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Jeff Ruffolo aculst@r.postjobfree.com

Jeff Ruffolo

aculst@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/jeffruffolo

PROFESSIONAL EXPERIENCE

Senior Expert (Senior Vice President) - Media and Communications China Southern Airlines, Guangzhou, China

Sep 1998 – Present

Developing global marketing, overseeing worldwide media relations and advertising strategies for the largest airline of the People’s Republic of China; driving the promotion of international markets/flights. Holding department P&L responsibility and reporting directly to the CEO while generating more than $46 million revenue per annum from innovative communication programs that generated positive free media coverage worldwide. Creating all corporate communication messages, managing all social media strategies, writing/distributing press releases, senior speechwriter for CEO and Board Chairman; company spokesperson at international aviation conferences (Los Angeles, Madrid, Shanghai, Hong Kong and Athens) and formed joint communication partnerships with Fortune 100 companies including Marriott International, which moved stagnant sales from $100 million to $3 billion annually in the trans-Pacific market. Recruiting, training and leading executive marketing staff. Chief Executive Officer/Founder Ruffolo Communications, Irvine, California Jan 1982 – Sep 2000 Built the company from the ground up to become one of the region’s leading and progressive marketing communications agencies with more than $3 million in annual billing from clients in the sports, hospitality and aviation sectors continuing for multi-year contracted periods. Defined, led and communicated the future vision for the agency and the strategies and resources required; achieved planned outcomes and financial targets. Hired, trained and retained top Marcom talent.

Board Member/President & Chairman Travel Tourism Marketing Association, Los Angeles, CA 1985 – 1991 Successfully steered the organization through a period of recession and increased new membership by 25% year on year, gained $12 million in new advertising funds from the California State Legislature which generated more than

$25 million in new visitor revenues.

OLYMPIC GAMES & MAJOR EVENTS CONSULTING

Member, Global Marketing Advisory Board Volleyball England, Loughborough, England Responsible for assisting the Board of Directors in marketing its Strategy 2024 media plans. Directing the organization’s marketing expertise on the world stage to drive Volleyball England’s exciting upward momentum.

Member, Board of Directors Big Sky Committee 2026 Winter Olympic Games, Bozeman, Montana

Nov 2015 - Present

Apr 2014 - Present

Accountable for assisting in the development of a bid proposal to submit to the United States Olympic Committee, seeking to secure Bozeman as the host location for the 2026 Winter Olympic Games. Senior Expert (Senior Vice President) 2022 Beijing Winter Olympic Bid Committee, Beijing, China

Feb 2014 - July 2015

Services retained by the Beijing Olympic Delivery Authority (BODA) to analyze, evaluate, and make recommendations, if needed, on the current Olympic Games proposal. Reviewed and rewrote proposal; submitted to the BODA for review then onward to the President of China before being submitted to the International Olympic Committee (IOC) which won the vote of the IOC members in July 2015 for the right to host the Games. Media Consultant & Web Editor 2014 Youth Olympic Games (YOG), Nanjing, China Jan 2014 - Sep 2014

Collaborated with senior Games officials to develop an online media strategy, testing, and creating marketing initiatives to generate a large web audience penetration and doubled daily online impressions to more than 300,000+ (5,000 unique visitors) in less than one month. Sole foreigner entrusted by the Chinese Government to edit the personal speeches of senior government/provincial officials/commenting on Games events prior to uploading to website. Continual refinement of the English website to ensure congruency with Chinese language documents. Recruited and retained/trained local Chinese staff of 20 to assist with the uploading and editing of live event results.

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Jeff Ruffolo aculst@r.postjobfree.com

International Media Consultant Afghanistan National Olympic Committee, Kabul, Afghanistan

Apr 2014 - Aug 2014

Provided global marketing and PR consultation to introduce the new President of the NOC to the global media. Facilitated one-on-one interviews with NOC President and media from the Associated Press and Olympic media including Inside the Games and Around the Rings which generated more than $5 million in free global publicity in 24 hours with major and significant feature articles appearing in USA Today, the Washington Post and the New York Times.

Senior Advisor & Web Editor 2013 Asian Youth Games, Nanjing, China Jan 2013 - Aug 2013 Managed all event media sessions (Pre-Game, Live Events, and Post-Games), and conducted multiple training sessions for in-house marketing staff members; English editor of the event website and for all marketing/public and press relations.

Senior Media Manager 2011 AFC Asian Cup, Doha, Qatar Jan 2011 - Mar 2011 Managed the local/regional publicity - wrote and distributed press releases and materials in English and Arabic – which generated $2 million in revenue through marketing campaigns and sponsorships. Developed a logistics plan for the media (2,500+ journalists), creating consistent media coverage in key publications. Executive Advisor (Senior Vice President) - Media and Communications The 16th Asian Games The Asian Para Games, Guangzhou, China

Jan 2009 - Dec 2010

P & L responsibility and management of $20 million PR agency account and led all global marketing communications with more than 11,000 reporters worldwide. Wrote all speeches for leaders of the Chinese Government and Games Organizing Committee. Sole foreigner/advisor to the Chinese Organizing Committee; developed plans for securing event sponsors and vendors and closed $12 million in new sponsorship revenue and estimated $6 million in sales from marketing campaigns and initiatives.

Senior Expert (Senior Vice President) - Media and Communications 2008 Beijing Olympic Games Paralympic Games of 2008, Beijing, China Mar 2007 - Dec 2008

Led global marketing and public relations; the sole foreigner on the Organizing Committee and Chief Media Strategist. Generated estimated revenue of $45 million from marketing campaigns in the 18 months prior to the Games and more than $3B from marketing campaign during the Games. Wrote all public speeches for leaders of the Chinese Government and Games Organizing Committee. Acted as lead TV spokesperson and media liaison for the Chinese Government and Olympic Committee.

Summer Olympic Games Sportscaster Westwood One, Washington D.C. 1996/2000/2004 On-air commentator of the 1996 Atlanta Summer Olympic Games; 2000 Sydney Summer Olympic Games and 2004 Athens Summer Olympic Games for America’s largest radio network with more than 3,000 affiliates, including CBS Radio and voted by broadcast peers as the best sportscaster of the 2004 Athens Summer Olympics. EDUCATIONAL QUALIFICATION

Bachelor of Arts in Journalism Brigham Young University, Provo, Utah

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