan’s FlipStart 3G wireless UMPC from concept to shipping product

Co-founder of printer software start-up; acquired by Microsoft in 1989

Certified Scrum Product Owner (Agile) and Pragmatic Marketing Certified PROFESSIONAL EXPERIENCE

Airbiquity, Inc. – Seattle, WA 2014 to 2016

Product Manager – Automotive Infotainment

Responsible for Android and iOS smartphone gateway application between cloud app and auto head- units. Worked with Agile teams using JIRA/Confluence tools to manage user story backlogs. Also manage relationships with smartphone Audio, Social, and Sports app partners that are supported on platform.

AT&T – Redmond, WA 2013 to 2014

Senior Product Realization Manager – Small Cells

Responsible for the definition, development and delivery of a Small Cell solution to be deployed in the wireless network. Coordinating product requirement specifications, product development, project management, and successful implementation of new products and capabilities. SMART TECHNOLOGIES – Calgary, AB (telecommute) 2011 to 2012 Sr. Product Manager – Business Solution Software

Acted as Agile Scrum Product Owner for two remote software teams; 1) Digital inking software for Education and Enterprise representing $20M in revenue; 2) Integration with Microsoft’s Lync Unified Communications & Collaboration software. Created customer requirement documents and product specifications, representing customer and company requirements to guide product development and ongoing product improvements.

MICROSOFT CORP. (contract) – Redmond, WA 2008 to 2011 Product Manager – Office Marketing

Content creation and management of collateral including digital marketing assets, field-ready guidance, customer-facing whitepapers, demo scripts, and webcasts across Word/PowerPoint/OneNote. Prepared and maintained compelling executive-level presentations on all products and projects. Monitor and report on community feedback prior to launch of new versions. Market Research Project Manager – Microsoft Surface Computing Conduct market research for product planning in vertical markets such as Consumer, Gaming, Leisure & Entertainment, Retail, Public Sector, Medical, and Real Estate as well as the Consumer market. Work with internal teams and external vendors to gather data on this new category of computers. VULCAN, INC. – Seattle, WA, 2004 – 2007

Sr. Product Manager – FlipStart

Responsible for worldwide market research, product planning, and all aspects of product management for Mr. Allen’s FlipStart ultra-mobile PC. Created Marketing Requirement Documents, conducted price/demand studies and usability testing, and managed contextual research projects. Defined new 2 P a g e

gaming products, product extensions, GSM/GPRS/UMTS/HSDPA/EVDO wireless capabilities, mobile apps (video, messaging, browsing), and product-related requirements for distribution channels. Worked closely with program management, hardware and software development, QA, sales, and owner to refine product requirements in preparation of launch.

BSQUARE CORPORATION – Bellevue, WA, 2000 – 2002

Director, Product Planning

Specific area of responsibility was new product planning such as e-books and wireless PDAs. Responsibilities included qualitative and quantitative market and customer research; business development and business plans; GPM/GPRS wireless SME; develop MRD’s and PRD’s; defined mobile app requirements for browsing; messaging, entertainment, and productivity; worked closely with development teams, OEMs, ODMs, industrial and mechanical design firms to create complete end-to-end solutions.

NTS COMPUTER SYSTEMS – Maple Ridge, B.C., 1999 – 2000 Vice President, Product Development

Responsible for creating new hardware and software product roadmap for wireless educational computing solutions, negotiated licensing terms with software platform provider, and managed teams in Kirkland, WA (3 marketing), Maple Ridge, BC (2 sales support), and Shannon, Ireland (8-10 engineers). MICROSOFT CORPORATION – Redmond, WA, 1989 – 1999

Product Manager – Consumer Appliances Group

Responsible for third-party relationships for PC Companion line of Windows CE devices. Worked extensively with OEMs, ISVs, and IHVs to promote customer solutions in a mobile environment. Completed product planning and business development for Handheld PC Professional Edition (Jupiter) class of Windows CE devices with multiple OEM partners and third-party providers Product Manager – MS Office

Macintosh Office - PowerPoint - Word

Int’l Product Manager – Windows Accessories

Responsible for all marketing activities with international subsidiaries for all WAG product lines. OEM Product Manager – Windows Printing Group

Managed printer software business increased licensing to 25 OEM customers. Created Windows Printer Driver business for Windows 3.0/3.1 and signed printer vendors not supported by existing Windows printer drivers for contract driver development. Managed small team of testers. BAUER ENTERPRISES – San Jose, CA, 1986 – 1989

Co-founder – Product Manager

Established development lab and ultimately became responsible for sales and marketing of Printer Emulation testing software, increasing sales to over $3M. Forecasting, research, planning, customer relations, trade shows, and sustaining marketing.

Education

Certified Scrum Product Owner – May, 2013

Pragmatic Marketing Certified – June, 2012

Marketing Strategy course – University of Washington, 1992 Product Planning course – Washington State University, 1993 Control Data Institute – Certification in Computer Technology, Los Angeles, CA 1000 hours

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