Robert Alan Feldman, MSHSA **** Grand Verde Way, Unit 904

954-***-**** Boca Raton, Fl. 33428

aculy0@r.postjobfree.com

Objective

Seeking a business development/senior sales level and marketing role in the health care industry within the technology sector and/or revenue cycle sectors such as RCM, EHR, Business Intelligence, short and long-term outsourcing, etc.

Extensive experience selling revenue cycle outsourcing, technology deliverables and software.

Strong computer skills including traditional platforms, tablets, and cloud solutions. Knowledgeable in all areas of analytics, supervision, organization, and effective management of all downstream healthcare sales cycles.

Proven track record of growing sales teams with development and monitoring of metrics and sales milestones utilizing Sales Force and other CRM tools for diagnosis of and management of sales opportunities.

25+ years of proven results growing healthcare companies at an organic level with an unparalleled reputation amongst physicians, academic healthcare, large health systems, and 'C' level executives within these organizations. Maintain a keen understanding of all healthcare delivery services and systems. Highly organized and tenacious with a stellar reputation in the industry. Core Competencies

Extensive experience with most CRM systems.

Extensive knowledge of medical practice and hospital operations within the Revenue Cycle from Patient Access to all upstream revenue cycle functions.

Significant skills in Microsoft Word, Excel, and other commercial analytical software platforms.

Exposure and expertise in most billing, and EHR platforms within both the hospital and physician

Extensive experience working directly with providers as well as executives and management.

Highly organized in managing client pipeline and interacting with senior management to strategize movement through said pipeline.

Extremely articulate and well read on industry trends.

Extraordinary writing skills.

Professional History

Business Development Manager - Emdeon (September 2014 - present)

Lead a regional salesforce in the prospecting and consultative selling of the Emdeon RevFinder tool.

High level presentations to "C" suite executives of complex platform of services.

Utilize methods of prospecting through Sales Force and Linked In to develop relationships, internal coaches, all geared to facilitate a slower moving sales cycle.

Creation of sophisticated POC's (Proof of Concept) and executive summary documents utilizing sophisticated use of Excel, algorithmic methods, and technical writing skills to demonstrate probable net new cash and value proposition for each client partner.

Use of a diagnostic tool through Sales Force to place objective measures on key qualifying components of each potential engagement.

Responsible for continued development of collateral materials and messaging.

Strict organization of Salesforce management to monitor each prospect/opportunity and each step in the sales cycle.

Created significant pipeline within 60 days of commencement of employment.

Attainment of significant sales volume

Maintained and managed sophisticated use of Sales Force to manage/grow technology deliverables.

30-50% travel

Vice President -Client Development Healthcare Financial Systems, Inc. (May 2012 - August 2014)

Returned to HFS after a 5 year hiatus in a franchise venture.

Key to transitioning company from primarily RCM to add technology.

Developed marketing materials and direct C level and physician presentations of new Business Intelligence Dashboards, proprietary audit tool, and related web portal for reporting along with shifting of audit, EHR, and RCM deliverables to include self-pay unit, and channel partnerships.

Call on previous 'Rolodex' clients which included physicians, VP's of Revenue Cycle, CFO's, and other senior level decision makers across the country.

Re-established tarnished relationships in congruence with enhancements and development of better delivery methods.

Introduced and marketed new Business Intelligence Suite consisting of a sophisticated rules engine, work distribution system, Revenue cycle profiling, and document management.

Created new web site, new company image, collateral materials, and e-book.

Travelled extensively to regain company awareness and market presence through trade shows such as AMGA, HFMA, MGMA National and state chapters.

Extensive public speaking on areas such as productivity management in the CBO, analyzing business metrics, effective use of HIS, and quality in the CBO. Have spoken to audiences greater than 500 at specialty conventions/tradeshows.

Analyze, prepare, and author sophisticated proposals, assessments, and RFP's for legacy system spin downs, extended business offices, A/R bottle necks, etc.

Created Go to Meeting protocols to present company deliverables while cutting costs and taking a very organized and systematic approach to the process.

Known as the "Honey Badger" for my professional yet undying persistence in establishing client partner relationships.

Owner – Pedorthist - Foot Solutions/Feldman Pedorthics (2005 - 2012)

Purchased franchise specializing in the selling of comfort shoes, orthotics, and diabetic footwear for at risk feet.

Direct marketing to physicians including: Podiatrists, orthopedists, endocrinologists, rheumatologists, general practitioners, and others.

Became Board Certified in the fabrication of custom foot orthotics, bracing, and custom molded shoes.

Responsible for all financial management, purchasing, inventory management and control, and patient care along with a staff of 5.

Was voted to the elite President's Club in the clinic's first year for top ten in sales out of 250 units. Vice President - Healthcare Financial Systems, Inc. (October 1998 - January 2005)

Founded Company that provides Revenue Cycle Management Services on a project oriented basis.

Provided RCM services to group practices and Academic Physician Groups.

Grew business to greater than $4 million in 3 years all as a direct result of my sales efforts and relationship building.

Responsible for marketing and presentation to "C" level executives and directly to physicians across the country.

Responsible for preparation and presentation of sophisticated assessments and proposals geared to framing the revenue cycle and implement project plans to facilitate clean=up of aged receivables while providing Business Intelligence geared to process improvement.

Heavily involved in client service and generation of "add on" business.

Presented business intelligence software and revenue cycle deliverables on a national level. Executive Director/VP Sales and Business Development Med Temps Plus/Healthcare Staffing Network (1990 - 1998)

Temporary Staffing network servicing billing clients and medical offices.

Grew from 100 hours per week to 3,000 within 2 years.

Was an affiliate of Integrated Billing Alternatives, Inc.

Responsible for marketing, advertising, and oversight of operations. Executive Director/VP of Operations - Integrated Billing Alternatives, Inc. (1988 - September 1998) Founded billing service that grew organically from 1 physician to greater than 300 in less than 3 years Primary duties included:

• Development of strategic delivery of services.

• Demonstration of service deliverables to "C" level and physicians including board members.

• Creation of technology infrastructure.

• Public speaking at community medical specialty conferences on related topics.

• Relentless marketing of the IBA concept including development of all collateral materials.

• Demonstration of IBA software, processes, and methodology.

• Oversight of financial strategies including raising venture capital.

• Build out and construction of physical plant.

• Extensive travel

Education

Nova Southeastern University (1985 - 1987)

Fort Lauderdale, Fl.

Master of Science in Health Administration

University of Florida (1979 - 1983)

Gainesville, Fl.

Bachelor of Science in Business Administration and Quantitive Mgt. Interests and Activities

Competitive Golfer, Avid Reader, Tennis, Fitness

References

Furnished Upon Request; I will also furnish a list of unlimited senior level executives that I have established client/vendor partnerships with through the years, who can speak to my efficacy.

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